After lightning-fast review process, winning agency aims to show a more relevant AOL. Read More...
View articleAs video networks and sites add behavioral to the mix, and outside forces seek to regulate its use, the value to advertisers of in-stream behavioral t...
View articleNew look is sleeker and more modern, with a renewed emphasis on community. Read More...
View articleTwo in three marketers say they allocate less than 10 cents of every marketing dollar to test promotions and other online media. Read More...
View articleThe online mens clothing retailer takes a skillful approach to engaging -- and sometimes apologizing to -- its loyal customers, without the help of an...
View articleAOL hires author of Yahoo's "peanut butter manifesto"; Centro nabs Bryce Emo. Read More...
View articleWendy's signed on as the exclusive sponsor of ESPN's suite of football related content. Read More...
View articlePointRoll signs new publisher partners; Nadel extends leadership to Publicis Modem in CA; TMP names Stewart president. Read More...
View articleA new study from Q Interactive shows that 75 percent of women are more active at social media sites now than a year ago, but it doesn't necessarily in...
View articleTo bolster branding initiatives for its clients, MRM Worldwide has entered into a strategic partnership with animator community and competition site, ...
View articleDavid Fischer will take a sabbatical while Google President, Global Sales Operations Nikesh Arora will take his place temporarily. Read More...
View articleSocial media sites are gaining steam fast with about everyone but big-brand advertisers, according to June data from comScore. Read More...
View articleGSI acquires parts of pepperjam; JHG partners with JVC Mobile; Tribeca grabs Rainbow's Green Read More...
View articleGoogle continued to outpace its rivals, while Latin America exhibited the most searches per person. Read More...
View articleAs I note today in my piece about Clear Channel's growing integrated media division , the firm has moved far beyond terrestrial radio only Read More...
View articlePrivacy groups today called for the FTC to create a behavior tracking registry like the do-not-call list, suggesting data used for ad targeting withou...
View articleWhen it comes to advertiser offerings, the radio station network is dedicating significant resources to branching out its integrated media department ...
View articleAmazon, Blockbuster, Facebook, and Due Maternity are among brands set to launch the widgets in the next two or three weeks Read More...
View articleMy husband and I eloped and didn't tell anyone before we did it, so I guess I'm naturally skeptical of people who want to make spectacles of their mar...
View articleThe partnership expands the relationship between Google's TV ad service and the do-it-yourself online video ad firm. Read More...
View articlePolitical ad net Resonate adds ex-WPNI Exec Correa; MediaMath boosts staff; Rubicon steals Google exec to head new Sydney office. Read More...
View articleWhile boycotters of the natural grocery store are taking an integrated social media approach to drive support, the company itself has done little onli...
View articleThe Email Experience Council reports that AOL is ending its e-mail report card program -- a tool used by e-mail marketing managers. "This kind of serv...
View articleThe firm yesterday said it will allow networks to bid via auction to have their display ads appear on AdSense partner sites, like an exchange. Read Mo...
View articleTravel Ad Network CEO steps aside as COO steps up; InterClick and Undertone recruit executives. Read More...
View articleIn a news release announcing the appointment of two executives, InterClick described itself as "the leader in data and inventory transparency." Huh? T...
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