An online trailer promotes War of the Worlds -- the graphic novel, not the Spielberg film. Read More...
View articleDodgeball purchase could help the search giant tap into location-based mobile advertising. Read More...
View articleVideo ad opportunities lure car manufacturers to repurpose TV spots online. Read More...
View articleThe WPP Group interactive media buying unit was named digital agency of record for Cadbury Schweppes' beverage division. Read More...
View articleAgencies unable to separate their emotions from business are expected to face more hardships as review of contracts by clients' procurement officers b...
View articleThe company offers content personalization to sites in exchange for distribution of its tracking software. Read More...
View articleUPDATE: The $3.8 billion account, which includes interactive duties, previously belonged to Interpublic. Read More...
View articleSanjabi returns to Freestyle; Eyeblaster restructures sales organization; Mete Frizzell goes to 360i. Read More...
View articleThe non-profit copyright organization asks for help from the community that shunned word-of-mouth marketing company BzzAgent. Read More...
View articleThe show's fans vote for their favorite eliminated contestants, who fight in live, streamed sponsored matches before the NBC season finale. Read More...
View articleThe e-mail pioneer will be acquired for $23.9 million; founder and CEO John Buckman to step down. Read More...
View articleThe account win keeps the formerly IBM-owned lines of notebooks and PCs on the same marketing track. Read More...
View articleThe Dallas-based interactive agency wants to prepare its clients for consumers' adoption of RSS. Read More...
View articleA network of local ABC affiliates has partnered with WorldNow to aggregate online ad sale efforts. Read More...
View articleSvedka Vodka finds a home in the blogosphere, creating a social lifestyle site that promotes the Svedka way of life. Read More...
View articleIn a Harrisdirect campaign, being exposed to display ads seemed to dramatically influence search behavior. Read More...
View articleThe multi-million dollar ad deal runs across television, print and Internet. Read More...
View articleBlue Lithium hires two, opens office; Kanoodle names a CFO; Bratton joins Zedo board. Read More...
View articleimc2 hires three; WebMD names a VP of pharmaceutical agency sales; ATTIK hires JWT copywriter. Read More...
View articleThe 'Sisterhood of the Traveling Pants' gets the viral treatment in a campaign aimed at catering to the movie's teen audience. Read More...
View articleA marketer and 3D gaming fan has built an ad network inside the popular MMORPG. Read More...
View articleTV players begin to jockey for online traffic. Read More...
View articleMedia grew 60 percent over the year-ago quarter. Read More...
View articleTerms of the deal call for the data giant to pay up to $380 million. Read More...
View articleTop online advertisers get new brand steward. Read More...
View articleAn outdoor, Web and wireless effort tries to make Americans' decision about flying BA a 'Doddle.' Read More...
View articleCleaning up its distribution network continues to cause issues, but the company's hoping it results in long-term improvements. Read More...
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