IAR Bits and Bytes for Friday
Media

IAR Bits and Bytes for Friday

26y Christopher Saunders

IAR Bits and Bytes for Friday

Covad's new campaign; ePrize and Contest.com team; Fox rolls out "Dark Angel" Superstitials Read More...

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E-mail Marketing Companies Announce Industry Coalition
Media

E-mail Marketing Companies Announce Industry Coalition

26y Christopher Saunders

E-mail Marketing Companies Announce Industry Coali...

A new industry self-policing group intends to promote FTC e-mail marketing standards. Read More...

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Jabs Traded, Slugfest Ends: Harris Discontinues Fight Against MAPS
Media

Jabs Traded, Slugfest Ends: Harris Discontinues Fight Against MAPS

26y Ryan Naraine

Jabs Traded, Slugfest Ends: Harris Discontinues Fi...

After weeks of sparring, Harris and MAPS stand down. Read More...

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AdForce Announces Wireless Technology, Networking Pacts
Media

AdForce Announces Wireless Technology, Networking Pacts

26y Christopher Saunders

AdForce Announces Wireless Technology, Networking ...

Mediaplex and Alcatel join the ad serving company in continuing its EveryWhere wireless initiative. Read More...

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MP3.com Announces Partnership with Adergy
Media

MP3.com Announces Partnership with Adergy

26y Christopher Saunders

MP3.com Announces Partnership with Adergy

The pact will put the embattled online music site's messaging in grocery and retail stores. Read More...

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How Will B2B Marketplaces Be Regulated?
Media

How Will B2B Marketplaces Be Regulated?

26y Dana Blankenhorn

How Will B2B Marketplaces Be Regulated?

Our friends in the B2B space got what they called an "all clear" the other day. But this may be premature. In other words, watch your step. What the F...

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Netcentives Licenses Platform for Latin American Loyalty Network
Media

Netcentives Licenses Platform for Latin American Loyalty Network

26y Christopher Saunders

Netcentives Licenses Platform for Latin American L...

The company licenses its platform as the Latin American promotional marketing space begins to heat up. Read More...

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IAR Bits and Bytes for Wednesday
Media

IAR Bits and Bytes for Wednesday

26y Team ClickZ

IAR Bits and Bytes for Wednesday

AdForce, 1stUp Team; I-Network Expands; Salon.com Offers Rich Media E-mail Ads Read More...

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Rapp Collins Acquires E-mail Marketer Innovyx
Media

Rapp Collins Acquires E-mail Marketer Innovyx

26y Christopher Saunders

Rapp Collins Acquires E-mail Marketer Innovyx

The interactive agency broadens its direct e-mail offerings, continuing an industry trend. Read More...

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L90 Partners with iLanguage, TargitMail
Media

L90 Partners with iLanguage, TargitMail

26y Christopher Saunders

L90 Partners with iLanguage, TargitMail

The ad network adds a translation product, opt-in e-mail profiles to its client offerings. Read More...

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Intent and the Web
Media

Intent and the Web

26y Dana Blankenhorn

Intent and the Web

As a journalist, Dana has sworn, like Thomas Jefferson, "eternal hostility against every form of tyranny over the mind of man." The time has long sinc...

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NetCreations Names New CFO, Lowers Q3 Expectations
Media

NetCreations Names New CFO, Lowers Q3 Expectations

26y Ryan Naraine

NetCreations Names New CFO, Lowers Q3 Expectations

Drooping online marketing spending hurts NetCreations. Read More...

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MasterCard Launches Multi-Year Branding Deal With MyPoints.com
Media

MasterCard Launches Multi-Year Branding Deal With MyPoints.com

26y Christopher Saunders

MasterCard Launches Multi-Year Branding Deal With ...

MasterCard becomes the loyalty program's preferred payment method and receives marketing access to members. Read More...

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Define Bad Guy
Media

Define Bad Guy

26y Dana Blankenhorn

Define Bad Guy

Online consumers: Beware. Small-business entrepreneurs are using loopholes in present privacy laws to build their markets. According to some, they wil...

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About to Provide Paid-Placements Links on Ask Jeeves
Media

About to Provide Paid-Placements Links on Ask Jeeves

26y Christopher Saunders

About to Provide Paid-Placements Links on Ask Jeev...

The content network's new pay-for-placement model gains a spot on a well-known search engine. Read More...

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Women.com, Lifetime Team in Promotional/Ad Deals
Media

Women.com, Lifetime Team in Promotional/Ad Deals

26y Christopher Saunders

Women.com, Lifetime Team in Promotional/Ad Deals

The two companies hope to leverage their sizeable audiences to drive traffic to one another's properties. Read More...

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Internet.com Acquires ClickZ Network
Media

Internet.com Acquires ClickZ Network

26y Pamela Parker

Internet.com Acquires ClickZ Network

The internet industy portal makes its biggest acquisition yet. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

26y Team ClickZ

IAR Bits and Bytes

Family-targeted advertising is on the rise, and 24/7 Media wins Earthnoise's business. Read More...

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Engage Solidifies Relationship with Unicast
Media

Engage Solidifies Relationship with Unicast

26y Christopher Saunders

Engage Solidifies Relationship with Unicast

The two companies cemented and expanded a long-time, de facto association. Read More...

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Fear Replaces Greed
Media

Fear Replaces Greed

26y Dana Blankenhorn

Fear Replaces Greed

Is it possible Bush and Gore are talking about the wrong thing? Both presidential candidates are arguing over what to do with government surpluses. Bu...

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iWon.com to Go In-House
Media

iWon.com to Go In-House

26y Christopher Saunders

iWon.com to Go In-House

The sweepstakes-premised portal released details of its waning relationship with DoubleClick. Read More...

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Brazil Snubs AOL, Again
Media

Brazil Snubs AOL, Again

26y Kate Kaye

Brazil Snubs AOL, Again

America Online is denied bragging rights in Brazil. Read More

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Real Media Unveils Vertical Network, Publisher Ad-Buy Discounts
Media

Real Media Unveils Vertical Network, Publisher Ad-Buy Discounts

26y Christopher Saunders

Real Media Unveils Vertical Network, Publisher Ad-...

The company aims new offerings at attracting publishers. Read More...

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Now Let Him Enforce It
Media

Now Let Him Enforce It

26y Dana Blankenhorn

Now Let Him Enforce It

U.S. District Judge Jed S. Rakoff ruled in the 1998 Digital Millennium Copyright Act that any technology undermining copyright, any system that allows...

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Financial Services Company Signs Ad, Marketing Agreement with AOL
Media

Financial Services Company Signs Ad, Marketing Agreement with AOL

26y Christopher Saunders

Financial Services Company Signs Ad, Marketing Agr...

The $85 billion National City Corp. will promote its online products through a location-targeted banner ad campaign. Read More...

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Microsoft, Harris Interactive Reach Anti-Spam Settlement
Media

Microsoft, Harris Interactive Reach Anti-Spam Settlement

26y Rob Graham

Microsoft, Harris Interactive Reach Anti-Spam Sett...

The market research firm will be able to access millions of Hotmail addresses. Read More...

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L90 Broadens Ad Campaign
Media

L90 Broadens Ad Campaign

26y Christopher Saunders

L90 Broadens Ad Campaign

The ad server expands its advertising campaign with a variation on its current "blue rubber duck" theme. Read More...

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