Advertising firm Hiwire Inc. on Tuesdaylaunched a beta test of its ad insertion network for streaming media, asystem which allows for the targeting of...
View articleLeaders from the Group of Eight nations are meeting in Paris with Internet security experts to draft an action plan for fighting computer crime. The k...
View articleConsumers who view an ad, but do not click-through, are more likely to buyor register at the advertiser's site, than those who do click, according to ...
View articleAre portal deals dead? You might think so, to read the descriptions of these popular marketingagreements in trade and financial publications in recent...
View articleAd-supported free ISP NetZero Inc., onMonday revealed its plans for that idle time when users are connecting tothe Internet -- 30-second video commerc...
View articleThe online arm of the office supplies retailer, Staples.com, on Monday kicked off amarketing push that plays up the future of buying office supplies o...
View articleDana is thinking that being from outside Silicon Valley is a prerequisite for coming up with something new in Internet marketing. Bay Area start-ups a...
View articleCMGI's Engage Inc. jumped into thebusiness-to-business advertising space on Monday, unveiling its new B2B adnetwork -- Engage Business Media. Read Mor...
View articleeTour.com, a company that takes visitorson guided "tours" of the Web, is tapping eMachines Inc. to drive traffic to itssite, in a deal that would put ...
View articleDana takes you onto the @d:Tech show floor, a Comdex-like expanse of carpet (covering two ballrooms) filled (mostly) not with booths but with what the...
View articleArt Scott got involved in adXML to solve a problem that was stealing his profits and is probably stealing yours. You do business by fax, right? Perhap...
View articleAfter Foote, Cone & BeldingWorldwide (FCB) resigned the handheld computer company in the wake ofits win of giant Compaq Computer Corp.,Palm Inc. has c...
View articleIn a move at once bold and curious, Silicon Alley Internet advertising andmarketing shop Phase2Media Inc.,has registered with the Securities andExchan...
View articleIn the latest alliance between an online player and a "clicks and bricks"e-tailer, America Online Inc. and Office Depot onThursday inked a five-year, ...
View articleIn an effort to bolster its position against Sony's Playstation andNintendo's N64, Sega Thursday unveiledplans to spend $135 million this year to mark...
View articleDo you really have to live in Silicon Valley to be a player in the Internet economy? Many people think so. The big VCs line Sand Hill Road. San Franci...
View articleE-commerce sites aren't usually the ones benefiting financially fromco-marketing agreements, but when you're VarsityBooks.com and have access tothe mu...
View articleA new survey of traditional advertisers finds the percentage of companiesventuringonline increased only three percent from a year ago, and thebiggest ...
View articleConsumer review site Epinions.com this week partnered with restaurant reservation firm OpenTable.com to create a co-brandedsite that marries their spe...
View articleInternet access and portal player Excite@Home Wednesday inked athree-year on- and off-line cross-marketing alliance with Infiniti that puts CD-ROMs fo...
View articleWhat an opportunity! The FTC just put out some fairly detailed guidelines for complying with the new Children's Online Privacy Protection Act. Those w...
View articleMedia Metrix, which issues thewidely-quoted Internet audience measurement statistics, this week expandedthe number of industries it measures to 27 and...
View articleIn a deal that would pair Priceline.com's "name-your price" service with ADVO Inc.'s vast client list, the onlinefirm's retail arm, WebHouse Club, has...
View articleAs part of its effort to win US Hispanic users, StarMedia Networks, a network ofSpanish- and Portuguese-language Web sites, on Tuesday committed toexc...
View articleTaking the wraps off its new specification for digitally exchanginginformation on ad placements, industry group adXML.org Tuesday proposed releasingve...
View articleACTV Inc.'s SpotOn interactive televisionad system took two steps forward Tuesday, as ad agency GSD&M and Nielsen Media Research signed on asstrategic...
View articleDana never got the "Love Bug," the email worm that made front-page headlines all over the world last week. The likely reason he didn't get this bad lo...
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