YellowPages.com Taps GSD&M As Agency
Media

YellowPages.com Taps GSD&M As Agency

21y Pamela Parker

YellowPages.com Taps GSD&M As Agency

UPDATE: The company taps a partner to help it compete in local search. Read More...

View article
Local Search Seeks Depth, Gets Personal
Media

Local Search Seeks Depth, Gets Personal

21y Enid Burns

Local Search Seeks Depth, Gets Personal

Local search sites are soliciting user-provided content for credible referrals. Read More...

View article
Yahoo! Search Marketing Works to Restore Access
Media

Yahoo! Search Marketing Works to Restore Access

21y Pamela Parker

Yahoo! Search Marketing Works to Restore Access

A weekend upgrade turns into a weekday headache for paid search advertisers. Read More...

View article
Site Goes Dark for Mountain Dew Pitch Black II
Media

Site Goes Dark for Mountain Dew Pitch Black II

21y Pamela Parker

Site Goes Dark for Mountain Dew Pitch Black II

A video-heavy site tells the story of one very dedicated Mountain Dew aficionado. Read More...

View article
Jenny from the (Auction) Block
Media

Jenny from the (Auction) Block

21y Enid Burns

Jenny from the (Auction) Block

Overstock.com Auctions pushes Jennifer Lopez' new clothing line by putting samples up for bid. Read More...

View article
CEO Shift at Viewpoint
Media

CEO Shift at Viewpoint

21y Pamela Parker

CEO Shift at Viewpoint

There's a new top dog at rich media firm Viewpoint Read More

View article
Worksafe. But Not TV-Safe
Media

Worksafe. But Not TV-Safe

21y Rebecca Lieb

Worksafe. But Not TV-Safe

Now this is rich media! In every sense of the word Read More

View article
Your Job vs. The Algorithm
Media

Your Job vs. The Algorithm

21y Rebecca Lieb

Your Job vs. The Algorithm

Our inimitable columnist Sean Carton found what may be the best-ever example of Web marketing gone horribly, horribly wrong. He shared it with bOING b...

View article
Fake Registration Push Draws Shrugs, Watchfulness
Media

Fake Registration Push Draws Shrugs, Watchfulness

21y Pamela Parker

Fake Registration Push Draws Shrugs, Watchfulness

A 'database poisoning' petition doesn't seem to worry publishers or media buyers, but the trend it represents is getting their attention. Read More...

View article
Claria Makes Changes at the Top
Media

Claria Makes Changes at the Top

21y Kevin Newcomb

Claria Makes Changes at the Top

A new management team will lead the company's attempts to transform from pop-up ad vendor to behavioral marketing network. Read More...

View article
Execs & Accounts for August 24, 2005
Media

Execs & Accounts for August 24, 2005

21y rumo

Execs & Accounts for August 24, 2005

Sharpe Partners hires and promotes; Smarter.com names VP of communications; and WPNI picks mobile marketing partner. Read More...

View article
Carat Names Search Head After Belanger's Departure
Media

Carat Names Search Head After Belanger's Departure

21y Pamela Parker

Carat Names Search Head After Belanger's Departure

The agency will unify search and affiliate marketing practices under one leader. Read More...

View article
Industry Groups Mull Cookie Efforts
Media

Industry Groups Mull Cookie Efforts

21y Kevin Newcomb

Industry Groups Mull Cookie Efforts

More data needed before setting a course, according to the IAB. Read More...

View article
A Step Toward Podcast Measurement
Media

A Step Toward Podcast Measurement

21y Pamela Parker

A Step Toward Podcast Measurement

A little while back, our Kevin Newcomb chronicled advertisers' thoughts on the difficulty of measuring that much-talked-about format, the podcast Read...

View article
Lycos Names New CEO; Continues Revamp
Media

Lycos Names New CEO; Continues Revamp

21y Enid Burns

Lycos Names New CEO; Continues Revamp

A new CEO surfaces at Lycos; the company plans to refocus the portal-turned-social-networking site -- again. Read More...

View article
Yahoo! Offers Cars for Content
Media

Yahoo! Offers Cars for Content

21y Kevin Newcomb

Yahoo! Offers Cars for Content

In a bid to build up its user-generated local content, Yahoo! is giving away. Read More...

View article
Fandango Cross-Links Flicks with eBay
Media

Fandango Cross-Links Flicks with eBay

21y Enid Burns

Fandango Cross-Links Flicks with eBay

The movie ticket seller taps the eBay community in a partnership that links related sections of the sites. Read More...

View article
Yahoo! Snares Viacom Distribution for Ads, Search
Media

Yahoo! Snares Viacom Distribution for Ads, Search

21y Pamela Parker

Yahoo! Snares Viacom Distribution for Ads, Search

Advertisers will be able to reach kids and adults, music lovers and news junkies, and other targeted viewers. Read More...

View article
We're Live!
Media

We're Live!

21y Rebecca Lieb

We're Live!

The blog's up at last! A little background on why we finally decided to blog is here . Thanks very much for taking a look Read More...

View article
Newspapers See Online Ad Growth
Media

Newspapers See Online Ad Growth

21y Kevin Newcomb

Newspapers See Online Ad Growth

Online advertising saw double-digit growth, while print ads grew slightly. Read More...

View article
Execs & Accounts for August 22, 2005
Media

Execs & Accounts for August 22, 2005

21y rumo

Execs & Accounts for August 22, 2005

Bluestreak hires Infospace exec; Accipiter Inks Clear Channel; ePrizewins accounts; AutoTrader sponsors Monday Night Football. Read More...

View article
UnitedAirlines Touts Comfort With Contest
Media

UnitedAirlines Touts Comfort With Contest

21y Kevin Newcomb

UnitedAirlines Touts Comfort With Contest

The "Click. Stretch. Win." online game highlights the airline's premium seating with more legroom. Read More...

View article
More on Google's "Commercial" Organic Results
Media

More on Google's "Commercial" Organic Results

21y Rebecca Lieb

More on Google's "Commercial" Organic Results

Google got back to me today with a little more detail and a lot more screenshots of the "commercial" organic search results we covered today in ClickZ...

View article
Glamour Mag Flirts with Film
Media

Glamour Mag Flirts with Film

21y Enid Burns

Glamour Mag Flirts with Film

Earlier this year, Glamour magazine ran a film promotion with Moxie Pictures titled "Reel Moments Video." The contest called for written accounts of i...

View article
Execs & Accounts for August 19, 2005
Media

Execs & Accounts for August 19, 2005

21y Zachary Rodgers

Execs & Accounts for August 19, 2005

Heekin to helm Grey Worldwide; Amazon offers retail clients SEM services from Efficient Frontier. Read More...

View article
Kraft Recipes on Your iPod
Media

Kraft Recipes on Your iPod

21y Enid Burns

Kraft Recipes on Your iPod

A branded application lets iPod owners browse recipes using the device's scroll wheel and look up ingredients while at the grocery store. Read More...

View article
Google Tests "Commercial" Results In Organic Listings
Media

Google Tests "Commercial" Results In Organic Listings

21y Sean Michael Kerner

Google Tests "Commercial" Results In Organic Listi...

Google is testing interspersing alternate listings that appear to be commercial in nature into organic search results. Read More...

View article
1 311 312 313 314 315 684