Play Ball! Advertising to Sports Fans
Media

Play Ball! Advertising to Sports Fans

21y Tessa Wegert

Play Ball! Advertising to Sports Fans

Advertisers catering to sports fans and enthusiasts face no shortage of placements. Read More...

View article
HarperCollins Taps SMS to Promote Children's Novels
Media

HarperCollins Taps SMS to Promote Children's Novels

21y Zachary Rodgers

HarperCollins Taps SMS to Promote Children's Novel...

An aggressive mobile push for Meg Cabot's upcoming books will be a test bed for future investment in the channel. Read More...

View article
AQuantive Sees Big Growth in All Units
Media

AQuantive Sees Big Growth in All Units

21y Enid Burns

AQuantive Sees Big Growth in All Units

The company signed 24 new client contracts in Q2. Read More...

View article
Execs & Accounts for August 10, 2005
Media

Execs & Accounts for August 10, 2005

21y Zachary Rodgers

Execs & Accounts for August 10, 2005

R/GA adds analytics vets to executive ranks; Accipiter beefs up staff. Read More...

View article
Google Shops AdWords in China
Media

Google Shops AdWords in China

21y Sean Michael Kerner

Google Shops AdWords in China

The company anoints three authorized resellers in China. Read More...

View article
Web Analytics Vendors Gain Access to Yahoo! APIs
Media

Web Analytics Vendors Gain Access to Yahoo! APIs

21y Kevin Newcomb

Web Analytics Vendors Gain Access to Yahoo! APIs

A conflict over analytics vendors accessing Yahoo! Search Marketing's APIs has been resolved. Read More...

View article
'Spam King' Settles Microsoft Lawsuit
Media

'Spam King' Settles Microsoft Lawsuit

21y Kevin Newcomb

'Spam King' Settles Microsoft Lawsuit

Scott Richter and OptInRealBig will pay $7 million to end an 18-month legal battle. Read More...

View article
Online Ad Spend to Climb Through 2010
Media

Online Ad Spend to Climb Through 2010

21y Enid Burns

Online Ad Spend to Climb Through 2010

Jupiter forecasts online ad spending will increase at a steady clip for the next five years. Read More...

View article
SuperPages Rolls Out Pay-Per-Call
Media

SuperPages Rolls Out Pay-Per-Call

21y Zachary Rodgers

SuperPages Rolls Out Pay-Per-Call

Executives call the product a "huge" component of the company's local and national sales strategy. Read More...

View article
Revenue.net Launches Performance-Based Search Network
Media

Revenue.net Launches Performance-Based Search Network

21y Kevin Newcomb

Revenue.net Launches Performance-Based Search Netw...

With CPA-based pricing, the company hopes to reach high-touch marketers who focus on metrics besides clicks. Read More...

View article
DoubleClick Intros 'Performics 50' SEM Benchmark
Media

DoubleClick Intros 'Performics 50' SEM Benchmark

21y Sean Michael Kerner

DoubleClick Intros 'Performics 50' SEM Benchmark

A new quarterly report takes the pulse of search marketing spending. Read More...

View article
Inceptor Launches Self-Serve Bid Management Tool
Media

Inceptor Launches Self-Serve Bid Management Tool

21y Kevin Newcomb

Inceptor Launches Self-Serve Bid Management Tool

The BidCenter platform gives marketers access to portfolio-based bidding tools. Read More...

View article
Become.com's End-of-Summer CPC Sale
Media

Become.com's End-of-Summer CPC Sale

21y Enid Burns

Become.com's End-of-Summer CPC Sale

Still-in-beta shopping search engine Become.com offers half-priced CPC campaigns through August. Read More...

View article
KnowledgeStorm to Launch Vertical Search
Media

KnowledgeStorm to Launch Vertical Search

21y Kevin Newcomb

KnowledgeStorm to Launch Vertical Search

The lead-generation marketer is launching a standalone, technology-focused vertical search site. Read More...

View article
IAB Members Near Measurement Compliance; Yahoo! Bows Own Platform
Media

IAB Members Near Measurement Compliance; Yahoo! Bows Own Platform

21y Zachary Rodgers

IAB Members Near Measurement Compliance; Yahoo! Bo...

UPDATE: IAB members with proprietary ad serving platforms move toward compliance; Yahoo! says it now only counts ads that are actually seen. Read More...

View article
Execs & Accounts for August 8, 2005
Media

Execs & Accounts for August 8, 2005

21y Zachary Rodgers

Execs & Accounts for August 8, 2005

SiteLab's Dana Todd to head agency office in New York; AJ's Gardi moves up at IAC. Read More...

View article
ValueClick, Fastclick Post Strong Results
Media

ValueClick, Fastclick Post Strong Results

21y Kevin Newcomb

ValueClick, Fastclick Post Strong Results

The two media companies saw increased revenue during the quarter. Read More...

View article
Execs & Accounts for August 5, 2005
Media

Execs & Accounts for August 5, 2005

21y Zachary Rodgers

Execs & Accounts for August 5, 2005

Klipmart re-hires co-founder Olliver; Michael Mayer moves to Aptimus. Read More...

View article
BK's CoqRoq.com Gets Mobile Add-On
Media

BK's CoqRoq.com Gets Mobile Add-On

21y Zachary Rodgers

BK's CoqRoq.com Gets Mobile Add-On

Crispin Porter + Bogusky adds a wireless component to the controversial site. Read More...

View article
MSN Details Paid Search Product
Media

MSN Details Paid Search Product

21y Zachary Rodgers

MSN Details Paid Search Product

Redmond discusses its keyword bidding tool two days after Ask Jeeves' announces a similar offering. Read More...

View article
Viewpoint Reports Net Loss
Media

Viewpoint Reports Net Loss

21y Enid Burns

Viewpoint Reports Net Loss

On the bright side, sales were strong for the company's Unicast-branded rich media formats. Read More...

View article
Factiva Jumps Into Reputation Monitoring
Media

Factiva Jumps Into Reputation Monitoring

21y Sean Michael Kerner

Factiva Jumps Into Reputation Monitoring

A new tool promises to monitor brand chatter across blogs, mainstream news sources and consumer generated media. Read More...

View article
AOL Settles FTC Adware Complaint
Media

AOL Settles FTC Adware Complaint

21y Kevin Newcomb

AOL Settles FTC Adware Complaint

Advertising.com has settled a complaint from the Federal Trade Commission (FTC) charging it had distributed adware to users without their knowledge. R...

View article
BritZ!
Media

BritZ!

21y Rebecca Lieb

BritZ!

Our columnist-from-across-the-pond Mike Grehan has been on an unofficial campaign to re-dub this publication "BritZ." Looks like he got his wish, sort...

View article
Yahoo! Unveils AdSense Alternative
Media

Yahoo! Unveils AdSense Alternative

21y Kevin Newcomb

Yahoo! Unveils AdSense Alternative

The self-service contextual ad network targets smaller publishers. Read More...

View article
Ad Revenue Up Ahead of AOL Portal Launch
Media

Ad Revenue Up Ahead of AOL Portal Launch

21y Zachary Rodgers

Ad Revenue Up Ahead of AOL Portal Launch

Time Warner plays up the beta launch of its public portal, particularly its runaway success with Live 8. Read More...

View article
Execs & Accounts for August 3, 2005
Media

Execs & Accounts for August 3, 2005

21y Zachary Rodgers

Execs & Accounts for August 3, 2005

Studiocom scores Miller assignment; Real Branding hires account and media directors. Read More...

View article
1 313 314 315 316 317 684