Nexchange Launches National Holiday Sweepstakes
Media

Nexchange Launches National Holiday Sweepstakes

26y Beth Cox

Nexchange Launches National Holiday Sweepstakes

Affiliate marketing company Nexchange Corp. has launched a "Get YourPiece of the Pie Holiday Sweepstakes" -- a promotional campaign that offerspartici...

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Day Interactive Secures Outside Investments
Media

Day Interactive Secures Outside Investments

26y Beth Cox

Day Interactive Secures Outside Investments

Swiss Internet-advertising company. Day Interactive Holding AG saidthat two private-equity funds owned by UBS AG, Europe's second-largestbank, and Swi...

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Code Is Law
Media

Code Is Law

26y Dana Blankenhorn

Code Is Law

Let's face facts. The most important Christmas season in your history is now out of your hands. The software is installed, the fulfillment and procure...

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Go2 Systems Adds 300 Local Directory Sites
Media

Go2 Systems Adds 300 Local Directory Sites

26y Beth Cox

Go2 Systems Adds 300 Local Directory Sites

Go2 Systems Inc., originator of Go2, a global addressing and locatorsystem, launched 300 individual Web sites providing access to more than 11million ...

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thetoybox.com Begins Holiday Ad Campaign
Media

thetoybox.com Begins Holiday Ad Campaign

26y Beth Cox

thetoybox.com Begins Holiday Ad Campaign

Toys and toy collectibles retailer thetoybox.com launched a regionalholiday ad campaign with media outlets including WRAL-TV.com, a newsstation/Web si...

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Dot Coms Crowd Out Beer Man
Media

Dot Coms Crowd Out Beer Man

26y Dana Blankenhorn

Dot Coms Crowd Out Beer Man

If you're selling cars, cola, cereal or beer, it's getting hard to be heard above the dot com din. TV ad rates are going through the roof because dot ...

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A Fat Web Gives Thanks
Media

A Fat Web Gives Thanks

26y Dana Blankenhorn

A Fat Web Gives Thanks

This is no day to talk business. (Yes, I'd like more white meat, please.) This is a day to give thanks, and we who work on the web have more reasons t...

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The Web Is Illegal
Media

The Web Is Illegal

26y Dana Blankenhorn

The Web Is Illegal

Hyperlinks are what make the web different from other media. They came from the mind of Ted Nelson, but were first implemented and demonstrated by Tim...

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Measurement Standards Still Dog Online Ad Industry
Media

Measurement Standards Still Dog Online Ad Industry

26y Beth Cox

Measurement Standards Still Dog Online Ad Industry

Does the online advertising universe need yet another industry organizationto bring cohesion and a sense of order? Read More...

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Epidemic Marketing to Offer Incentive E-Mail
Media

Epidemic Marketing to Offer Incentive E-Mail

26y Beth Cox

Epidemic Marketing to Offer Incentive E-Mail

Incentive e-mail company Epidemic Marketing is set to launch thisweek with viral marketing technology that enables e-mail users to earnmonetary reward...

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Bronnercom Plans Expansion in New York City
Media

Bronnercom Plans Expansion in New York City

26y Beth Cox

Bronnercom Plans Expansion in New York City

Boston-based marketing company Bronnercom will invest $8.2 million in newoffice space and equipment at its New York City location. Read More...

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Are Holiday Dot Com Ads Doomed to Disappoint?
Media

Are Holiday Dot Com Ads Doomed to Disappoint?

26y Beth Cox

Are Holiday Dot Com Ads Doomed to Disappoint?

E-commerce companies this holiday season are spending billions inadvertising, attracting millions of potential customers and then driving mostof them ...

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Beyond Interactive Partners With MessageMedia
Media

Beyond Interactive Partners With MessageMedia

26y Beth Cox

Beyond Interactive Partners With MessageMedia

Interactive advertising agency Beyond Interactive has partnered withe-mail marketing company MessageMedia to develop permissionmarketing strategies fo...

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Cybereps Signs Two New Clients
Media

Cybereps Signs Two New Clients

26y Beth Cox

Cybereps Signs Two New Clients

Ad sales company Cybereps has signed exclusive agreementswith AutoWorld and iOwn.com. Read More...

