Vespa Looks for Brand Evangelists in Blog Effort
Media

Vespa Looks for Brand Evangelists in Blog Effort

21y Pamela Parker

Vespa Looks for Brand Evangelists in Blog Effort

Two blogs will target urban hipsters and the environmentally conscious. Read More...

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AQuantive Soars with Sector
Media

AQuantive Soars with Sector

21y Zachary Rodgers

AQuantive Soars with Sector

All three units come in strong; Avenue A/Razorfish garners more interest in its full suite of services. Read More...

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IAC Results Strong as Company Prepares for Big Changes
Media

IAC Results Strong as Company Prepares for Big Changes

21y Kevin Newcomb

IAC Results Strong as Company Prepares for Big Cha...

Revenue growth was led by financial services businesses, along with local and media services. Read More...

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AOL Continues Shift from Subscriptions to Ads
Media

AOL Continues Shift from Subscriptions to Ads

21y Kevin Newcomb

AOL Continues Shift from Subscriptions to Ads

As ad revenues rise, the company pins hopes for continued success on generating additional inventory. Read More...

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Nike iD Billboard Invites Mobile Users
Media

Nike iD Billboard Invites Mobile Users

21y Zachary Rodgers

Nike iD Billboard Invites Mobile Users

The latest effort from Nike's iD division lets cell phone users design shoes using the Reuters sign as a palette -- and then buy the footwear. Read Mo...

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Disney Plans Worldwide "Roadblock" for Movie Trailer
Media

Disney Plans Worldwide "Roadblock" for Movie Trailer

21y Kevin Newcomb

Disney Plans Worldwide "Roadblock" for Movie Trail...

The debut of the trailer for the upcoming 'Chronicles of Narnia' film will take place simultaneously across Web, TV, and mobile phones. Read More...

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Study: Online Ad Budgets to Swell to $26 Billion by 2010
Media

Study: Online Ad Budgets to Swell to $26 Billion by 2010

21y Pamela Parker

Study: Online Ad Budgets to Swell to $26 Billion b...

Online marketing will benefit from budget increases, along with cuts to traditional media spending, according to Forrester Research. Read More...

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Viking Gets Interactive with HGTV
Media

Viking Gets Interactive with HGTV

21y Kevin Newcomb

Viking Gets Interactive with HGTV

The high-end appliance maker tests the online waters with HGTV.com. Read More...

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Promotion Signals Visa's Turn to Emerging Media
Media

Promotion Signals Visa's Turn to Emerging Media

21y Pamela Parker

Promotion Signals Visa's Turn to Emerging Media

The credit card brand creates a new position for interactive ad proponent Jon Raj. Read More...

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Wal-Mart's Dot-Com Head Becomes CMO
Media

Wal-Mart's Dot-Com Head Becomes CMO

21y Enid Burns

Wal-Mart's Dot-Com Head Becomes CMO

Walmart.com's president and CEO adds chief marketing officer of Wal-Mart to his job title. Read More...

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Questions for Lee Rainie
Media

Questions for Lee Rainie

21y Zachary Rodgers

Questions for Lee Rainie

The director of the Pew Internet & American Life Project gives ClickZ an inside look into the workings of the influential research group. Read Mor...

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Execs & Accounts for May 2, 2005
Media

Execs & Accounts for May 2, 2005

21y Zachary Rodgers

Execs & Accounts for May 2, 2005

Schroeder moves on from WPNI; Carat Interactive hires on both coasts. Read More...

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Fox Raises Curtain on Five-Film Promotion
Media

Fox Raises Curtain on Five-Film Promotion

21y Kevin Newcomb

Fox Raises Curtain on Five-Film Promotion

The movie studio will use interactive broadband video technology from Maven to deepen its relationship with fans. Read More...

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Execs & Accounts for April 29, 2005
Media

Execs & Accounts for April 29, 2005

21y Zachary Rodgers

Execs & Accounts for April 29, 2005

NetCreations' Mayor steps down; 24/7 Real Media hires former Eyeblaster exec. Read More...

