Northern Light Debuts Brand Awareness Campaign
Media

Northern Light Debuts Brand Awareness Campaign

27y Beth Cox

Northern Light Debuts Brand Awareness Campaign

Search engine company Northern Light Technologylaunched its first-ever broadcast and print advertising campaign. Read More...

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Official Olympics Site to Accept Ads
Media

Official Olympics Site to Accept Ads

27y Beth Cox

Official Olympics Site to Accept Ads

For the first time, the official Olympics Web site will sell onlineadvertising and sponsorship opportunities for Olympic sponsors, as well asfor Inter...

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Sabela Expands Ad Serving to U.S.
Media

Sabela Expands Ad Serving to U.S.

27y Beth Cox

Sabela Expands Ad Serving to U.S.

Australian ad serving firm Sabela Media is expanding its independent adserving, tracking and ROI analysis services to the U.S. market. Read More...

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The Leader?
Media

The Leader?

27y Dana Blankenhorn

The Leader?

Thomas Middelhoff of Bertelsmann AG, the world's largest content owner, wants to protect content and create international law to control the new inter...

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TicketMaster Online-CitySearch Names Agency
Media

TicketMaster Online-CitySearch Names Agency

27y Beth Cox

TicketMaster Online-CitySearch Names Agency

Ticketmaster Online-CitySearch reportedly has named J. Brown/LMC Group as itsagency, handling strategic planning and creative responsibilities for ana...

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MapQuest.com Teams With AdAce
Media

MapQuest.com Teams With AdAce

27y Beth Cox

MapQuest.com Teams With AdAce

MapQuest.com Inc. established apartnership with Web ad network AdAce to provide local and regionaladvertising services aimed at small- and medium-size...

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Study: Web Yellow Pages Market to Reach $101M This Year
Media

Study: Web Yellow Pages Market to Reach $101M This Year

27y Beth Cox

Study: Web Yellow Pages Market to Reach $101M This...

Internet yellow pages will generate about $101.7 million in revenues in 1999,less than 1 percent of the total yellow pages advertising market, but a 1...

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NewsPage.com Selects Grey Advertising as AOR
Media

NewsPage.com Selects Grey Advertising as AOR

27y Beth Cox

NewsPage.com Selects Grey Advertising as AOR

News and information service NewsPage.com selected Grey Advertising as its first advertisingagency of record. Read More...

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AdOne Network Adds 29 Affiliate Partners
Media

AdOne Network Adds 29 Affiliate Partners

27y Beth Cox

AdOne Network Adds 29 Affiliate Partners

Internet classifieds company AdOne said it has added 29 new affiliatenewspaper partners with a combined circulation of 2.9 million to the AdOnenetwork...

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NetGravity Signs with Digital Island for Delivery in Europe, Asia
Media

NetGravity Signs with Digital Island for Delivery in Europe, Asia

27y Beth Cox

NetGravity Signs with Digital Island for Delivery ...

Network services company Digital Island Inc. said that NetGravity Inc. has begun using DigitalIsland to serve its customers' ads in Europe and Asia. R...

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Adsmart Network Rolls Out New Categories Strategy
Media

Adsmart Network Rolls Out New Categories Strategy

27y Beth Cox

Adsmart Network Rolls Out New Categories Strategy

Ad network Adsmart said it has created a new set ofdivisions and categories that "precisely match the way advertisers buy media. Read More...

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What's A Marc Worth?
Media

What's A Marc Worth?

27y Dana Blankenhorn

What's A Marc Worth?

When Marc Andreessen announced last week he would be "scaling back" his work at America Online, passing his position to a veteran Sun Microsystems exe...

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Real Media Opens Miami Office
Media

Real Media Opens Miami Office

27y Beth Cox

Real Media Opens Miami Office

Ad serving and network company Real Media said it has opened a Miamioffice in response to growth in its Latin American operations. Read More...

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iAgency Wins DXSTORM Account
Media

iAgency Wins DXSTORM Account

27y Beth Cox

iAgency Wins DXSTORM Account

E-commerce solutions provider DXSTORM.COM has selected InterActive Agency Inc. (iAgency) as itspublic relations and advertising agency of record. Read...

