Mediaplex wins a big-name client. Read More
View articleTime Warner president Richard Parsons put down the marker at Jupiter's Online Music Forum. Yet, Parsons doesn't understand the basic change the Intern...
View articleDoubleClick makes personnel shifts at the top. Read More...
View articleUsing barcodes, scanners, networks, and new warehouse designs, e-logistics moves more stuff from factory to customer cheaper and faster than ever befo...
View articleFive firms team to develop a system that will allow the serving ofadvertisements based on a wireless device's location. Read More...
View articleInternet users keen on viewing ads get a new way to be rewarded. Read More...
View articleAdForce snares another ad serving client, in the emerging interactivetelevision field. Read More...
View articleCars.com aims to raise its profile with a portal deal on AltaVista. Read More...
View articleA weather site links ad serving to continuously-updated content. Read More...
View articleOne of the dirty little secrets of this business is that most web advertising isn't compelling. Although banner ads are used extensively on the web, t...
View articleInternet-enabled advertising moves to the point of sale. Read More...
View articleThe New York Times' Internet unit seeks to raise the profile of itscommunity site. Read More...
View articleEngage offers its customers technology to serve ads on everythingfrom PDAs to gas pumps. Read More...
View articleIn 1994, Halsey Minor told Dana that he saw a day when C|Net (or sites like it) could entirely replace the computer press, then the richest niche in a...
View articleEngage, Inc. heralded a Microsoft announcement yesterday thatEngage's new TrustLabels specification would be considered for inclusion inInternet Explo...
View articleIn an effort to beef up its online advertising offerings, directmarketing giant Grey Direct inked a deal Friday with e-mail marketer,ClickAction. Read...
View articleRealTIME Media and e-Dialog struck a partnership deal which will expand bothcompany's Internet marketing offerings. Read More...
View articleIn a move to capture the Generation Y audience, Generation Y marketerAlloy Online purchased CCS Inc., also a Gen Y-focused marketer. Read More...
View articleA new rich media ad format, dubbed the "transitional" ad, is nowappearing on two UK-based Web sites. Read More...
View articleVenture capitalists are eternal optimists, God love 'em. Rather than spend time moaning over the e-tailers they're closing, they're looking instead fo...
View articleISP NetZero Inc. partnered with e-centives Inc. and will beginproviding its users with personalized e-centive offers. Read More...
View articleIn an attempt to spark small business advertising on the Internet,SmartAge.com's 1.3 million small business affiliates will now have access toDoubleCl...
View articleThe Hollywood duo who created Thirsty.com hope L90 can drive teensto their youth-oriented site. Read More...
View articleIn partnering with CheetahMail, Mail.com can now offer e-mail listmanagement and hosting services to its clients. Read More...
View articleAfter months of explosive growth, interactive marketing company 24/7says it's time to reorganize. Read More...
View articleInternet brands such as America Online, Yahoo! and Amazon.com are among thefastest growing brand names in the world, according to the World's MostValu...
View articleThe popping of the Internet bubble, and the "poor, pitiful me" stories (with laugh tracks) that followed, have managed in three months to become clich...
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