Better tools for marketers will drive growth, predicts Internet guru Mary Meeker in Ad:Tech keynote. Read More...
View articleSites outside the top 50 are under-represented in panel-based data, the company says. Read More...
View articleInternet Yellow Pages generated greater spending and higher conversion rates than local search engines, according to a comScore/Yellow Pages Associati...
View articleSafecount aims to improve relations between consumers worried about privacy and marketers hungry for data. Read More...
View articleThe search giant is testing a feature that appears to be oriented toward branding. Read More...
View articleThe market gets another total rich media offering, and Atlas finally goes up against Motif. Read More...
View articleUPDATE: Hellman & Friedman will lead the acquisition. The news follows rumors a sale was imminent. Read More...
View articleDotomi lays off several in U.S.; Falk names Gaske to head new L.A. office. Read More...
View articleTechnology promises to enhance relevance of contextually targeted ads. Read More...
View articleAdvertisers are increasingly looking to attract the fast-growing U.S. Hispanic audience. Read More...
View articleThe new network lets brand advertisers reach a wider audience with a single behavioral buy. Read More...
View articleMost companies form softball teams. Interactive marketers declare war -- colorfully. Read More...
View articleYahoo! hands European business to OgilvyOne Worldwide; SideStep CEO steps aside. Read More...
View articleQuietly launched two weeks ago, IT.com targets enterprise technology decision makers. Read More...
View articleThe company faces possible delisting after its stock stays in the doldrums for more than 30 days. Read More...
View articleThe publishing company declares victory in the dispute. Read More
View articleThe company saw growth in its efforts to court Fortune 1000 advertisers, and plans to continue the pursuit this year. Read More...
View articleFor the first time, the company combines syndication of local search results and ads. It's also unveiling changes to its Advertising Professionals Pro...
View articleThe value of consumers' online interactions is more important to the CPG giant than the volume. Read More...
View articleUPDATE: A San Francisco-based buyout firm is the likely buyer, according to a New York Post report. Read More...
View articleMcLernon to head all sales operations for CBS Digital Media; Don Julio chooses an interactive agency of record. Read More...
View articleA new copy-testing service for online ads aims to help brand advertisers get their message across. Read More...
View articleThe behavioral targeting provider hopes to make its offering part of agencies' ongoing media plans. Read More...
View articleThe research firm says online audience growth is flat, but people visit more pages. Also, NetRatings will add search to its offerings. Read More...
View articleA new study from Yahoo!, Forrester Research and Mediaedge:cia finds bandwidth brings big changes. Read More...
View articleThe company's report on the last ten years in online advertising examines the emergence of a seller's market and other broad trends. Read More...
View articleDepth of user relationships led to growth in advertising and revenues. Read More...
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