Ever thought about checking the results of your online ad campaign whileyou're in a meeting or out at lunch? Read More...
View articleUCI Web Group, an Internet servicesholding company, this week snatched up interactive agency Third Street Interactive, continuingits roll-up strategy....
View articleE-Stamps, an online postage provider,on Tuesday said it was passing on high-priced Super Bowl advertising infavor of more, but less high-profile, ads ...
View articleOnline employment site HotJobs.com hasfiled suit against Digital Cityover the AOL property's cancellation of anad agreement after it made an exclusive...
View articleAmerica Online is buying Time Warner for $166 billion. The market is cheering. In fact, this is the dumbest merger ever. Time Warner is doing this mai...
View articleMessageMedia, which delivers andmeasures e-mail marketing campaigns, this week partnered with RadicalMail to integrate thecompany's technology into it...
View articleThe web has passed another milestone. For the first time it's possible to measure web brand loyalty as against, say, loyalty to a soft drink or type o...
View articleHome and real estate information site Homestore.com on Monday launched itsfirst advertising and branding campaign, with a high-production-values TVcom...
View articleE-Steel, a business-to-business siteserving the steel industry, has revealed its chose of Stein Rogan & Partners to craft its firstintegrated brand ca...
View articleInternet service provider EarthLinkon Monday kicked off its first national advertising effort, starting with atwo-week blitz of television, radio and ...
View articleAdvertising and marketing firm 24/7Media on Monday acquired SabelaMedia, an ad serving firm with roots in Australia, and IMAKE, which makes technology...
View articleAmerica Online, which Monday announced amerger with Time Warner, alsoforged a cross-promotion and content-sharing alliance with the Public Broadcastin...
View articleU.K. advertising agency Abbott Mead Vickers7BBDOhas successfully pitched to run a £100 million ($162 million) global marketing campaignfor LetsBuyIt.c...
View articleThe Internal Revenue Service this weekeased the tax reporting burden for companies that facilitate the exchange of products and services, like those t...
View articleUpscale publishing site Salon.com onFriday said it would sponsor the next thirteen episodes of a televisionseries hosted by travel and food author and...
View articleMost Internet start-ups to date have focused on reaching people and businesses that already use the Internet. That sounds logical, but there's a world...
View articleOnline map site MapQuest.com and eCoupons.com, a coupon site, this weekformed a strategic partnership to integrate online coupons into the mappingand ...
View articleSelfCare.com, a traditional healthproducts company that has recently migrated online, Thursday signed athree-year, $21 million deal with Women.comNetw...
View articleMeteorology site weather.com onThursday said it has launched a test campaign to determine the best mediafor getting its message out, trying everything...
View articleThe awards season has begun. Dana's going to save you folks the cost of a ticket and a tux (or a gown) and hand out some hardware. So let's not waste ...
View articleAd giant DoubleClick on Wednesdaysaid it's created a new post -- the director of US Hispanic sales forDoubleClick Las Americas and tapped Sam Pagan, t...
View articleTV home shopping channel ValueVision andNBCi, NBC's Internet spin-off, Thursdaystruck a cross-media deal worth $20 million with onlineelectronics reta...
View articleWhisperNumber.com, a financialsite that provides unofficial predictions of company earnings, on Thursdaytapped 24/7 Media to handleadvertising duties ...
View articleICQ, AmericaOnline's youth-oriented instant messaging service, and VarsityBooks.com, an online collegetextbook retailer, on Thursday trumpeted a broad...
View articleOnline bill payment service PayMyBills.com on Wednesday madestrategic moves aimed to reaching customers through their employers, inkingdeals with Hewl...
View articleOn January 1 Wal-Mart opened the latest version of its online store, and the consensus among the press and analysts was much the same: Be afraid, they...
View articleOnline postage company Stamps.com onWednesday named DraftWorldwideto be its AOR, dropping Wieden & Kennedy, which had been handling the firmsadvertisi...
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