America Online Inc.'s Digital City subsidiary must carry ads from HotJobs.com whether it likes it or not, since a Virginia judge granted a preliminary...
View articleEver since the web was spun, in the mid-1990s, analysts have been shocked - SHOCKED! - at the continuing presence of what they derisively call "mom-an...
View articleWeb advertising firm DoubleClickWednesday introduced a new category in its business network, whichaggregates search sites and allows advertisers to bu...
View articleAd firm 24/7 Media Thursday tookan undisclosed equity stake in Infogate, which makes a financialinformation toolbar, and became the exclusive advertis...
View articleIf you're putting together an online advertising campaign, you'd better bebuying keywords on search engines. Read More...
View articleIn an effort to make relationships with small Web sites before they getbigger, CMGI's AdForce on Thursday launched what it'scalling a Jump Start progr...
View articleConfusion and complaints over ads placed in the read-and-write area ofe-mail pages on Microsoft's WebTV led the company to pull the banner adsthe day ...
View articleOn the same day it was reported that six major movie theatre chains wereforming an online venture to sell tickets, a similar company, MovieTickets.com...
View articleIn a sign that DoubleClick isserious about improving its image in the privacy arena, the company hasbrought aboard two big names -- New York City's co...
View articleThese are the best of times and the worst of times. It's a time of wealth and a time of danger. It's a time for trial and a time for error. This is es...
View articleNBC Internet, the interactive spin-offfrom NBC, on Wednesday launched NBCi Direct, an e-list management anddatabase marketing division specializing in...
View articleIn the latest move by loyalty firms seeking to cross the online/offlinebarrier, FreeRide.com, Cybergold, and Gold Points.com have all madeagreements w...
View articleNetcentives, which builds theinfrastructure that powers online loyalty programs, took a step offlineWednesday, paying $24.8 million in cash and stock ...
View articleInternet communications company eFax.comon Wednesday said that it had signed on with ClicVU, a start-up firm whose technologylets Internet users set a...
View articleNearly nine in ten newspaper and magazine editors report having web sites, most sites share operations with their print brethren, and over half of all...
View articleProdigy Communications Corp.,one of the earliest Internet service providers, this week signed a deal for Phase2Media to be its exclusive adsales repre...
View articleJuno Online Services on Tuesday picked24/7 Media to sell ads on its free ISP service, a deal that is projected togive 24/7 Media billions of adimpress...
View articleE-mail direct marketer BigfootInteractive rounded up $20 million in its first round of outsidefinancing, from its parent company and outside investors...
View articleAmerica Online on Tuesday reachedagreement with RocketBoard.com,the maker of a modified keyboard that features a special row of 18 buttons,to assign t...
View articleMagazine publisher HachetteFilipacciMedia Monday tapped Phase2Media to sell ads in all of itsonline publications, and the advertising rep firm is sett...
View articleAd firm 24/7 Media Monday launchedits Internet ad serving system, 24/7 Connect, but dropped plans to usecombined online and offline profile data to ta...
View articleCommerceKey.com, an e-business andtechnology company, tapped Grindstone Advertising as its creative agency ofrecord and Earthquake Media asits media a...
View articleAffinia, which until now has helpedWeb sites set up virtual storefronts offering products from majore-tailers, Monday kicked off its latest effort -- ...
View articleThe failures of mainstream ad agencies to seize the Internet opportunity have become legendary, almost laughable. How will they make their play to com...
View articleDana would love to love Al Gore. George W. Bush makes him squirm. He has issues with John McCain. But every time he tries to snuggle up with the Vice ...
View articleThe giant Web services firm created from the merger of Whittman-Hart and USWEB/CKS Friday chose VSA Partners and McKinney & Silver as its agenciesof r...
View articleAd network Real Media and onlinecurrency player beenz this weekpartnered to create and serve ads that reward Web users for clicking. Read More...
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