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APB News Launches First National Campaign
Media

APB News Launches First National Campaign

27y Beth Cox

APB News Launches First National Campaign

Criminal justice news service APB News.com launched a national consumeradvertising campaign designed by Bozell Kamstrawith initial billings estimated ...

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Screen Saver Ad Site Launches
Media

Screen Saver Ad Site Launches

27y Beth Cox

Screen Saver Ad Site Launches

Savescreen.com launched Screensaver AdServer, which allows Web sites to offer multimedia-rich screensavers thatinclude personalized greetings, adverti...

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@dVenture Adds New Demographic Channels
Media

@dVenture Adds New Demographic Channels

27y Beth Cox

@dVenture Adds New Demographic Channels

The @dVenture Network, the Internetadvertising network of VentureDirect Worldwide, said it hasorganized 18 new "tightly defined: demographic channels....

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GoTo.com Adds 5,000 Advertisers in Two Months
Media

GoTo.com Adds 5,000 Advertisers in Two Months

27y Beth Cox

GoTo.com Adds 5,000 Advertisers in Two Months

Pay for placement search engine GoTo.com said it has added about 5,000 newadvertisers to its program, a 50 percent increase since June 1999, bringingt...

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Christos' Clue - Wrap Clicks Around Mortar
Media

Christos' Clue - Wrap Clicks Around Mortar

27y Dana Blankenhorn

Christos' Clue - Wrap Clicks Around Mortar

E*Trade, one of the leading online brokerages, says it wants a "bricks and mortar" partner. Chairman Christos Cotsakos told analysts he's been looking...

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Bravo! Wins StreetFusion.com Account
Media

Bravo! Wins StreetFusion.com Account

27y Beth Cox

Bravo! Wins StreetFusion.com Account

Bravo! Marketing has been named thepublic relations agency of record for StreetFusion.com, an onlinebroadcaster of earnings conference calls. Read Mor...

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Click Agents Claims Three Billion Served
Media

Click Agents Claims Three Billion Served

27y Beth Cox

Click Agents Claims Three Billion Served

Cost per click network Click Agents said it served its threebillionth ad on September 9. Read More...

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eBay Banner Nets 18 Percent CTR
Media

eBay Banner Nets 18 Percent CTR

27y Beth Cox

eBay Banner Nets 18 Percent CTR

The most clicked-on banner for the week ending Sept. 5 was an ad for auctionsite eBay, which had an 18.6% CTR, according to Webmeasurement firm Nielse...

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Competition Heats Up in Competitive Ad Intelligence Field
Media

Competition Heats Up in Competitive Ad Intelligence Field

27y Beth Cox

Competition Heats Up in Competitive Ad Intelligenc...

AdRelevance said it has launched a newservice designed to provide Web marketers "with the most complete andaccurate data available" on competitive onl...

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Higher Ad Rates Expected at Yahoo!
Media

Higher Ad Rates Expected at Yahoo!

27y Beth Cox

Higher Ad Rates Expected at Yahoo!

Yahoo! Inc. may raise advertising rates asmuch as 15 percent to 20 percent this week, according to a published report. Read More...

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RemarQ to Sell Keyword Links to Advertisers
Media

RemarQ to Sell Keyword Links to Advertisers

27y Beth Cox

RemarQ to Sell Keyword Links to Advertisers

Internet discussion service company RemarQ Communities Inc. has introduced a newmarketing program that allows advertisers to purchase callouts or keyw...

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PETsMART.com Launches TV Campaign
Media

PETsMART.com Launches TV Campaign

27y Beth Cox

PETsMART.com Launches TV Campaign

In a move aimed at helping the company stand out in the increasingly crowdedonline pet supply field, PETsMART.com is launching a nationaltelevision ca...

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Colgate-Palmolive Selects AGENCY.COM as Interactive AOR
Media

Colgate-Palmolive Selects AGENCY.COM as Interactive AOR

27y Beth Cox

Colgate-Palmolive Selects AGENCY.COM as Interactiv...

Interactive agency AGENCY.COM said it has been chosen byconsumer goods giant Colgate-Palmolive as agency ofrecord for all global interactive activity....

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