New ad type offers closer integration with content. Read More...
View articlePortal sales vet Joanne Bradford is leaving Yahoo for Demand Media, her third job in less than two years. Read More...
View articleAligns with demand-side platforms to make ad inventory accessible in real-time, a crucial feature for ad exchange buyers. Read More...
View articleAgreement marks the latest offline-online data integration as industry continues to wheel and deal. Read More...
View articleIndependent video programs increasingly rely on live-read ad placements, which are effective and virtually effortless to produce. Read More...
View articleMedia buyers talk bluntly about their vested interest in keeping the data kimono closed. Read More...
View articleResearch exec cites two-year explosive mobile viewing growth for Olympics at I-COM. Read More...
View articleAgencies predict more brands will adapt the models in the next year, while others question the practice's value. Read More...
View articleFive reviews for Miller Honda were removed from Yelp this week, but don't expect the auto dealer nor its social media marketing firm to sue the local ...
View articleNew ad offering joins existing product that lets users identify and buy items displayed in Web photos. Read More...
View articleNorthland Church of Orlando, FL debuts the first Facebook app allowing members to watch and participate in live religious services. Read More...
View articleGame publisher held its first upfront event in New York this week, pitching its range of new titles to advertisers and brands. Read More...
View articleSEC filing reflects profitability, but competition threatens. Read More...
View articleMedia companies increasingly looking to monetize traffic outside the U.S., CEO says. Read More...
View articleGoogle begins selling display ads on YouTube's mobile sites in the U.S. and Japan. Read More...
View articleTwitter activity was very strong during this year's telecast. Read More...
View articleU.S. searchers less interested in broadcast media than in January. Read More...
View articleA new report from publishing research firm Outsell shows that B2B marketers will boost digital marketing expenditures this year on channels such as se...
View articleBlend of ads and content tie-ins is the largest Yahoo has brought to bear for a single client, execs say. Read More...
View articleThe brand's teens-based referrals program is being supported by a multifaceted digital push. Read More...
View articleMobile expert assumes newly created role at IPG-owned Initiative. Read More...
View articleSystem bills advertisers only after customers verifiably interact with online ads and later return to make a purchase. Read More...
View articleSearch brand picks up 400,000 new 'fans' in 19 hours and immediately uses increased presence. Read More...
View articleFour out of five Fortune 1000 firms don't address the Spanish-speaking demo on social sites. Read More...
View articleNew commissioner, Julie Brill, has always made privacy protection a top priority throughout her career. Read More...
View articleTakes into account vagaries of screen resolution, screen size, and browser type that can push an ad placement out of view. Read More...
View articleEmailStatCenter.com found that in-house e-mail marketers managing large budgets and dedicated teams earn more than their agency counterparts. Read Mor...
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