WPP Says Digital Now Accounts for 25 Percent of Income
Media

WPP Says Digital Now Accounts for 25 Percent of Income

17y Jack Marshall

WPP Says Digital Now Accounts for 25 Percent of In...

Ad giant WPP, which owns agencies such as Mindshare, MediaCom, and Wunderman, has announced that, despite falling revenues, its digital business appea...

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Victims in Halloween II Campaign Are Web's Most Annoying Ads
Media

Victims in Halloween II Campaign Are Web's Most Annoying Ads

17y ClickZ News Staff

Victims in Halloween II Campaign Are Web's Most An...

When the actor who plays horror icon Michael Myers couldn't make it, digital ad shop Heavenspot's sales director starred in ads for Halloween II. Read...

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Execs & Accounts: Campfire, PubMatic, AudienceScience
Media

Execs & Accounts: Campfire, PubMatic, AudienceScience

17y ClickZ News Staff

Execs & Accounts: Campfire, PubMatic, Audience...

Campfire acquires social marketing agency; PubMatic steals exec from DoubleClick; AudienceScience names West Coast sales manager. Read More...

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Top 10 Search Terms by Category, July 2009
Media

Top 10 Search Terms by Category, July 2009

17y Jack Marshall

Top 10 Search Terms by Category, July 2009

July's top 10 search terms by search volume from Hitwise Read More...

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Microsoft Says Ditch TV and Go In-Game
Media

Microsoft Says Ditch TV and Go In-Game

17y Kate Kaye

Microsoft Says Ditch TV and Go In-Game

Microsoft's proposition to advertisers looking to reach 18-34 year old guys? Ditch TV and go in-game Read More...

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About.com Advances Guide Insight-Based Ad Strategy with Hard Numbers
Media

About.com Advances Guide Insight-Based Ad Strategy with Hard Numbers

17y Kate Kaye

About.com Advances Guide Insight-Based Ad Strategy...

Revealing data related to healthcare ads today, About.com is complementing insights from its editorial guides with hard numbers in the hopes of wooing...

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SFGate and HuffPost Aim for Social Media Monetization
Media

SFGate and HuffPost Aim for Social Media Monetization

17y Christopher Heine

SFGate and HuffPost Aim for Social Media Monetizat...

The sites are counting on Facebook and Twitter to help drive monetization through increased traffic and user engagement. Read More...

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Execs & Accounts: PointRoll, Yahoo, Organic, Specific Media
Media

Execs & Accounts: PointRoll, Yahoo, Organic, Specific Media

17y ClickZ News Staff

Execs & Accounts: PointRoll, Yahoo, Organic, S...

PointRoll joins Yahoo's Smart Ads; Organic names exec to head engagement management; Specific Media promotes two. Read More...

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Schematic Creates Unit to Handle Touchscreen Projects
Media

Schematic Creates Unit to Handle Touchscreen Projects

17y Zachary Rodgers

Schematic Creates Unit to Handle Touchscreen Proje...

The agency will build touch-sensitive screens for brands and institutions. Read More...

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Brands Boost Sales with Twitter Campaigns
Media

Brands Boost Sales with Twitter Campaigns

17y Jack Marshall

Brands Boost Sales with Twitter Campaigns

Dell and Web site builder Moonfruit have seen a measurable uptick in sales from their use of Twitter. Read More...

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Execs & Accounts: Catalst:SF, Visionaire Group, Datran Media
Media

Execs & Accounts: Catalst:SF, Visionaire Group, Datran Media

17y Zachary Rodgers

Execs & Accounts: Catalst:SF, Visionaire Group, Da...

Catalst:SF adds partner; Datran Media hires Dennis Syracuse; Visionaire Group launches official Bruce Lee site. Read More...

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'Augmented' Treatment for Wal-Mart Furniture Line
Media

'Augmented' Treatment for Wal-Mart Furniture Line

17y Ken Liebeskind

'Augmented' Treatment for Wal-Mart Furniture Line

Becomes latest brand to create 3D product demos with help of user Web cams. Read More...

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Microsoft Adds Frequency Caps for Verizon Mobile Ads
Media

Microsoft Adds Frequency Caps for Verizon Mobile Ads

17y Christopher Heine

Microsoft Adds Frequency Caps for Verizon Mobile A...

New ad buying options for deal begun earlier this year. Read More...

