Execs & Accounts for October 1, 2004
Media

Execs & Accounts for October 1, 2004

22y Zachary Rodgers

Execs & Accounts for October 1, 2004

Mediasmith hires Bob Heyman; Broadband Enterprises signs video publisherpartners; Affinity Group extends contract with Dynamics Direct. Read More...

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FindWhat Unveils Answer to AdSense
Media

FindWhat Unveils Answer to AdSense

22y Kevin Newcomb

FindWhat Unveils Answer to AdSense

The ad distribution program aimed at smaller businesses is limited, for now, to current FindWhat advertisers. Read More...

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Mazda Features "Zoom-Zoom" Slogan in Online Contest
Media

Mazda Features "Zoom-Zoom" Slogan in Online Contest

22y Zachary Rodgers

Mazda Features "Zoom-Zoom" Slogan in Online Contes...

Mazda tries to raise awareness of its 'Zoom-Zoom' tagline via an integrated campaign featuring an online photo contest. Read More...

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Wireless Watch for September 30, 2004
Media

Wireless Watch for September 30, 2004

22y Zachary Rodgers

Wireless Watch for September 30, 2004

MMA forms anti-spam committee; AOL pushes Mail and AIM to phones; Enpocket names president and COO. Read More...

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PointRoll Ads Get 'Note to Self' Reminders
Media

PointRoll Ads Get 'Note to Self' Reminders

22y Zachary Rodgers

PointRoll Ads Get 'Note to Self' Reminders

PointRoll's new toolset lets users engage an advertisement by setting up 'note to self' reminders in the form of e-mail, bookmarks and calendar downlo...

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Bits & Bytes for September 29, 2004
Media

Bits & Bytes for September 29, 2004

22y Zachary Rodgers

Bits & Bytes for September 29, 2004

Redmond builds on 'Inner Suit' message to Mac users; WebSideStory Makes NASDAQ Debut; MSN ropes top brands for 'Creative Connection' promo. Read More...

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Execs & Accounts for September 29, 2004
Media

Execs & Accounts for September 29, 2004

22y Zachary Rodgers

Execs & Accounts for September 29, 2004

Digital Impact hired Chris Marriott as Eastern region VP and general manager; SEMPO names three to its advisory board; Microsoft taps Trafficmac for v...

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California Enacts Anti-Spyware Law
Media

California Enacts Anti-Spyware Law

22y Kevin Newcomb

California Enacts Anti-Spyware Law

California's governor has signed into law an anti-spyware bill designed to protect consumers from harmful software that is deceptively or surreptitiou...

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New Day at WhenU
Media

New Day at WhenU

22y Rebecca Lieb

New Day at WhenU

About co-founder Bill Day is appointed CEO of desktop ad company. Read More

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Pheedo Acquires Blogsnob Ad Exchange
Media

Pheedo Acquires Blogsnob Ad Exchange

22y Pamela Parker

Pheedo Acquires Blogsnob Ad Exchange

The company plans to integrate the firm's technology platform with its own. Read More...

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Yahoo! Redesigns Home Page, My Yahoo!
Media

Yahoo! Redesigns Home Page, My Yahoo!

22y Pamela Parker

Yahoo! Redesigns Home Page, My Yahoo!

UPDATE: The spotlight shines on search and RSS in the portal’s redesign. Read More...

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Microsoft, Amazon Team Against Phishers
Media

Microsoft, Amazon Team Against Phishers

22y Kevin Newcomb

Microsoft, Amazon Team Against Phishers

The Seattle-area neighbors have filed several lawsuits in connection with scams that deceive consumers and misuse Amazon's brand name. Read More...

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Bits and Bytes for September 27, 2004
Media

Bits and Bytes for September 27, 2004

22y Zachary Rodgers

Bits and Bytes for September 27, 2004

Voting for Eyeblaster awards opens; two industry players divulge future plans after bagging financing; and Maven Networks reaches out to customers. Re...

