A new study finds those who skip ads on TV are also disproportionately likely to go online for word-of-mouth product information. Read More...
View articleAs Google inches toward "portalhood," Yahoo! is becoming more and more like a publisher Read More...
View articleUnless you've been hiding under a rock, you'll know it's Advertising Week in New York this week (well, Advertising Four Days, anyway) Read More...
View articleGoogle has struck its first deal to promote TV programming through video content on its site Read More...
View articleTacoda's CPM-based behavioral ad network, which the company talked about in April , officially launched today Read More...
View articleDave Burwick, Pepsi's CMO, just mentioned on a panel at the IAB's Mixx conference that his company has "in the double digits of millions" of names and...
View articleAd revenues are up for the first half of 2005, and figures show smaller publishers getting a slightly larger share of spending. Read More...
View articleMarketers in France and Singapore can now bid directly on keywords within MSN Search. Read More...
View articleLeFurgy takes post at Poindexter; Office Depot names paid search agency; and ShopLocal chooses ad management software. Read More...
View articleA new link ranking tool from PubSub aims to make it easier for media buyers to find influential blogs in several topic areas. Read More...
View articleTwo word-of-mouth research firms join forces. Read More...
View articleIf there's one outdoor ad fixture that could use an interactive makeover, it might just be the bus stop Read More...
View articleicrossing hires analyst liason; BlowSearch.com loses CEO and COO. Read More...
View articleTwo VPs were fired amidst a sweeping review of the search marketing company's operations. Read More...
View articleAn Online Publishers Association exhibit covers all media channels, and touches on viral marketing with an interactive demonstration. Read More...
View articleIf this doesn't prove online advertising is back, I don't know what does. Remember a couple of years ago when you were lucky to get maybe a Coke at an...
View articleLocal ad spending, driven by classifieds and paid local search, is experiencing a growth spurt, two reports find. Read More...
View articleA behavioral targeting deal reveals Detroit's outrageous appetite for ad inventory that reaches in-market car buyers. Read More...
View articleAsk Jeeves will lose the eponymous butler and rebrand as Ask, Diller told investors. Read More...
View articleActions really can speaker louder than words. I'm just back from Buenos Aires, where I spoke at a conference on online journalism sponsored by the Arg...
View articleAn unknown entity, probably an agency holding company, has approached Aegis -- which contains the Isobar network's iProspect, Carat Fusion and numerou...
View articleA new position will have the former Carat VP serving as ambassador and strategic advisor to advertisers and agencies. Read More...
View articleAn online "Parental Enlightenment Kit" offers a kitschy "PressurePoint" presentation. Read More...
View articleA multi-site homepage takeover aims to put P&G's Prilosec OTC heartburn remedy in front of a large audience quickly. Read More...
View articleJuxta builds site for Red Cross New York; Lyris gets Tavis Smiley as a client; DoubleClick wins MySpace.com ad serving business. Read More...
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