Execs & Accounts for August 30, 2004
Media

Execs & Accounts for August 30, 2004

22y Zachary Rodgers

Execs & Accounts for August 30, 2004

AIM gets new director; RNC taps ElectionMail for animated missives; TechTracker to use Tacoda for audience segmentation. Read More...

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A&M Records Promotes New Album in Sims Game
Media

A&M Records Promotes New Album in Sims Game

22y Zachary Rodgers

A&M Records Promotes New Album in Sims Game

Electronic Arts and A&M Records strike a deal to integrate one of the studio's top groups into a hotly anticipated game. Read More...

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Mercury Shifts Spending Online in New Effort
Media

Mercury Shifts Spending Online in New Effort

22y Pamela Parker

Mercury Shifts Spending Online in New Effort

UPDATE: The company's desire to appeal to a younger demographic takes it to the Internet. Read More...

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Execs & Accounts for August 27, 2004
Media

Execs & Accounts for August 27, 2004

22y Zachary Rodgers

Execs & Accounts for August 27, 2004

NBC taps Friendster for 'Apprentice' promo; i-Frontier hires interactive pioneer Thurlbeck; T3's Drummond to head new R&D team. Read More...

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PremierGuide Gets Social with Local Search
Media

PremierGuide Gets Social with Local Search

22y Pamela Parker

PremierGuide Gets Social with Local Search

The new features may be a sign of things to come in local search. Read More...

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OPA Launches Internet Activity Index
Media

OPA Launches Internet Activity Index

22y Kevin Newcomb

OPA Launches Internet Activity Index

The Online Publishers Association and Nielsen//NetRatings have created a tool to track time spent online in four different types of activities. Read M...

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Wireless Watch for August 26, 2004
Media

Wireless Watch for August 26, 2004

22y Zachary Rodgers

Wireless Watch for August 26, 2004

Madonna opens mobile storefront; Two carriers announce MMS interoperability; Enpocket's teen panel for mobile marketers. Read More...

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Partner Is Key to Ask.jp Launch
Media

Partner Is Key to Ask.jp Launch

22y Zachary Rodgers

Partner Is Key to Ask.jp Launch

Ask Jeeves looks for a little help from a friend as it prepares to debut its Japanese search service. Read More...

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Interchange Improves Local Search Platform
Media

Interchange Improves Local Search Platform

22y Kevin Newcomb

Interchange Improves Local Search Platform

The Local Direct search platform now includes searchable landmarks and resolution of failed search terms. Read More...

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Bits & Bytes for August 25, 2004
Media

Bits & Bytes for August 25, 2004

22y rumo

Bits & Bytes for August 25, 2004

PointRoll Launches New Polling Feature; Google Offers AdSense for Blogger hosted sites; WebSideStory Updates HBX. Read More...

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Feds Hit Alleged Spammers in Sting
Media

Feds Hit Alleged Spammers in Sting

22y Christopher Saunders

Feds Hit Alleged Spammers in Sting

The DOJ is set to announce several arrests and indictments againstalleged spammers. Read More...

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Execs & Accounts for August 25, 2004
Media

Execs & Accounts for August 25, 2004

22y Zachary Rodgers

Execs & Accounts for August 25, 2004

MSN embraces Motif; MAAWG adds huge communications firms to member ranks; Transcendigital picks up two clients. Read More...

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Host: Big Traffic, Not Big Media Responsible for Bugmenot Shutdown
Media

Host: Big Traffic, Not Big Media Responsible for Bugmenot Shutdown

22y Kevin Newcomb

Host: Big Traffic, Not Big Media Responsible for B...

Implications that Bugmenot's site was shut down because of pressure from media companies are utterly false, according to the site's former host. Read ...

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Execs & Accounts for August 23, 2004
Media

Execs & Accounts for August 23, 2004

22y Zachary Rodgers

Execs & Accounts for August 23, 2004

Friendster hires a VP of sales; Microsoft promotes Cohen to director of advertising; IndustryBrains provides listings for USAToday.com travel section....

