The New York Times Company is making staff reductions in a "challenging" climate for traditional advertising Read More...
View articleReebok's latest branded entertainment project is a sponsorship of a new ESPN reality series that aims to make over a losing high school football team ...
View articleJupiterResearch expects emerging players in the search engine space to push paid search ahead of display. Read More...
View articleIconix technology lets brands display their logos in the e-mail client, if end-users install a plug-in. Read More...
View articleLucky magazine meets e-commerce in this fashion-oriented Web site launching today. Read More...
View articleMSNBC.com vaulted to first place among news sites in August, according to Nielsen//NetRatings Read More...
View articleTimesSelect launches today, cutting off free access to the publisher's flock of pundits Read More...
View articleReprise Media offers publishers a way to quickly promote breaking news and other content, as it goes online. Read More...
View articleWater bottler Aquafina brings online a multi-season sponsorship of Fashion Week, including images from the show and podcasts. Read More...
View articleA former Buena Vista VP will oversee four of AOL's entertainment sites. Read More...
View articleStudios begin advertising in games, and boost their investment in viral marketing. Read More...
View articleAvenue A|Razorfish promotes Kokich; Disney Online gets a new VP of ad sales; Cavoli to build Bluestreak's SEM practice. Read More...
View articleDigitas will write off up to $4 million in bad debt and lower its EPS guidance for the year by $0.03. Read More...
View articleDo Tony the Tiger and the Energizer Bunny have the stump-speeches and campaign tactics to compete with the political machine of Colombian Coffee icon ...
View articlePoynter's Steve Outing has it that Best Buy is spending $30,000 on a podcast sponsorship with DenverPost.com. Read More...
View articleApparently, five Japanese TV broadcasters are cooking up plans for Internet TV-related with ad giant Dentsu and communications conglomerate Softbank R...
View articleA study of e-mail marketing from retailers found that most are not using e-mail to its fullest potential. Read More...
View articleNYTimes.com gets new head of operations; ContextWeb adds to board. Read More...
View articleThe bank says its private 3D environment in "Second Life" will teach financial literacy. Read More...
View articleThe brewer builds a site to house text, photography and video created by football (read: soccer) fans. Read More...
View articleThe voice of the NYPD can now be heard via podcast Read More...
View articleThe history and future of advertising will be highlighted in the Online Publishers Association exhibit called Opt In to Advertising's New Age at the N...
View articleAs part of its work for the YoungGuns creative awards -- which is limited to the under-thirty set -- Crispin Porter + Bogusky has set up a sub-communi...
View articleAn online game seeks to educate consumers about the fuel-saving merits of Mercury's hybrid SUV. Read More...
View articleThe Web portal is bringing podcasting even further into the mainstream with its latest plans. Read More...
View articleThe acquisition of Iando and its small staff brings the Havas unit a number of e-European commerce clients. Read More...
View articleA published report pegs Microsoft as the most likely suitor in a potential sale by Time Warner of a stake in its ISP and portal. Read More...
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