Web monitoring and management services provider Keynote Systems plans to acquire Web-based customer research firm Vividence for $20 million. Read More...
View article24/7 Real Media hires a VP of tech solutions; Streaming Media Inc. chooses delivery firm for new audio/video portal; Martitz taps Oneupweb. Read More...
View articleApparel companies with a solid Web presence get big brand benefits, especially if their sites convey strong values. Read More...
View articleMost people would find banner ads less annoying if they were more relevant to their interests or needs, according to a study released today by the Pon...
View articleThe Apprentice 'hires' Yahoo!; Burger King, AOL in whopper music promotion; Chrysler AIMs to teach teens safe driving. Read More...
View articleJane Magazine taps Mobot for camera phone promo; Enpocket upgrades enging; SMS Media Group adds clients. Read More...
View articleThe executive director post at the Association of Interactive Marketers stood vacant for five months, until last week. ClickZ asks the man newly appoi...
View articleThe e-mail authentication protocol is running into trouble in the standards-making process. Read More...
View articleTBWA/Chiat/Day New York creates online ads to accompany Absolut's Raspberri launch; Tribesoft builds site for client Aleri; adware player 180solutions...
View articleValueClick reveals 2005 plans; Yahoo! debuts travel search beta; Nokia and Six Apart team; and AOL upgrades its IM client. Read More...
View articleUpstart technology player wants to edge out DoubleClick and Atlas DMT. Read More...
View articleFollowing its 'Subservient Chicken' campaign earlier this year, Burger King is back with 'Angus Interventions'. Read More...
View articleThe role of Weblogs in corporate image making came into the spotlight last week when a Friendster employee said she'd been fired for blogging. Compani...
View articleAegis Group consolidates digital media holdings; RPA develops online and outdoor promo for client Honda; PlanetOut taps Tacoda. Read More...
View articleUPDATE: A test of the boundaries of how trademarks can be used in online advertising moves forward. Read More...
View articleFAST AdVisor targets Internet yellow pages providers, classifieds directories, and business-to-business directories. Read More...
View articleSpamCop settles with the Spam King and Google makes tweaks to AdSense. Read More...
View articleTwo wireless operators sponsor sports-related texting initiatives. Read More...
View articleThe launch comes in the wake of MSN's preview release of its rival music store. Read More...
View articleFour publishers start selling Unicast's Video Commercial; Lowe & Partners names a worldwide CEO; Advertising.com names a VP of Western region sales. R...
View articleMicrosoft promises its new music store will leverage the capabilities of the MSN network. Read More...
View articleThe company is exploring an ad-supported model in addition to software licensing. Read More...
View articleSendmail releases Sender ID plug-in; Enhance Interactive helps its software play well with others'; and AdStar and CityXpress team for e-commerce enab...
View articleRevenue Science and Trafficmac team to help publishers solve inventory management problems worsened by behavioral targeting. Read More...
View articleThe organization also released an SPF/Sender ID testing tool to aid in implementation. Read More...
View articleA new convention Web site is offering video coverage, a 'W blog' and even a sweepstakes to draw surfers' attention to the GOP's big week in New York. ...
View articleGetting a legitimate e-mail marketing message to a consumer's inbox has become progressively more difficult, and with coming changes around authentica...
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