Online advertising's growing fast but still dwarfed by TV ad spending, a PricewaterhouseCoopers study finds. Read More...
View articleAOL's Blacker jumps to Telemundo Online; Carat Interactive builds site for Vendare Media; EFF appoints Kraus to board. Read More...
View articleA video-driven site depicting bizarre scenarios is aimed at getting potential customers to consider pay-as-you-go wireless plans. Read More...
View articleThe study offers marketers insight into who's responding to keywords and how to best respond to them. Read More...
View articleTwo vendors increase the addressable audience for their formats by 10 percent overnight. Read More...
View articleUPDATE: The beta offering maps businesses and displays some locally targeted paid search ads. Read More...
View articleA Euro RSCG Magnet/Columbia University study finds more than half of journalists read blogs. Read More...
View articleThe agency contends legitimate marketers will be harmed by mandatory subject line labeling. Read More...
View articleThe new portal launched today takes most of AOL's content outside of its 'walled garden.' Read More...
View articleAn online effort will attempt to lure users from other news sites. Read More...
View articleARF adds research director; Range names Engel to head marketing; Quris hires Department of Defense veteran. Read More...
View articleA self-proclaimed Association of Search Engine Spammers tries to draw attention to shady SEO practices. Read More...
View articleDeal gives Viacom control of a global multimedia gaming franchise. Read More...
View articleIts 'eMiniMalls' units serve ads for a product based on contextual and behavioral targeting. Read More...
View articleThe deal follows a bidding process begun late last year. Read More...
View articleNorman dishes on the unit's launch, his peripatetic role and New York's 'comedy weather.' Read More...
View articleThe performance-packed tenth-anniversary bash continues Amazon.com's strategy of mixing original content with commerce and marketing. Read More...
View articleGoogle is making generally available the option for advertisers to target campaigns by site and pay by CPM. Read More...
View articleBattelle's FM hires a tech head; Studiocomm gets Arc's Villarreal; Klipmart names a research director. Read More...
View articleThe carmaker looks beyond the agency behind BMW Films. Read More...
View articleNew Dynamic Logic research finds that a wide variety of sites perform equally well in creating car brand awareness. Read More...
View articleMedia and technology companies donate ad space across the Web to raise awareness of AIDS and poverty. Read More...
View articleThe drug company will refrain from offline advertising of new drugs until they've been on the market a year. Read More...
View articleEBay's CMO is returning to his former company to head up the retailer's Web division. Read More...
View articleThe Internet marketing firm has agreed to settle a much-publicized lawsuit over spy- and adware. Read More...
View articleThe deal's bottom line: The ad server gets greater publisher distribution for its own rich media offering. Read More...
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