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Execs & Accounts for September 27, 2004
Media

Execs & Accounts for September 27, 2004

22y Zachary Rodgers

Execs & Accounts for September 27, 2004

Reuters.com hires its first global head of ad development; True North taps Taylor to head new West Coastoffice; Ask Jeeves teams with Red Cross for hu...

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Bits and Bytes for September 24, 2004
Media

Bits and Bytes for September 24, 2004

22y Zachary Rodgers

Bits and Bytes for September 24, 2004

Hitwise gets into the keyword game and Microsoft files nine lawsuits. Read More...

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Execs & Accounts for September 24, 2004
Media

Execs & Accounts for September 24, 2004

22y Zachary Rodgers

Execs & Accounts for September 24, 2004

AOL's MapQuest chooses an agency of record; TiVo names a CMO; ExactTarget licenses e-mail tools to Mighty Interactive. Read More...

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New Crest Flavor Gets TV/Online Treatment
Media

New Crest Flavor Gets TV/Online Treatment

22y Kevin Newcomb

New Crest Flavor Gets TV/Online Treatment

Procter & Gamble follows up a lengthy product placement on 'The Apprentice' with an online promotion. Read More...

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Google Gets Local in Canada
Media

Google Gets Local in Canada

22y Kevin Newcomb

Google Gets Local in Canada

The search giant expands its localized offerings. Read More

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Study: More Net Equals Less TV
Media

Study: More Net Equals Less TV

22y Robyn Greenspan

Study: More Net Equals Less TV

Time spent online per week climbs at the expense of television watching, says the new Digital Future Project report. Read More...

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LookSmart Acquires Furl
Media

LookSmart Acquires Furl

22y Kevin Newcomb

LookSmart Acquires Furl

LookSmart added the personal Web archiving service, becoming the latest search player to offer the equivalent of a Web filing cabinet. Read More...

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E-Mail Senders to Proceed Despite MARID Meltdown
Media

E-Mail Senders to Proceed Despite MARID Meltdown

22y Pamela Parker

E-Mail Senders to Proceed Despite MARID Meltdown

Authentication plans push forward in spite of setbacks. Read More...

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Execs & Accounts for September 22, 2004
Media

Execs & Accounts for September 22, 2004

22y Zachary Rodgers

Execs & Accounts for September 22, 2004

Google hires Penry Price as Eastern sales director; Euro RSCG 4D Boston picks up two clients; Rick Bruner joins DoubleClick as research manager. Read ...

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USAToday.com Adopts New Audience Segmentation Strategy
Media

USAToday.com Adopts New Audience Segmentation Strategy

22y Pamela Parker

USAToday.com Adopts New Audience Segmentation Stra...

The online newspaper site uses well-known offline targeting data to help advertisers reach their desired audiences. Read More...

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Users Reluctant to Break the Net Habit
Media

Users Reluctant to Break the Net Habit

22y Robyn Greenspan

Users Reluctant to Break the Net Habit

The Internet means different things to different users, but many agree that life is more difficult without access. Read More...

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Bits & Bytes for September 22, 2004
Media

Bits & Bytes for September 22, 2004

22y Pamela Parker

Bits & Bytes for September 22, 2004

FindWhat rolls out local search implementation; DoubleClick divests interest in German ad network; Jupitermedia, Sun in media partnership. Read More...

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A Thinner, More Local, and Personalized Jeeves Debuts
Media

A Thinner, More Local, and Personalized Jeeves Debuts

22y Pamela Parker

A Thinner, More Local, and Personalized Jeeves Deb...

The search company works to improve its image and increase the volume of searches on its sites. Read More...

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AOL Includes New Ad Options, Local Circulars in Shopping Search
Media

AOL Includes New Ad Options, Local Circulars in Shopping Search

22y Pamela Parker

AOL Includes New Ad Options, Local Circulars in Sh...

AOL’s new inStore site brings changes for advertisers. Read More...

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