Chicago-based B2BWorks, calling itself an "onlinenetwork serving business-to-business advertisers," launched with a lineup of110 Web sites covering al...
View articleMarlborough, MA-based affiliate marketing company Be Free Inc. established a strategicagreement with Waltham, MA-based Trellix Corp., a developer of W...
View articleGlen Cove, NY-based interactive entertainment company Acclaim EntertainmentInc. signed with 24/7 Media Inc. to be its exclusiveadvertising sales repre...
View articleBeverly, MA-based Marketing Options, an advertising and PR agency forhigh-tech companies, launched a new Web site for technology marketersthat offers ...
View articleDulles, VA-based America Online Inc. signed multi-year marketingpacts with five banks as part of the re-launch of its full-service BankingCenter in th...
View articleAndover, MA-based profile-driven marketing solutions company Engage Technologies filed withthe Securities and Exchange Commission for an IPO that coul...
View articleAndover, MA-based Adsmart, a majority-owned subsidiary of CMGI Inc., named Barbara Kaczynski as chieffinancial officer. Read More...
View articleKent, CT-based online computer goods retailer Cyberian Outpost Inc. began the secondphase of its brand building campaign with a new series of radio an...
View articleSan Francisco-based Internet music service Spinner.com has joined VentureDirectWorldwide's @dVenture advertising network. Read More...
View articleAdForce and MediaMetrix went public late last week, and the market sent bothcompanies skyward on their first day of trading. Read More...
View articleThe most-clicked on ad for the week ending May 2 was from Lowestfare.com, with a2.6 percent click rate and an audience reach of 3.2 percent, according...
View articleLouisville, CO-based consumer privacy firm PrivaSeek Inc. has established an openforum for developers called the Java Privacy Framework (JPF), aimed a...
View articleMountain View, CA-based Quote.com Inc. promoted Eric Merkow fromdirector, Eastern region advertising sales to director, national advertisingsales. Rea...
View articleAustin, TX-based business information provider Hoover's Inc., publisher of Hoover's Online, named Jani Farlow Spede asvice president of advertising an...
View articleBoca Raton, FL-based International Internet Inc. signed with ad network Flycast Communications to purchase 20million banners to advertise Internet cig...
View articleE-mail marketing company Digital Impact Inc. and customercommunications firm Kana Communications formed a strategicmarketing alliance to offer a solut...
View articleSanta Clara, CA-based USWeb/CKS acquired Modern BusinessTechnology (MBT), a provider of IT consulting services based in Schaumburg,IL. Financial terms...
View articleImpressed by all the hype about the growth of Internet ad spending? Here's alittle reality check. Read More...
View articleNielsen//NetRatings, the Internet measurement service from Nielsen MediaResearch and NetRatings Inc., signed America Online as a client and said the o...
View articleIndependent film producer New Line Cinema signed a marketing deal with America Online that the companies said"represents the largest online-only upfro...
View articleAd network 24/7 Media selected Newtown Square,PA-based Naviant Technology Solutions to design anddevelop its next-generation ad targeting database sys...
View articleA new study by the Association of National Advertiserssaid that the percentage of companies surveyed that advertise online slippedfrom 68 percent in 1...
View articleNorwalk, CT-based agency Modem Media.Poppe TysonInc. posted a net loss of $473,000 for the quarter ended March 31, itsfirst quarter as a public compan...
View articleNew York City-based Internet discount clothing retailer Bluefly Inc. signed an online advertisingdeal with MSN.com to become a merchant in the Clothes...
View articleStreaming media company RealNetworks Inc. launched a new rich mediaadvertising solution called the RealSystem G2 Advertising Application thatintegrate...
View articleCupertino, CA-based banner exchange HyperBanner said it has secured $4million in equity financing from investment banking firm Hambrecht & Quist. Read...
View articlePalo Alto, CA-based online brokerage E*TRADE Group Inc. extended its relationshipwith America Online through an additionalmultimillion-dollar marketin...
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