Parent ARG Holdings acquires a production studio, in part to support the new ad network. Helen Chung comes on as sales director. Read More...
View articleBarry Diller cites "a great opportunity to improve the consumer experience." Read More...
View articleSeveral search marketers agree that if IAC can grow traffic to a respectable level, the new paid listings may prove to be a worthwhile ad vehicle. Rea...
View articleThe FLY pentop computer tries an informational microsite with a unique multimedia angle. Read More...
View articleUPDATED : The $43 million deal includes the Search Engines Strategies conference franchise and Web site. Read More...
View articleWith online classifieds aggregators like Oodle , Indeed, and even Tribune Co.'s Recycler growing in popularity, what's the future hold for newspapers ...
View articleInterpublic's new Marketing Accountability Partnership (MAP) will focus on bringing accountability and ROI to marketing initiatives across IPG's vario...
View articleA new auction-based model replaces its fixed-rate Premier Listings product. Read More...
View articleHow analysis of visitor behaviors turbocharged a paintball e-tailer's marketing spend. Read More...
View articleThe video ad specialist will offer a broader suite of rich media products. Read More...
View articleThe updated HBX Active Marketing Suite now includes Web analytics, Web publishing, site search, and keyword bid management. Read More...
View articleEyeblaster hires Schoenburg to head bizdev for AdVision; TiVo signs five advertisers for new direct response product. Read More...
View articleA viral try from I Can’t Believe It's Not Butter got some love (registration) from Stuart Elliott of The Times this week, and for dubious reasons Read...
View articleThe paid search provider's struggles continue, with a $5.4 million net loss on the quarter. Read More...
View articleThe video search contest will encourage users to seek out and watch Yahoo's video content. Read More...
View articleA patent application describes a method for "incorporating targeted ads into information in a syndicated presentation format." Read More...
View articleThe retailer's 'Find Your Favorite' campaign offers free downloads from iTunes just for trying on a pair of jeans. Read More...
View articleThe deal gives advertisers more opportunities to reach a growing U.S. Hispanic market. Read More...
View articleNeed-it-now and killing-time mobile searchers have different habits than their tethered counterparts. Read More...
View articleThe acquisition will bring Marchex new advertisers and traffic sources, as well as the opportunity to cross-sell its own performance-based marketing p...
View articleGet that Ouija board out of your marketing toolkit! The DMA wants its members to stop marketing to the dead Read More...
View articleThe FTC asks experts how the Act is doing. Read More...
View articleBombeck to head digital at Euro RSCG unit; NY Times ups two ad execs. Read More...
View articlePlatform enhancements include an "expand to full screen" button on video banners. Read More...
View articleWebTrends data shows a more than five percent increase in third-party cookie rejection since April. Read More...
View articleThe Publicis unit says branding opportunities abound in the medium, but sponsorship and content integration are better models than straight advertisin...
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