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New Ad System from Baidu Offers More Disclosure
Media

New Ad System from Baidu Offers More Disclosure

17y Zachary Rodgers

New Ad System from Baidu Offers More Disclosure

Stories recommended by ClickZ's editors: Baidu Touts New Advertising Program New system, rolled out in April, differentiates paid listings from organi...

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Hurley Planning Video Support for His F1 Team
Media

Hurley Planning Video Support for His F1 Team

17y Zachary Rodgers

Hurley Planning Video Support for His F1 Team

In his latest incarnation as a benefactor to the new Forumula One U.S Read More...

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MySpace Names Wenda Millard to Oversee Sales, Retains Media Link
Media

MySpace Names Wenda Millard to Oversee Sales, Retains Media Link

17y Zachary Rodgers

MySpace Names Wenda Millard to Oversee Sales, Reta...

Millard will remain prez of Media Link; move seen internally as a "clear message to Madison Avenue." Read More...

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Dynamic Logic Says Bigger Can Be Better After All
Media

Dynamic Logic Says Bigger Can Be Better After All

17y John Gaffney

Dynamic Logic Says Bigger Can Be Better After All

News reports have focused on a study's disappointing results for large ad units, but size isn't really the point. Read More...

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Break.com Creates Mini-Doc Series for Levi's
Media

Break.com Creates Mini-Doc Series for Levi's

17y Douglas Quenqua

Break.com Creates Mini-Doc Series for Levi's

Videos about quirky Americana are part of Levi's Go Forth campaign. Read More...

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Execs & Accounts: Barker/DZP, LBi, Current Media
Media

Execs & Accounts: Barker/DZP, LBi, Current Media

17y rumo

Execs & Accounts: Barker/DZP, LBi, Current Media

Paul Sewards joins Barker/DZP as MD; LBi names U.S. managing director; Current Media names Ripley EVP of ad sales. Read More...

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AOL Slaps Advertise.com With Trademark Suit
Media

AOL Slaps Advertise.com With Trademark Suit

17y Zachary Rodgers

AOL Slaps Advertise.com With Trademark Suit

A few stories ClickZ's editors are reading: AOL Sues Advertise.com for Trademark Infringement Domain is called "confusingly similar" to Advertising.co...

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YouTube Strikes Premium Video Pact with Time Warner
Media

YouTube Strikes Premium Video Pact with Time Warner

17y Zachary Rodgers

YouTube Strikes Premium Video Pact with Time Warne...

Site cedes some control over the player and advertising experience to host TV and movie clips from Warner Bros. and Turner Broadcasting. Read More...

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EBay Affiliate Program Starts Paying for Clicks
Media

EBay Affiliate Program Starts Paying for Clicks

17y Zachary Rodgers

EBay Affiliate Program Starts Paying for Clicks

Change to one of Web's top affiliate programs could pave wave for others to do the same. Read More...

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Back to School: Retailers Heavy-Up on Search, Social and Video Efforts
Media

Back to School: Retailers Heavy-Up on Search, Social and Video Efforts

17y Lisa Lacy

Back to School: Retailers Heavy-Up on Search, Soci...

Teens and moms are spending less this year. A look at how JCPenney, Sears, and the rest are trying to engage them. Read More...

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Adify Reports Rising CPMs in Some Categories
Media

Adify Reports Rising CPMs in Some Categories

17y John Gaffney

Adify Reports Rising CPMs in Some Categories

Median CPMs remained flat, but real estate and news/entertainment verticals have seen price increases. Read More...

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Online Display Drives as Many CPG Sales as TV
Media

Online Display Drives as Many CPG Sales as TV

17y Jack Marshall

Online Display Drives as Many CPG Sales as TV

A comScore study found that online display ads boosted supermarket sales of the advertised goods a bit more than television ads have on average. Read ...

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Goodmail Takes Out Full Page Print Ad in WSJ
Media

Goodmail Takes Out Full Page Print Ad in WSJ

17y Kate Kaye

Goodmail Takes Out Full Page Print Ad in WSJ

Like many people, when I see a full page ad in a big national paper, I tend to take notice Read More...

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Bing Rises Again, Says ComScore
Media

Bing Rises Again, Says ComScore

17y Zachary Rodgers

Bing Rises Again, Says ComScore

A few stories ClickZ editors are reading: Bing Rises Again For the second month, Microsoft's search engine gained share -- this time at Google's as we...

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