Jeep and Oakley are the first sponsors in a channel intended to make in-game ads just another media buy. Read More...
View articleBusiness service providers recommended by existing contacts are given top billing, and eventually the company will let advertisers highlight their lis...
View articleThe automaker rolls out another online presence aimed at boosting its brand among U.S. Hispanics. Read More...
View articleThe move to consolidate paid search under the Yahoo! brand has officially commenced. Read More...
View articleEyeWonder to serve video ads on ICQ; Jumpstart promotes two; Forbes.com hires Bozzo. Read More...
View articleThe software giant's 'largest and longest' campaign for the Windows brand revolves around a Web site. Read More...
View articleBy 2007, TV advertising could be on the downward side of revenue growth globally, while online ad spending continues to grow, a ZenithOptimedia study ...
View articleGathering Web metrics is easy. Deciding what to do with them is hard. ClickZ asks five analytics devotees what their biggest challenge is. Read More...
View articleAmid an ongoing SEC investigation, the desktop search player pulls out of acquisition negotiations. Read More...
View articleAdvertisers and the gaming industry disagree over how to deal with the lack of standards for in-game marketing. Read More...
View articleBay Area's Real Branding fills two director-level posts; Reuters hires an advertiser/agency liaison for digital channels. Read More...
View articleLycos Europe will add contextual ads to its paid search distribution deal. Read More...
View articleThe agency hopes to beef up its CPG expertise. Read More
View articleAs returning technology sponsors for the Boston Marathon, HP and Verizon Wireless provide a system to track a runner's progress wirelessly. Read More...
View articleFormer agency GM Chuck DeSnyder will head the ad network's marketing efforts. Read More...
View articleNew advergame is the second Redmond has placed in six months on the mobile content platform. Read More...
View articleiVillage taps Omniture; Knight Ridder to use HBX; Jumpstart Digital gets a marketing director. Read More...
View articleSome see a conflict of interest in the media company's overture to game publishers. Read More...
View articleThe program is the latest incentive to get mom-and-pops to buy into local search. Read More...
View articleThe addition of Nielsen//NetRatings' reach metrics are aimed at helping improve Biz360's market intelligence application. Read More...
View articleFrom the first banner ad to the first podcast sponsorship, Volvo has always dabbled with digital marketing concepts that haven't quite arrived. What's...
View articleThe online-centered campaign promotes the Spectra5 compact sports hatchback. Read More...
View articleOnline ads and e-mail drive traffic to a sweepstakes micro-site. Read More...
View articleSites in TeRespondo's network include top Latin American portals MSN, UOL, IG, BOL, Todito, and Ubbi. Read More...
View articleA new media player with rich media ad opportunities is being implemented across its network. Read More...
View articleThe e-mail whitelist service will become part of Return Path's deliverability tools. Read More...
View articleThe agency may be the first of its kind to formally establish a practice dedicated to blogs. Read More...
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