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Nielsen//NetRatings Gets Granular With Financial Behavior
Media

Nielsen//NetRatings Gets Granular With Financial Behavior

22y Kevin Newcomb

Nielsen//NetRatings Gets Granular With Financial B...

The company unveils the first fruits of its MegaPanel consumer behavior-tracking service. Read More...

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Google's Blog*Spot Loses Ads, Gains Navbar
Media

Google's Blog*Spot Loses Ads, Gains Navbar

22y Kevin Newcomb

Google's Blog*Spot Loses Ads, Gains Navbar

Google drops the chance to serve contextual ads in favor of generating more searches. Read More...

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Execs & Accounts for August 20, 2004
Media

Execs & Accounts for August 20, 2004

22y Zachary Rodgers

Execs & Accounts for August 20, 2004

Journal Online taps Trafficmac; 24/7 Real Media hands Decide Interactive CEO a new post; ExactTarget added 66 to client list in July. Read More...

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U.K. Mobile Marketing Scheme Looks Like Virus
Media

U.K. Mobile Marketing Scheme Looks Like Virus

22y Zachary Rodgers

U.K. Mobile Marketing Scheme Looks Like Virus

Does a 'cut through the clutter' technique take things too far? Read More...

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24/7 Real Media Buys Search Tech Firm
Media

24/7 Real Media Buys Search Tech Firm

22y Pamela Parker

24/7 Real Media Buys Search Tech Firm

Acquisition of the Aussie company expands the company's international presence. Read More...

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Yahoo! Search Starts to Blog
Media

Yahoo! Search Starts to Blog

22y Zachary Rodgers

Yahoo! Search Starts to Blog

A new customer-facing blog from Yahoo! Search resembles one launched in May by Google, and it learns from its competitor's missteps. Read More...

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Broadcast Bigs Embrace Internet Tracking Tech
Media

Broadcast Bigs Embrace Internet Tracking Tech

22y Pamela Parker

Broadcast Bigs Embrace Internet Tracking Tech

The XML-based Ad-ID standard gets support from the big four. Read More...

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Newspaper-Owned Web Venture Tries Local Sale Search
Media

Newspaper-Owned Web Venture Tries Local Sale Search

22y Zachary Rodgers

Newspaper-Owned Web Venture Tries Local Sale Searc...

ShopLocal hopes to score local search points for newspapers. Read More...

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Execs & Accounts for August 18, 2004
Media

Execs & Accounts for August 18, 2004

22y Zachary Rodgers

Execs & Accounts for August 18, 2004

Digitas promotes Mark Beeching to global executive creative director; Eyeblaster's VideoClip Module deployed in campaigns on WWE.com and Style.com;Esp...

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MSN Hotmail Rolling Out Free 'Life Management'
Media

MSN Hotmail Rolling Out Free 'Life Management'

22y Pamela Parker

MSN Hotmail Rolling Out Free 'Life Management'

MSN makes good on its promise to give free Hotmail users new features. Read More...

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Feedster Adds Ads To Custom Feeds
Media

Feedster Adds Ads To Custom Feeds

22y Pamela Parker

Feedster Adds Ads To Custom Feeds

Ads will be targeted based on context rather than keywords. Read More...

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Bits & Bytes for August 17, 2004
Media

Bits & Bytes for August 17, 2004

22y Zachary Rodgers

Bits & Bytes for August 17, 2004

AOL Latino adds 'Automoviles' channel; Fashion event on AOL RED pushes Fall look for teens; Real, Apple out of tune; Aptimus debuts self-service ad ne...

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E-Mail's New Complexities Potential Boon for Service Providers
Media

E-Mail's New Complexities Potential Boon for Service Providers

22y Kevin Newcomb

E-Mail's New Complexities Potential Boon for Servi...

Five years ago, a marketer would seek out an ESP simply to deliver lots of mail. Times have changed. Read More...

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