New Balance Microsite Launches on MSN
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New Balance Microsite Launches on MSN

22y Pamela Parker

New Balance Microsite Launches on MSN

The custom-published content area is aimed at fitness enthusiasts. Read More...

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America Online Acquires Mailblocks
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America Online Acquires Mailblocks

22y Pamela Parker

America Online Acquires Mailblocks

UPDATED: Challenge/response technology gains more momentum, which may create headaches for marketers. Read More...

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SEMPO Looks Back, Pushes Ahead
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SEMPO Looks Back, Pushes Ahead

22y Kevin Newcomb

SEMPO Looks Back, Pushes Ahead

The Search Engine Marketing Professional Organization celebrated its first birthday this week, and while it's been a productive year for the fledgling...

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Execs & Accounts for August 4, 2004
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Execs & Accounts for August 4, 2004

22y Zachary Rodgers

Execs & Accounts for August 4, 2004

Advertising.com names Macleod to head new Los Angeles sales office; The Think Tank promotes three to creative and client services posts; Meandaur tapp...

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Pivotal Veracity Delivers B2B E-mail Tool
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Pivotal Veracity Delivers B2B E-mail Tool

22y Robyn Greenspan

Pivotal Veracity Delivers B2B E-mail Tool

Pivotal Veracity develops an deliverability solution designed to address business marketers' unique needs. Read More...

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Yahoo!, Ask Jeeves Bow Local Search Tools
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Yahoo!, Ask Jeeves Bow Local Search Tools

22y Zachary Rodgers

Yahoo!, Ask Jeeves Bow Local Search Tools

UPDATE: The age of regionally focused search becomes more of a reality as the second- and third-ranked search providers roll out new local search offe...

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Questions for Scott Garell, Ask Jeeves' Executive VP of Search
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Questions for Scott Garell, Ask Jeeves' Executive VP of Search

22y Zachary Rodgers

Questions for Scott Garell, Ask Jeeves' Executive ...

While Google, Yahoo! and Microsoft are perhaps the most scrutinized companies playing in search right now, none of them has generated as many surprise...

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Terra to Sell Lycos to S. Korean Media Group
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Terra to Sell Lycos to S. Korean Media Group

22y Kevin Newcomb

Terra to Sell Lycos to S. Korean Media Group

Spanish media giant Terra Networks has sold its U.S.-based Lycos portal business for $105 million to Daum Communication Corp. Read More...

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WebTrends Adds Product Upgrade, Partnership
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WebTrends Adds Product Upgrade, Partnership

22y Robyn Greenspan

WebTrends Adds Product Upgrade, Partnership

The Web analytics application aims to become a total search engineoptimization solution. Read More...

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Topix.net Gets Redesign
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Topix.net Gets Redesign

22y Pamela Parker

Topix.net Gets Redesign

The news aggregator's changes follow MSN's U.S. beta launch of Newsbot. Read More...

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Execs & Accounts for August 2, 2004
Media

Execs & Accounts for August 2, 2004

22y Zachary Rodgers

Execs & Accounts for August 2, 2004

AKQA hires a managing director for its San Francisco operation; Tacoda names a director of East Coast publisher sales; LPI Media to use CheckM8's ad s...

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Bits and Bytes for August 2, 2004
Media

Bits and Bytes for August 2, 2004

22y Pamela Parker

Bits and Bytes for August 2, 2004

Viacom's sweetened deal is accepted; AOL completes its Advertising.com buy; and the DMA takes on e-mail authentication. Read More...

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Interactive Marketing Firms Report Earnings
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Interactive Marketing Firms Report Earnings

22y Kevin Newcomb

Interactive Marketing Firms Report Earnings

Ask Jeeves, FindWhat.com, MarketWatch.com and LookSmart all opened their kimonos to investors this week. Read More...

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Orchestrating New Search With MSN
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Orchestrating New Search With MSN

22y Erin Joyce

Orchestrating New Search With MSN

From the development labs at Microsoft comes a preview of more search more quickly, and more sophisticated ads with more relevance. Read More...

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Study: New Brand, Upper Hand
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Study: New Brand, Upper Hand

22y Zachary Rodgers

Study: New Brand, Upper Hand

Just-launched products have a leg up on existing ones when it comes to online brand advertising. Read More...

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Execs & Accounts for July 30, 2004
Media

Execs & Accounts for July 30, 2004

22y Zachary Rodgers

Execs & Accounts for July 30, 2004

PointRoll snatches up Eyeblaster's director of Western region business development; twenty-two sign up to use DoubleClick's ChannelView product; 72and...

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Lycos to Change Hands?
Media

Lycos to Change Hands?

22y Kevin Newcomb

Lycos to Change Hands?

Spanish ISP Terra Lycos reportedly is set to sell its U.S.-based Lycos portal business for $100 million to Korean ISP Daum Communication Corp. Read Mo...

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Claria CPO: Web Sites, You're Next
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Claria CPO: Web Sites, You're Next

22y Pamela Parker

Claria CPO: Web Sites, You're Next

Legislators and regulators have a watchful eye on Internet privacy, says D. Reed Freeman, speaking at the Jupiter/ClickZ Advertising Forum. Read More...

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DoubleClick Recovers From Web Attack
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DoubleClick Recovers From Web Attack

22y Robyn Greenspan

DoubleClick Recovers From Web Attack

DoubleClick is back online after suffering an attack on its servers. Read More...

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AOL Sees Ad Growth
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AOL Sees Ad Growth

22y Kevin Newcomb

AOL Sees Ad Growth

Ad revenues grew for the first time since 2001, led by paid search. Read More...

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Chrysler Reports Big Brand Lift on Advergames
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Chrysler Reports Big Brand Lift on Advergames

22y Zachary Rodgers

Chrysler Reports Big Brand Lift on Advergames

VP of Marketing Jeff Bell shares brand lift metrics for a recent online game, and outlines Chrysler's evolving online strategy. Read More...

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PointRoll Delivers Video
Media

PointRoll Delivers Video

22y Zachary Rodgers

PointRoll Delivers Video

The rich media player rolls out video capability in its ad formats, and makes incursions into Hollywood. Read More...

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Overture Launches Search Optimization Tool
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Overture Launches Search Optimization Tool

22y Pamela Parker

Overture Launches Search Optimization Tool

Software builds on the company's Marketing Console. Read More...

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MSN Launches Newsbot in U.S.
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MSN Launches Newsbot in U.S.

22y Pamela Parker

MSN Launches Newsbot in U.S.

After extensive international testing, the personalized news service debuts on the technology company's home turf. Read More...

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Execs & Accounts for July 26, 2004
Media

Execs & Accounts for July 26, 2004

22y Zachary Rodgers

Execs & Accounts for July 26, 2004

IMN hires a CEO; Forbes.com names a regional sales manager; Discovery Channel creates video spot using Unicast format. Read More...

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aQuantive Expands Into Europe
Media

aQuantive Expands Into Europe

22y Kevin Newcomb

aQuantive Expands Into Europe

Acquiring the European reseller of its Atlas DMT technology strengthens aQuantive's international presence. Read More...

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DoubleClick: Online Ads Convert Over Time
Media

DoubleClick: Online Ads Convert Over Time

22y Robyn Greenspan

DoubleClick: Online Ads Convert Over Time

A pair of reports from the ad-serving firm illustrate how onlineadvertising contributes to overall brand recognition. Read More...

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