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Yahoo! Search Marketing to Test Graphical Ads
Media

Yahoo! Search Marketing to Test Graphical Ads

21y Pamela Parker

Yahoo! Search Marketing to Test Graphical Ads

Addition of images on Yahoo!'s contextual network could let advertisers craft more branding-oriented ads. Read More...

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MSN in Cross-Media Deal with Mark Burnett
Media

MSN in Cross-Media Deal with Mark Burnett

21y Zachary Rodgers

MSN in Cross-Media Deal with Mark Burnett

MSN will integrate content and advertising from a new reality show that will face off against 'American Idol,' ClickZ has learned. Read More...

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SMARTpages.com, YellowPages.com Serve Simplified Local Search Ads
Media

SMARTpages.com, YellowPages.com Serve Simplified Local Search Ads

21y Enid Burns

SMARTpages.com, YellowPages.com Serve Simplified L...

Online listing sites aim to bring a flat fee ad option to local small businesses. Read More...

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IAB Comes to Cookies' Defense
Media

IAB Comes to Cookies' Defense

21y Zachary Rodgers

IAB Comes to Cookies' Defense

The association will launch a committee to address cookie deletion, ClickZ News has learned. Read More...

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Yahoo! News Gets Facelift for Users, Advertisers
Media

Yahoo! News Gets Facelift for Users, Advertisers

21y Kevin Newcomb

Yahoo! News Gets Facelift for Users, Advertisers

A less cluttered design with fewer ad units per page is aimed at creating a more attractive advertising environment. Read More...

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Online Ad Revenues Up 33 Percent In 2004
Media

Online Ad Revenues Up 33 Percent In 2004

21y Zachary Rodgers

Online Ad Revenues Up 33 Percent In 2004

Latest numbers fromIAB/PwC show online ad spending rose to a new $9.6 billion high. Read More...

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Yahoo! Courts Small Business Advertisers With Contest
Media

Yahoo! Courts Small Business Advertisers With Contest

21y Kevin Newcomb

Yahoo! Courts Small Business Advertisers With Cont...

The most innovative small businesses, as judged by Virgin Group's Richard Branson, will win 10 million ad impressions. Read More...

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Web Marketers Look to Recruit Students
Media

Web Marketers Look to Recruit Students

21y Zachary Rodgers

Web Marketers Look to Recruit Students

A bustling crowd at a digital marketing job fair highlights a new hiring trend. Read More...

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Google Turns Attention to RSS
Media

Google Turns Attention to RSS

21y Kevin Newcomb

Google Turns Attention to RSS

Google began testing two different services at the nexus of RSS and online advertising this week. Read More...

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Execs & Accounts for April 27, 2005
Media

Execs & Accounts for April 27, 2005

21y Zachary Rodgers

Execs & Accounts for April 27, 2005

Yahoo hires Shawn Hardin as VP of content operations; Dow Jones extends behavioral targeting to MarketWatch; Revenue Science hires one to bizdev team....

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Ask Jeeves Doubles Profits on Higher Ad Revenue
Media

Ask Jeeves Doubles Profits on Higher Ad Revenue

21y Kevin Newcomb

Ask Jeeves Doubles Profits on Higher Ad Revenue

Search revenue grew 16 percent for the quarter, a trend the company hopes to continue through plans to invest in marketing and improving the user expe...

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Isobar Acquires Molecular for $31.5M
Media

Isobar Acquires Molecular for $31.5M

21y Kevin Newcomb

Isobar Acquires Molecular for $31.5M

Addition of Web development and consulting services completes Isobar's digital marketing offering in U.S. Read More...

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Google's CPM Ads Meet Lukewarm Reception
Media

Google's CPM Ads Meet Lukewarm Reception

21y Kevin Newcomb

Google's CPM Ads Meet Lukewarm Reception

Just being Google may not be enough to woo brand advertisers to its new ad offerings. Read More...

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