Seeking Comment: Video Game Ads
Media

Seeking Comment: Video Game Ads

21y Zachary Rodgers

Seeking Comment: Video Game Ads

Agencies and clients: I'm interested in hearing from those of you who have extended campaigns into 3D video game environments, or are considering doin...

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Mamma Looks to Seal Deal with Copernic
Media

Mamma Looks to Seal Deal with Copernic

21y Kevin Newcomb

Mamma Looks to Seal Deal with Copernic

Mamma.com resumes stalled talks to acquire the desktop search provider. Read More...

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Contextual Network War Starts With a Blog
Media

Contextual Network War Starts With a Blog

21y Zachary Rodgers

Contextual Network War Starts With a Blog

An AdSense blog comes at the start of what's expected to be a great contextual ad rivalry between Google and the Yahoo! Publisher Network. Read More...

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Yahoo! Launches New Music Service with Multichannel Campaign
Media

Yahoo! Launches New Music Service with Multichannel Campaign

21y Kevin Newcomb

Yahoo! Launches New Music Service with Multichanne...

The Yahoo! Music Unlimited campaign featuring 'Minipops' kicks off at MTV's Video Music Awards. Read More...

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Enhanced Froogle Mobile
Media

Enhanced Froogle Mobile

21y Enid Burns

Enhanced Froogle Mobile

Google's comparison shopping site, Froogle, a mobile edition so consumers can compare prices online while at the store Read More...

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Execs & Accounts for August 17, 2005
Media

Execs & Accounts for August 17, 2005

21y Zachary Rodgers

Execs & Accounts for August 17, 2005

AKQA hires Xbox creative; ComScore ups Pearson. Read More

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Yahoo! Brings Community to Local Search
Media

Yahoo! Brings Community to Local Search

21y Kevin Newcomb

Yahoo! Brings Community to Local Search

Yahoo! has updated its local search product, broadening search results beyond business listings to include user-generated content. Read More...

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Marketers Debate a 'Top 500' List for Blogs
Media

Marketers Debate a 'Top 500' List for Blogs

21y Enid Burns

Marketers Debate a 'Top 500' List for Blogs

Media buyers disagree on the value of the Feedster 500 as a consideration tool for ad placements in Weblogs. Read More...

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Virtual Reality TV
Media

Virtual Reality TV

21y Rebecca Lieb

Virtual Reality TV

Would you please turn down that smell on the TV? I'm trying to make dinner! "The Japanese Communications Ministry is to establish a research group tha...

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Confusion about the GEICO v. Google ruling
Media

Confusion about the GEICO v. Google ruling

21y Zachary Rodgers

Confusion about the GEICO v. Google ruling

It seems that the recent release of a written decision in the GEICO v Read More...

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Miva Settles Patent Suit, Reports Net Loss
Media

Miva Settles Patent Suit, Reports Net Loss

21y Kevin Newcomb

Miva Settles Patent Suit, Reports Net Loss

The newly-rebranded Miva put its legal woes with Yahoo! behind it, but still faces an uphill path to profitability. Read More...

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OMG BSB R GR8!
Media

OMG BSB R GR8!

21y Kevin Newcomb

OMG BSB R GR8!

The Backstreet Boys have tappedVibes Media to provide interactive text messaging services for their latest tour. Read More...

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Carat's Top Search Exec Departs
Media

Carat's Top Search Exec Departs

21y Zachary Rodgers

Carat's Top Search Exec Departs

Ron Belanger goes to BuyDomains, which plays in direct navigation. Read More...

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Execs & Accounts for August 15, 2005
Media

Execs & Accounts for August 15, 2005

21y Zachary Rodgers

Execs & Accounts for August 15, 2005

Carat Interactive names Boston office head; InsightExpress taps Rome for marketing. Read More...

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HBO's "Rome" Campaign Offers Firefox Skin
Media

HBO's "Rome" Campaign Offers Firefox Skin

21y Zachary Rodgers

HBO's "Rome" Campaign Offers Firefox Skin

Firefox users will see customized banners and an option to download a browser theme. Read More...

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Facebook to Offer New Ad Options
Media

Facebook to Offer New Ad Options

21y Kevin Newcomb

Facebook to Offer New Ad Options

Brand advertisers who want to expose their brands to college students more deeply can try sponsored groups within Facebook's growing social network. R...

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Questions for Dynamic Logic's Nick Nyhan
Media

Questions for Dynamic Logic's Nick Nyhan

21y Zachary Rodgers

Questions for Dynamic Logic's Nick Nyhan

The president of Dynamic Logic discusses the firm's acquisition by Millward Brown and the various crises now confronting online measurement. Read More...

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Ingenio Offers Pay-per-Call Integration Tools
Media

Ingenio Offers Pay-per-Call Integration Tools

21y Kevin Newcomb

Ingenio Offers Pay-per-Call Integration Tools

Ingenio releases a new API that will allow agencies to more easily manage pay-per-call campaigns. Read More...

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Yahoo! Local Trumps Google in Local Search
Media

Yahoo! Local Trumps Google in Local Search

21y Sean Michael Kerner

Yahoo! Local Trumps Google in Local Search

Yahoo! rules local search; Google still dominates overall search by a wide margin. Read More...

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Coke Promo Unlocks PSP Content
Media

Coke Promo Unlocks PSP Content

21y Enid Burns

Coke Promo Unlocks PSP Content

A Coke Japan promo for Sony's PSP leverages the unique qualities of the device. Read More...

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Yahoo! Broadens Partner Programs
Media

Yahoo! Broadens Partner Programs

21y Kevin Newcomb

Yahoo! Broadens Partner Programs

A new "Certified Partner" program and expanded Ambassador program give SEMs more tools to attract clients. Read More...

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Execs & Accounts for August 12, 2005
Media

Execs & Accounts for August 12, 2005

21y Zachary Rodgers

Execs & Accounts for August 12, 2005

Berkowitz goes to Viewpoint; e-Dialog adds to client roster. Read More...

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Digital Agencies Hunt for Video Talent
Media

Digital Agencies Hunt for Video Talent

21y Kevin Newcomb

Digital Agencies Hunt for Video Talent

Increasing advertiser demand for online video ads has agencies looking for storytellers with the right mix of online and offline skills. Read More...

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E-mail Deliverability Gets a Big IDEA
Media

E-mail Deliverability Gets a Big IDEA

21y Kevin Newcomb

E-mail Deliverability Gets a Big IDEA

A new audit service from Pivotal Veracity and Eclipse DM aims to become the de-facto standard in e-mail deliverability ranking. Read More...

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ValueClick to Buy Fastclick
Media

ValueClick to Buy Fastclick

21y Zachary Rodgers

ValueClick to Buy Fastclick

After a week of rumors, ValueClick confirms the deal, saying it creates the largest online ad network. Read More...

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ComScore Blog Study Sparks Controversy, Vitriol
Media

ComScore Blog Study Sparks Controversy, Vitriol

21y Enid Burns

ComScore Blog Study Sparks Controversy, Vitriol

A study that attempts to profile blog audiences is hailed ... and reviled. Read More...

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PSPromo
Media

PSPromo

21y Enid Burns

PSPromo

The Sony PlayStation Portable is widely discussed as a platform not just for games, but for marketing as well Read More...

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