Apple is receiving a great deal of flattery in the form of imitation Read More...
View articleCoca-Cola M5 is a new multi-platform initiative that positions Coke as modern-day patron of the arts. Read More...
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View articleThe new service aims to index any site with an RSS or Atom feed. Read More...
View articleCNN names digital ad sales chief; Carat Fusion nabs Napster; WhenU hires Ken Evans to lead sales. Read More...
View articleUPDATE: A deal with FeedBurner draws the e-mail player into the new hot feed marketing arena. Read More...
View articleFond of advertising spokes-characters and slogans? Collect all 52! That's the idea behind a digital trading cards game cooked up by Yahoo! and Digital...
View articleFour business and financial Web properties will merge under the CNNMoney.com brand. Read More...
View articleThe classifieds aggregator has launched over 100 college-specific classifieds sites. Read More...
View articleBroadcast advertising revenue will give way to inventory in video games and online in 2006, Jack Myers forecasts. Read More...
View articleNew features in Eyeblaster v 6.0 include ad synchronization within a page, behavioral sequencing, and a rich media creation tool geared toward coop ad...
View articleWho said iTV wasn't mainstream? The International Academy of Television Arts and Sciences (the international chapter of the group that brings you the ...
View articleThe $2.6 billion purchase lets eBay expand into lead generation. Read More...
View articleBBDO's Web site for the Motorola ROKR is tightly integrated with the ad campaign. Read More...
View articleMIVA hires former Bluestreak head as COO; Knight Ridder exec goes to Tacoda. Read More...
View articleThe SEM firm's new automated data platform will integrate reporting on marketing campaigns across a variety of channels. Read More...
View articleThe twin clarion calls of channel integration and consumer engagement claim one of the biggest U.S. digital marketing firms. Read More...
View articleA new methodology brings together online audience measurement results from the NetView panel and SiteCensus analytics approach. Read More...
View articleWhile online advertising in Canada continues to grow, the pace appears to be slowing. Read More...
View articleCarton Donofrio hires Gatchel to head interactive media design group. Read More...
View articleCBS continues its "cable bypass" strategy to nab at-work sports fans. Read More...
View articleNot that it wasn't already, but Crispin Porter + Bogusky's huge wins of VW (away from Arnold) and Sprite (away from Ogilvy) secure its status as agenc...
View articleWho better to evangelize the Internet than one of the technologists behind the global network? That's the thinking behind Google's recruiting of tech ...
View articleAccording to a new study from SEM firm iProspect, most companies engaged in search marketing are not measuring it right. Read More...
View articleA study commissioned by SEM firm iProspect found that fewer than half of search marketers are being evaluated based on business goals. Read More...
View articleThe case was resolved out of court, so advertisers are still left without legal guidance on use of trademarks within ads or as keywords. Read More...
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