Left Field Splits With Amazon.com
Media

Left Field Splits With Amazon.com

27y Beth Cox

Left Field Splits With Amazon.com

Interactive agency Left Field has resigned from the onlineadvertising account of Amazon.com because of disagreements overmoney and competitive conflic...

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NetCreations Adds Fashionmall.com, Asian Avenue
Media

NetCreations Adds Fashionmall.com, Asian Avenue

27y Beth Cox

NetCreations Adds Fashionmall.com, Asian Avenue

Opt-in e-mail company NetCreations Inc. marketing, has addedFashionmall.com, Asian Avenue and eight other Web sites to itsPostMasterDirect.com Interne...

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Trans Cosmos Invests $11M in NetRatings
Media

Trans Cosmos Invests $11M in NetRatings

27y Beth Cox

Trans Cosmos Invests $11M in NetRatings

Web traffic measurement firm NetRatings Inc. received an $11 millioninvestment from Trans Cosmos USA, a strategicinvestment arm of parent company Tran...

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Newly Renamed Snowball.com Plans $6M Campaign
Media

Newly Renamed Snowball.com Plans $6M Campaign

27y Beth Cox

Newly Renamed Snowball.com Plans $6M Campaign

Affiliation Networks Inc. said it will change its name to Snowball.com and launch a $6 millioncampaign to promote the new brand name. Read More...

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AdForce Signs Pact With Tickets.com
Media

AdForce Signs Pact With Tickets.com

27y Beth Cox

AdForce Signs Pact With Tickets.com

Outsourced ad management and delivery services AdForce Inc. signed a contract with Tickets.com, a ticket distributor for morethan 3,800 entertainment ...

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Juno and CoolSavings Partner
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Juno and CoolSavings Partner

27y Beth Cox

Juno and CoolSavings Partner

Juno Online Services Inc. and CoolSavings.com Inc. signed a partnerdeal in which CoolSavings will provide savings offers on consumer goods andservices...

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SF Interactive Wins PeopleFirst.com Account
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SF Interactive Wins PeopleFirst.com Account

27y Beth Cox

SF Interactive Wins PeopleFirst.com Account

Digital marketing agency SF Interactive was named interactiveagency of record forPeopleFirst.com, an online autofinancing service. Read More...

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Revisiting Make or Buy
Media

Revisiting Make or Buy

27y Dana Blankenhorn

Revisiting Make or Buy

Back in 1996, most community sites were unaware they needed things like free web pages, email, chat, and forums to be successful. When they found the ...

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internet.com Selects NetGravity Ad Solution
Media

internet.com Selects NetGravity Ad Solution

27y Beth Cox

internet.com Selects NetGravity Ad Solution

internet.com signed with NetGravity to use its AdServer softwareto manage advertising across its network of 65 Web sites and related Internetmedia pro...

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OgilvyOne to Acquire Mediaquest
Media

OgilvyOne to Acquire Mediaquest

27y Beth Cox

OgilvyOne to Acquire Mediaquest

WPP Group, through its OgilvyOne Worldwide strategic planningand market research operation, will acquire new media agency Mediaquest SARL.Financial te...

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BeFirst.com Signs Promo Pact with Clear Channel
Media

BeFirst.com Signs Promo Pact with Clear Channel

27y Beth Cox

BeFirst.com Signs Promo Pact with Clear Channel

Internet marketing and solutions company BeFirst.com signed a promotional deal withClear Channel Los Angeles, a division of media companyClear Channel...

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MyComputer.com Acquires BannerExchange.com
Media

MyComputer.com Acquires BannerExchange.com

27y Beth Cox

MyComputer.com Acquires BannerExchange.com

MyComputer.com, a provider of free Webtools, said it has purchased BannerExchange.com in preparationfor the launch of a new free banner exchange servi...

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K2 Design Creates MeetPuertoRico.com
Media

K2 Design Creates MeetPuertoRico.com

27y Beth Cox

K2 Design Creates MeetPuertoRico.com

Interactive agency K2 Design Inc. launched MeetPuertoRico.com for the PuertoRico Convention Bureau (PRCB). Read More...

