Scripps to Launch Broadband Video Destination
Media

Scripps to Launch Broadband Video Destination

21y Pamela Parker

Scripps to Launch Broadband Video Destination

GMC is the launch sponsor for a site that features custom-produced product placement videos. Read More...

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B2B Construction Publisher is Sold
Media

B2B Construction Publisher is Sold

21y Pamela Parker

B2B Construction Publisher is Sold

The publisher of Builder Online and Remodeling Online gets a new owner. Read More...

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Execs & Accounts for May 27, 2005
Media

Execs & Accounts for May 27, 2005

21y Zachary Rodgers

Execs & Accounts for May 27, 2005

Vertu Taps Agency.com; Rare Method acquires Push; InsightExpress hires TNS vet Fern Schapiro. Read More...

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New Redken Site Goes for Guys
Media

New Redken Site Goes for Guys

21y Enid Burns

New Redken Site Goes for Guys

Redken promotes a new men's grooming site with an on- and offline media buy. Read More...

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Schwab Online Media to Omnicom's PHD
Media

Schwab Online Media to Omnicom's PHD

21y Pamela Parker

Schwab Online Media to Omnicom's PHD

The financial services company consolidates online planning and buying with offline media. Read More...

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Jupiter Analysts to Podcast
Media

Jupiter Analysts to Podcast

21y Zachary Rodgers

Jupiter Analysts to Podcast

'JupiterResearch Conversations' extends the firm's two-year-old Weblog strategy. Read More...

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Digital Untouched as Times Cuts 190 Offline Jobs
Media

Digital Untouched as Times Cuts 190 Offline Jobs

21y Kevin Newcomb

Digital Untouched as Times Cuts 190 Offline Jobs

Job cuts on the print side are the latest signal of the Gray Lady's future. Read More...

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Execs & Accounts for May 25, 2005
Media

Execs & Accounts for May 25, 2005

21y Zachary Rodgers

Execs & Accounts for May 25, 2005

Refinery names a head of search; New Line taps COG1 for e-mail; executive shuffle at ValueClick. Read More...

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Friendster's TV Vet CEO is Out
Media

Friendster's TV Vet CEO is Out

21y Zachary Rodgers

Friendster's TV Vet CEO is Out

Sassa departs after less than a year on the job. Read More

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Carriers Agree on Mobile Best Practices
Media

Carriers Agree on Mobile Best Practices

21y Zachary Rodgers

Carriers Agree on Mobile Best Practices

The document addresses requirements for opt-in and third party list rental as carriers and others market new mobile content offerings. Read More...

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Yahoo! Hires Business Chief for Media Group
Media

Yahoo! Hires Business Chief for Media Group

21y Pamela Parker

Yahoo! Hires Business Chief for Media Group

Longtime Fox executive hopes to develop new economic models and deal structures for online content. Read More...

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Prospect of Search Ads on P2P Site Rattle SEMs
Media

Prospect of Search Ads on P2P Site Rattle SEMs

21y Kevin Newcomb

Prospect of Search Ads on P2P Site Rattle SEMs

Some agencies would rather not see their clients' ads appear on a file-sharing search results page, while others see it as purely a distribution deal....

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Horan Lands at AllBusiness.com
Media

Horan Lands at AllBusiness.com

21y Enid Burns

Horan Lands at AllBusiness.com

The small business-oriented site names its first new CEO after a rocky first few years. Read More...

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Start-up Web Agency Courts Policy Groups
Media

Start-up Web Agency Courts Policy Groups

21y Zachary Rodgers

Start-up Web Agency Courts Policy Groups

A new agency has launched in D.C. to offer online creative and media services around public policy issues. Read More...

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Atlas Finds a VOD Partner in SeaChange
Media

Atlas Finds a VOD Partner in SeaChange

21y Enid Burns

Atlas Finds a VOD Partner in SeaChange

Atlas On Demand hopes to benefit from SeaChange's extensive relationships with cable providers. Read More...

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MSN Unveils Plans for Local Maps, Search, Ads
Media

MSN Unveils Plans for Local Maps, Search, Ads

21y Pamela Parker

MSN Unveils Plans for Local Maps, Search, Ads

Microsoft's plans for local reveal plenty of opportunities for advertisers and sponsors. Read More...

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JibJab Inks Anheuser Busch for Viral Videos
Media

JibJab Inks Anheuser Busch for Viral Videos

21y Pamela Parker

JibJab Inks Anheuser Busch for Viral Videos

The partnership begins with the release of several videos, but more groundbreaking interactive work may be in the offing. Read More...

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Burger King Launches "Sith Sense," New Viral Try
Media

Burger King Launches "Sith Sense," New Viral Try

21y Zachary Rodgers

Burger King Launches "Sith Sense," New Viral Try

Site visitors go up against Lord Vader himself in a game of twenty questions, courtesy of BK agency Crispin Porter + Bogusky. Read More...

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Execs & Accounts for May 23, 2005
Media

Execs & Accounts for May 23, 2005

21y Zachary Rodgers

Execs & Accounts for May 23, 2005

Carat Interactive hires two to top posts; PGI names three to director roles; former Razorfish CEO goes to Direct Revenue. Read More...

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Study: Pre-Roll Video Beats Transitional on Brand Awareness
Media

Study: Pre-Roll Video Beats Transitional on Brand Awareness

21y Zachary Rodgers

Study: Pre-Roll Video Beats Transitional on Brand ...

On the other hand, between-page video formats may have an edge when it comes to purchase intent, say Viewpoint and Dynamic Logic. Read More...

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Dennis Forms Digital Division
Media

Dennis Forms Digital Division

21y Pamela Parker

Dennis Forms Digital Division

The 'lad mag' publisher hires an American Greetings Interactive exec to head the unit. Read More...

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For Huggies Brand, a $10M Digital Diaper Change
Media

For Huggies Brand, a $10M Digital Diaper Change

21y Zachary Rodgers

For Huggies Brand, a $10M Digital Diaper Change

Huggies' marketing head calls a new info and community site a 'top priority' for the brand. Read More...

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Execs & Accounts for May 20, 2005
Media

Execs & Accounts for May 20, 2005

21y Zachary Rodgers

Execs & Accounts for May 20, 2005

R/GA hires four account directors into newly created posts; Unilever taps WildTangent for 3D advergame; Jarvis takes post with NYT Co. Read More...

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CAN-SPAM Changes Seen as Fair
Media

CAN-SPAM Changes Seen as Fair

21y Kevin Newcomb

CAN-SPAM Changes Seen as Fair

Marketers welcome the FTC's proposed clarifications to the law, but expect some disagreements over details. Read More...

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NetRatings Sues Coremetrics, Omniture Over Patents
Media

NetRatings Sues Coremetrics, Omniture Over Patents

21y Pamela Parker

NetRatings Sues Coremetrics, Omniture Over Patents

A patent war is afoot in the Web research and analytics space. Read More...

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Attorneys Seek Advertisers for Click Fraud Class Action
Media

Attorneys Seek Advertisers for Click Fraud Class Action

21y Pamela Parker

Attorneys Seek Advertisers for Click Fraud Class A...

Three Texas lawyers launch a Web site to seek potential plaintiffs and evidence against the major search engines. Read More...

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Burnett, MSN Share Details of 'INXS Rock Star' Plans
Media

Burnett, MSN Share Details of 'INXS Rock Star' Plans

21y Zachary Rodgers

Burnett, MSN Share Details of 'INXS Rock Star' Pla...

The portal gets specific on 'INXS Rock Star,' but most notable so far is the resemblance to Burnett's deal with Yahoo! Read More...

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