Its purchase of the gaming and entertainment network gives News Corp. a stronger foothold with a young male audience and brings it a step closer to ma...
View articleThe deal will result in a joint venture to provide search services to the Japanese market. Read More...
View articleThe deal, worth $120 million, merges a database marketing giant with one of the best-known names in e-mail. Read More...
View articleAdware player 180solutions is on a best practices binge this week Read More...
View articleInteractive agency ID Society was responsible for the strategy, creative, and Web site creation for the initiative. Read More...
View articleInvestor Mitsui has a history of working with U.S. based digital marketing firms. Read More...
View articleBest Buy promotes Anik; Vendare hires a Midwest sales manager; Latinthre3 taps Atlas. Read More...
View articleThe media giant expects that 50 percent of media consumed will be digital by 2007. Read More...
View articleOn Friday we reported on a few businesses that made it easy for their customers to donate to the American Red Cross Read More...
View articleWho says consumer choice is all about media? KFC is trying to tap into the phenomenon with a concept called "The Flavor Station," a New York Times (su...
View articleA multi-channel effort by P&G and the VH1 Save the Music Foundation aims to raise awareness and inspire donations. Read More...
View articleA new management structure includes appointments in creative and client services. Read More...
View articleRakuten will pay $425M in cash for the affiliate marketing player. Read More...
View articleU.S. marketers keen to adopt the mobile channel can look to Europe for brand-building opportunities. Read More...
View articleIn the all-but-total communications breakdown that has followed Hurricane Katrina's devastation of the Gulf Coast, text messaging was a rare standout ...
View articleA bevy of Web and wireless companies is asking their large user bases to consider donating to humanitarian aid groups. Read More...
View articleThink Partnership terminates its proposed merger with SEM firm Proceed Interactive. Read More...
View articleSprint Nextel lets loose a new branding campaign to introduce the newly merged brand. Read More...
View articleMany who keep a close watch on the numerous and convoluted syndication deals that riddle the search marketing landscape will know Yahoo! sponsored lis...
View articleWashingtonPost.com has teamed up with Technorati to add links alongside news stories on the WashingtonPost.com site to blogs that link to that story. ...
View articleAn interdisciplinary team from Omnicom wins the firm's business away from incumbent Interpublic. Read More...
View articleThe acquisition of Teleo could enable MSN to offer the pricing model to local advertisers. Read More...
View articleA sweepstakes offering "technology makeovers" to small businesses is promoted via an online campaign. Read More...
View articleI don't fully understand the technology behind Right Media , a remnant inventory ad network and publisher-side ad optimization firm founded by former ...
View articleVisitors to HowStuffWorks.com's digital camera area are greeted with a Flash-based video. Read More...
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