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24/7 Norge Signs Norwegian Site ABC Startsiden
Media

24/7 Norge Signs Norwegian Site ABC Startsiden

27y Beth Cox

24/7 Norge Signs Norwegian Site ABC Startsiden

Europe subsidiary 24/7 Norge networksigned an exclusive agreement to provide international sales representationfor Norwegian Web portal ABC Startsiden...

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Agency Preview Signs 29 Publicis Shops
Media

Agency Preview Signs 29 Publicis Shops

27y Beth Cox

Agency Preview Signs 29 Publicis Shops

AdForum's Agency Preview, a global databaseof advertising agencies and their creative work, said that Publicis, Europe's largest network ofadvertising...

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No Soup for You
Media

No Soup for You

27y Dana Blankenhorn

No Soup for You

If you try to get everything you want, you just might find you can't even get what you need. That may be the final lesson from the government's decade...

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PR Agency Launched to Serve Startups
Media

PR Agency Launched to Serve Startups

27y Beth Cox

PR Agency Launched to Serve Startups

TechMarcom launched as a new agencyspecializing in helping Internet startups. Read More...

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Gugel Advertising Launches Site
Media

Gugel Advertising Launches Site

27y Beth Cox

Gugel Advertising Launches Site

Gugel Advertising launched its new Web site,complete with a Flash version. Read More...

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Juno, yesmail.com Form Marketing Alliance
Media

Juno, yesmail.com Form Marketing Alliance

27y Beth Cox

Juno, yesmail.com Form Marketing Alliance

Juno Online Services Inc. and opt-in e-mailmarketer yesmail.com signed a marketing alliancethat will promote yesmail.com's services to Juno's subscrib...

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Petopia.com Launches Integrated Campaign
Media

Petopia.com Launches Integrated Campaign

27y Beth Cox

Petopia.com Launches Integrated Campaign

Petopia.com launched its "Internet PetParadise" advertising campaign, designed by the Swirl agency to communicatePetopia.com's pet-centric view of the...

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It's Databases, Stupid
Media

It's Databases, Stupid

27y Dana Blankenhorn

It's Databases, Stupid

Amazon.com has a new capability called a "Purchasing Circle." Instead of having its database compare you blindly to other buyers (called "collaborativ...

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Morningstar Names PR Firm for National Campaign
Media

Morningstar Names PR Firm for National Campaign

27y Beth Cox

Morningstar Names PR Firm for National Campaign

Investment information and services firm Morningstar Inc. selected Schwartz Public Relations AssociatesInc. to create a national campaign for its Morn...

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Another "Get Paid to See Ads" Site Launches
Media

Another "Get Paid to See Ads" Site Launches

27y Beth Cox

Another "Get Paid to See Ads" Site Launches

Yet another company has launched a Web site that says it pays users todisplay an advertising bar on their computer screen. Read More...

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Internet Coupon Program for Local Businesses Launched
Media

Internet Coupon Program for Local Businesses Launched

27y Beth Cox

Internet Coupon Program for Local Businesses Launc...

ADVO Inc.'s Super Coups subsidiary, a direct mailcoupon company that serves the advertising needs of small neighborhoodbusinesses, and coolsavings.com...

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24/7 Norge Signs Norwegian Site ABC Startsiden
Media

24/7 Norge Signs Norwegian Site ABC Startsiden

27y Beth Cox

24/7 Norge Signs Norwegian Site ABC Startsiden

24/7 Europe subsidiary 24/7 Norge networksigned an exclusive agreement to provide international sales representationfor Norwegian Web portal ABC Start...

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Jones Naughton Expands GoOn-line Ad Campaign
Media

Jones Naughton Expands GoOn-line Ad Campaign

27y Beth Cox

Jones Naughton Expands GoOn-line Ad Campaign

Jones Naughton Entertainment Inc. announcedthe expansion of an extended marketing campaign for its new e-commerce Website ShopGoOnline.com. Read More...

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AdForce Signs Contract with Banner Brokers
Media

AdForce Signs Contract with Banner Brokers

27y Beth Cox

AdForce Signs Contract with Banner Brokers

Ad outsourcing and delivery company AdForce Inc. signed a one-year contractwith Banner Brokers, an online advertisingnetwork service. Read More...

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