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NetCreations Tops 5 Million E-Mail Address Mark
Media

NetCreations Tops 5 Million E-Mail Address Mark

26y Beth Cox

NetCreations Tops 5 Million E-Mail Address Mark

Opt-in email marketing company NetCreations Inc. said it hasincreased its PostMasterDirect.com database tomore than five million e-mail addresses of I...

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DealPilot.com Launches Online Marketing Campaign
Media

DealPilot.com Launches Online Marketing Campaign

26y Beth Cox

DealPilot.com Launches Online Marketing Campaign

Online price comparison service DealPilot.com a new online marketingcampaign to promote its newest price comparison software, DealPilot Express. Read ...

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Ticketmaster Online-CitySearch Names MediaCom as Off-line AOR
Media

Ticketmaster Online-CitySearch Names MediaCom as Off-line AOR

26y Beth Cox

Ticketmaster Online-CitySearch Names MediaCom as O...

MediaCom was named off-line agency of record for TicketmasterOnline-CitySearch Inc. and will handle national off-line media planning andbuying. Read M...

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InternetMediaHouse Takes Stake in Agency
Media

InternetMediaHouse Takes Stake in Agency

26y Beth Cox

InternetMediaHouse Takes Stake in Agency

Germany's InternetMedia House.com AGshares surged almost 10 percent after the company said it bought a majoritystake in advertising agency INTERACTIVE...

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Epinions.com Partners With WiseAds New Media
Media

Epinions.com Partners With WiseAds New Media

26y Beth Cox

Epinions.com Partners With WiseAds New Media

E-commerce ad network WiseAds New Media Inc. said that shoppingguide site Epinions.com signed on as a networkpartner. Read More...

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AdOne Acquires Franchise Solutions
Media

AdOne Acquires Franchise Solutions

26y Beth Cox

AdOne Acquires Franchise Solutions

Internet classifieds company AdOne LLC has acquired Franchise Solutions, an Internetaggregator of franchise and business opportunity advertising for t...

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Free ISP Debuts With No Floating Ad Banners
Media

Free ISP Debuts With No Floating Ad Banners

26y Beth Cox

Free ISP Debuts With No Floating Ad Banners

Here's a switch. WorldSpy launched as a free ISP thatdoes not feature pop-up or banner advertising. Read More...

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Europe's Icon Medialab Acquires Nicholson NY
Media

Europe's Icon Medialab Acquires Nicholson NY

26y Beth Cox

Europe's Icon Medialab Acquires Nicholson NY

Icon Medialab International AB, aEuropean Internet marketing and e-commerce consulting firm, acquirede-business and promotion firm Nicholson NY in a d...

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An Opportunity In Drudge’s Fall
Media

An Opportunity In Drudge’s Fall

26y Dana Blankenhorn

An Opportunity In Drudge’s Fall

The fall of Matt Drudge from the TV high wire offers a unique chance to define what journalism can be, but often isn't, in the age of the Internet. Fi...

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Lindal Cedar Homes Names eyescream As Online AOR
Media

Lindal Cedar Homes Names eyescream As Online AOR

26y Beth Cox

Lindal Cedar Homes Names eyescream As Online AOR

Lindal Cedar Homes, a designer and supplierof materials for custom-built homes, has named eyescream interactive as its onlineagency of record. Read Mo...

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BURST! Hires Director of Marketing
Media

BURST! Hires Director of Marketing

26y Beth Cox

BURST! Hires Director of Marketing

BURST! Media, an ad network forspecialty-content Web publishers, named William "Biff" Burns as director ofmarketing. Read More...

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Mediaplex Shares Double On First Trading Day
Media

Mediaplex Shares Double On First Trading Day

26y Beth Cox

Mediaplex Shares Double On First Trading Day

Shares of ad technology company Mediaplex Inc. more than doubledafter its $12 a share initial public offering Friday. Read More...

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Top Online Ad Companies Form Standards Alliance
Media

Top Online Ad Companies Form Standards Alliance

26y Beth Cox

Top Online Ad Companies Form Standards Alliance

A group of top online advertising companies has established the AdvertisingStandards Alliance (ASA), an industry trade group focused on resolving issu...

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