Soft drink giant Coca-Cola Co. onWednesday took its first major step into the world of Internet marketing,forging an alliance with America OnlineInc. ...
View articleWhen Lumeria Inc. was founded in early 1998, the Berkeley-based company undoubtedly had many advertising executives seeing red. Read More...
View articleIn a deal that brings AdForce Inc.into the world of interactive television, the CMGI-owned firm on Wednesday agreed tomanage and serve advertisements ...
View articleE-marketer CoolSavings.com Inc.took to the wireless world to market itself on Tuesday, launching anadvertising campaign on the Metrocall wireless serv...
View articleIn a bid to lure the business lunch crowd to its stable of partnerrestaurants, online reservations site OpenTable.com on Tuesday partnered withemploye...
View articleOuter space news and information site Space.com on Tuesday launched its firsttelevision advertising campaign -- which positions the site as a place to...
View articleIf you're interested in building a loyalty program, there are basically three ways to go. You can use established loyalty programs like S&H Green Stam...
View articleTelecom player TALK.com has apparentlydecided its marketing relationship with America Online Inc. is bringing in enough newcustomers, because on Tuesd...
View articleSwiss-based Young &Rubicam Business Communications Tuesday launched Eurostatus 2000, an ongoing,online business survey that examines cultural diversit...
View articleAd services firm DoubleClick Inc.on Tuesday picked up the exclusive responsibility of selling ads andsponsorships on three Time Warner Inc.properties ...
View articleAlthough only one of five ad agencies that buy online advertisements onbehalf of their clients have purchased Webcast, or streaming media,advertisemen...
View articleYou've got a decent online classifieds business, with cheap and searchablehelp wanted ads, personals, apartments, etc. Read More...
View articleAs the Internet is now designed, identity is generally optional. But it doesn't have to stay that way in future versions of the protocol, and the Inte...
View articleRealNetworks Inc., which provides online service for the delivery and receipt of music and video on the Web, and Liquid Audio Inc., a provider of serv...
View articleInternet advertising firm 24/7 Mediaon Monday launched its 24/7 Mail e-mail marketing services in Canada,hoping to become a major player in the market...
View articleIn a broad deal that would distribute Homestore.com's residential relocationcontent and services across key America OnlineInc. properties, the two com...
View articleHomeProject.com Monday announced a deal with ChaptersOnline to sell a broad selection of leisure, entertainment, home, andgarden products from the Hom...
View articleThe online subsidiary of electronics retailer Best Buy Co. Inc., BestBuy.com, on Monday hired DDB Worldwide as its advertising agency andAvenue A as m...
View articleIn an effort to win customers in smaller metropolitan areas and in ruralcommunities, ISP OneMain.com on Mondaylaunched an advertising campaign portray...
View articleEl Sitio Inc., a Hispanic-oriented network that operates the El Sitio and OSite Web properties, this week tapped J.Walter Thompson to handling brandin...
View articleDana covered the PC revolution in the '80s, and sometimes the similarities with today's Internet evolution are eerie. It took five years for PC compan...
View articleIf you're counting on "points" or other rewards to keep customers comingback to your Web site, think again. A recent survey from Jupiter Communication...
View articleAmid an uncertain stock market environment, advertising technology andmedia buying firm Mediaplex Inc. onThursday postponed plans for a follow-on stoc...
View articleIn a deal that will add content for baby boomers to America Online's properties, the company onThursday expanded its alliance with content firm Third ...
View articleIf you think you're lately being lured to faraway destinations by bannerads for a wide variety of travel companies, you're not imagining things;more a...
View articleFollowing the lead of DoubleClick, CMGI's EngageTechnologies on Thursday created two new privacy-related positions inthe company -- group director of ...
View articleBertelsmann AG's music andentertainment division, BMGEntertainment, on Thursday struck an exclusive deal with onlinegreeting card provider EgreetingsN...
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