Two storied and utterly different bubble-era media figures walk similar paths, a half-decade down the road. Read More...
View articleIn-game advertising generates a 60 percent lift in product awareness, a study finds. Read More...
View articleIf you're a high-level executive at a search marketing agency, chances are you've gotten the call. Read More...
View articleFull service digital agency Kirowski is based in Budapest and counts Nestle and Renault among its clients. Buyer Aegis is itself a bid target. Read Mo...
View articleRafat over at PaidContent.org is reporting that MTV's video music awards generated 13 million unique streams since the original event Read More...
View articlePheedo CTO departs; Van Gogh Vodkas names a digital agency. Read More...
View articleEmployment ads meet SEM in a new offering from Webhire. Read More...
View articleIn keynote after keynote, agency executives embrace the death of advertising as they know it. Read More...
View articleThe basketball game's players can customize their Nike shoes in the game just as they would on the shoemaker's iD site. Read More...
View articleAt Advertising Week, Reuters passed out an interesting promotion for mobile users at a handful of events Read More...
View articleUPDATED: The search giant hosts landing pages that extols the benefits of advertising on individual AdSense publishers' sites. Read More...
View articleFour microsites promote the Old Spice brand through content, with few references to deodorant and aftershave. Read More...
View articleThe "Intel Indies" on AtomFilms requires directors use an Intel processor as part of their production process. Read More...
View articleGoogle has quietly been talking with classifieds providers about getting feeds of their listings -- presumably for a new search service Read More...
View articleYou would expect a company like Yahoo! to know a thing or two about online advertising Read More...
View articleCarat's Treffiletti named engagement architect; Beal launches new venture. Read More...
View articleYahoo!'s Buzz Index and Search Share of Voice are part of an initiative to show search marketing's benefits beyond simple click-to-sale. Read More...
View articleAn over-the-page ad unit seeks to take in-market buyers deeper into the sales funnel. Read More...
View articleThe consumer electronics player seeks female attention as it launches its new line of flat screen TVs. Read More...
View articleTwo new developments in the push to develop more content (aka more spaces for ad inventory) Read More...
View articleConsummate campaigner Juan Valdez , along with the GEICO Gecko, took home the "top icon" title , winning the surely very scientific popularity poll co...
View articleAdvertising Week, Day One: Interviewer Charlie Rose kept asking Publicis CEO Maurice Levy about the Internet and fragmentation Read More...
View articleIn a keynote at OMMA East this morning, David Verklin, CEO of Carat Americas, shared seven things marketers can do today to create the media plan of t...
View articleBloggers (and presumably gamers) are abuzz over a European-targeted Web site to promote Microsoft's Xbox 360 Read More...
View articleBill O'Reilly loathes the thought that Sally School Teacher in Tupelo could one day replace him Read More...
View articleA new opportunity calls for new tactics -- less about interrupting, and more about participating. Read More...
View articleA new Web site is bolstered through marketing partnerships with Microsoft, eBay and The DMA. Read More...
View article