In an effort to beef up its online talent listings, advertising andmarketing portal BrandEra.com Inc.this week bought the Black BookMarketing Group, a...
View articleIn perhaps its first year as a true medium of the masses, Internetadvertising expenditures climbed to $4.62 billion, growing 141 percent overthe $1.92...
View articleRegardless of the reason, the money vaults have shut for now. Whether you're a consumer play, a business play, or a Linux play, if you're not the prov...
View articleInternet telephony provider HearMethis week took the wraps off a national campaign aimed to capture the ears,and the attention, of Web developers and ...
View articleIn an effort to expand beyond the auction model and beyond remnant onlineand outdoor advertising avails, AdAuction.com, the first online mediamarketpl...
View articleThe Internet Advertising Bureau (IAB), anindustry organization, this week formed a task force aimed at establishingstandards and areas of opportunity ...
View articleA lot of Chicken Littles in this space are wondering if the sky is falling. Well, it's not. Do you know that the Nasdaq never passed 3,000 until last ...
View articleJust weeks after announcing its new distribution model for the ASP market, ASP enabler and eServices provider Agiliti Inc. added three new sales partn...
View articleIn an effort to offer clients the ability to conduct city-specificcampaigns in international markets, ad services firm DoubleClick Inc. on Tuesday lau...
View articleSoftware developer Corel Corp. onTuesday tapped ads-in-software player Conducent to help it create anadvertising-supported version of the Word Perfect...
View articleLong under the microscope for its privacy practices, DoubleClick took another step towardreforming its image by extending its privacy awareness campai...
View articleOnline ad firm DoubleClick Inc., alate entrant to the e-mail marketing space, sought to bolster its positionin that space Monday by striking an allian...
View articleIn a deal that would create the largest online loyalty marketer, MyPoints.com Inc. on Mondayacquired rival Cybergold Inc. in astock exchange deal wort...
View articleOnline jobs sites Headhunter.netInc. made CareerMosaic anoffer, and on Monday the OmnicomGroup subsidiary took the position in a $109 million merger t...
View articleWe've all heard of "irrational exuberance," but there's also such a thing as irrational pessimism. There will be a shakeout, and a lot of good compani...
View articleBefore the web was spun, campaign management was a seat-of-the-pants affair. Reports came from the traffic department, and analysis took time. Then th...
View articleIn an effort to extend the reach of its domain name registration services,register.com Friday inked a pact with Ask Jeeves, which lets users ofthe sea...
View articleBroadband Internet provider Cypress Communications Fridaylaunched a print advertising campaign aimed at reaching small- and medium-sized businesses. R...
View articleFirst it was apples and oranges, now it's bananas; search engine Ask Jeeves on Thursday struck a deal with DOLE Fresh Fruit Co. to stick its logo and ...
View articleStart-up MediaInternet.comlaunched on Thursday, joining the ranks of those hoping to capitalize onthe online media buying business. Read More...
View articleAsian portal Chinadotcom on Thursdayfurther solidified its ties to the United States, as its Web Connection subsidiary acquired amajority stake in US-...
View articleNielsen//NetRatings and Spectra, both divisions of Dutchinformation giant VNU, on Thursday agreedto merge their consumer data in an effort to help tra...
View articleCMGI's AltaVista portal and retailer Musicland StoresCorp. Thursday struck a co-marketing deal that leveragesAltaVista's online brand equity and Music...
View articleCMGion is building an "infostructure" around CMG's NaviSite hosting, Novell's NDS and Directory Enabled Net Infrastructure Model, and Sun's servers th...
View article@Home on Wednesday kicked off a newnational campaign, designed by D4Creative Group, in an effort to capture new customers for itshigh-speed cable Inte...
View articleOnline grocery and prepared food delivery firm Pink Dot this week picked BBDO West as advertising agency of recordfor an estimated $10 million account...
View articleDana had a column rejected last weekend. The editor said it was "Marketing 101, maybe the first six weeks." That may be true, but the fact remains tha...
View article