Lands' End Begins TV Campaign to Boost Internet Site
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Lands' End Begins TV Campaign to Boost Internet Site

27y Beth Cox

Lands' End Begins TV Campaign to Boost Internet Si...

Dodgeville, WI-based clothing retailer Land's End Inc. launched a TV adcampaign designed to increase traffic at its Web shopping site. Read More...

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911gifts.com Signs Ad Pact with Go2Net
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911gifts.com Signs Ad Pact with Go2Net

27y Beth Cox

911gifts.com Signs Ad Pact with Go2Net

San Francisco-based 911gifts.com signed an advertisingagreement with Go2Net, establishing its online gift storeas the exclusive gift provider in the M...

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infoUSA.com Signs With DoubleClick
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infoUSA.com Signs With DoubleClick

27y Beth Cox

infoUSA.com Signs With DoubleClick

Omaha, NB-based infoUSA Inc. signed DoubleClick Inc. in New York as its adserver partner to sell advertising on its Web site. Read More...

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24/7 Media Takes Equity Stake in TechWave
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24/7 Media Takes Equity Stake in TechWave

27y Beth Cox

24/7 Media Takes Equity Stake in TechWave

New York City-based ad network 24/7 Media will take nearly a 20 percentequity Stake in Seattle-based TechWave Inc. and is entering an exclusiveco-mark...

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12 Point Rule, 52mm Form Alliance
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12 Point Rule, 52mm Form Alliance

27y Beth Cox

12 Point Rule, 52mm Form Alliance

New York City-based interactive firm 12 Point Rule formed a strategic alliancewith 52mm, a multidisciplinary design studio in NewYork specializing in ...

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Real Media Will Rep for Physicians' Online
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Real Media Will Rep for Physicians' Online

27y Beth Cox

Real Media Will Rep for Physicians' Online

New York City-based ad network Real Media Inc. has been appointedexclusive representative for consumer advertising for Physicians' Online (POL), descr...

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EZbid Auction TV Campaign Begins
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EZbid Auction TV Campaign Begins

27y Beth Cox

EZbid Auction TV Campaign Begins

Port Washington, NY-based Global DirectMail Corp., adirect marketer of computer products, launched a television campaign for www.EZbid.com, Global's I...

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E*TRADE Launches Brand Campaign
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E*TRADE Launches Brand Campaign

27y Beth Cox

E*TRADE Launches Brand Campaign

Palo Alto, CA-based online brokerage E*TRADE Group Inc. launched a new,integrated brand advertising campaign featuring the tagline, "It's Time forE*TR...

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LinkShare Appoints Cable Veteran as CEO
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LinkShare Appoints Cable Veteran as CEO

27y Beth Cox

LinkShare Appoints Cable Veteran as CEO

New York City-based affiliate marketing company LinkShare Corp. named cable veteranJerome (Jerry) H. Kern as the company's chief executive officer, ef...

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ADVO Teams With Polk to Offer Web Targeting Solution
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ADVO Teams With Polk to Offer Web Targeting Solution

27y Beth Cox

ADVO Teams With Polk to Offer Web Targeting Soluti...

Windsor, CT-based direct mailer ADVO Inc. has partnered with The Polk Co. to deliver ads to consumerspromoting Web sites. Read More...

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DoubleClick Selects AboveNet for Co-Location Services
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DoubleClick Selects AboveNet for Co-Location Services

27y Beth Cox

DoubleClick Selects AboveNet for Co-Location Servi...

DoubleClick Inc. signed an agreementwith San Jose, CA-based AboveNet Communications Inc. to co-locate itsWeb servers at AboveNet's Tysons Corner, VA a...

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CyberCash Touts InstaBuy in TV, Print Campaign
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CyberCash Touts InstaBuy in TV, Print Campaign

27y Beth Cox

CyberCash Touts InstaBuy in TV, Print Campaign

Reston, VA-based CyberCash Inc. kicked off a new $2.5million TV and print ad campaign produced by Atlanta-based Donino, White &Partners (DWP) for ...

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Free-PC Signs Initial Advertisers for First 10,000 Units
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Free-PC Signs Initial Advertisers for First 10,000 Units

27y Beth Cox

Free-PC Signs Initial Advertisers for First 10,000...

Pasadena, CA-based Free-PC Inc. said that initial advertiserswill include Citibank, eBay, Amazon.com, New Line Cinema, ISN/FirstAuction,eToys, Cyberia...

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ClickZ Launches 4-Way Ad Competition for Charity
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ClickZ Launches 4-Way Ad Competition for Charity

27y Beth Cox

ClickZ Launches 4-Way Ad Competition for Charity

Andover, MA-based ClickZ Network, a resource for onlinemarketers, launched the ClickZ Challenge Web advertising competition designedto help The Doug F...

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LinkShare Appoints Cable Veteran as CEO
Media

LinkShare Appoints Cable Veteran as CEO

27y Beth Cox

LinkShare Appoints Cable Veteran as CEO

New York City-based affiliate marketing company LinkShare Corp. named cable veteranJerome (Jerry) H. Kern as the company's chief executive officer, ef...

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NYTimes.com Promotes One-to-One Advertising Model
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NYTimes.com Promotes One-to-One Advertising Model

27y Beth Cox

NYTimes.com Promotes One-to-One Advertising Model

The New York Times Electronic Media Co launched its first trade advertisingcampaign for the Times's Web site, detailing how thesite's advertising mode...

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Rizzuti Beckman & Lyman Lands jobs.com Account
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Rizzuti Beckman & Lyman Lands jobs.com Account

27y Beth Cox

Rizzuti Beckman & Lyman Lands jobs.com Account

Dallas-based jobs.com , formerly Resumail Network, has hiredRizzuti Beckman & Lyman as its advertisingagency of record to launch a $10 to 15 million a...

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eCom eCom.com Signs Marketing Pact with Webnet-Marketing
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eCom eCom.com Signs Marketing Pact with Webnet-Marketing

27y Beth Cox

eCom eCom.com Signs Marketing Pact with Webnet-Mar...

Riviera Beach, FL-based Internet auction house eCom eCom.com Inc.signed with Webnet-Marketing Inc., anindependent media placement agency. Read More...

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NYTimes.com Promotes One-to-One Advertising Model
Media

NYTimes.com Promotes One-to-One Advertising Model

27y Beth Cox

NYTimes.com Promotes One-to-One Advertising Model

The New York Times Electronic Media Co launched its first trade advertisingcampaign for the Times's Web site, detailing how thesite's advertising mode...

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Digital Impact Signs 10 New Marketing Clients
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Digital Impact Signs 10 New Marketing Clients

27y Beth Cox

Digital Impact Signs 10 New Marketing Clients

Targeted e-mail marketing firm Digital Impact Inc. said it hassigned 10 new clients, including eToys and Peet's Coffee + Tea. Read More...

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Click Agents Enables Rich Media Ads
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Click Agents Enables Rich Media Ads

27y Beth Cox

Click Agents Enables Rich Media Ads

San Jose, CA-based cost-per-click network Click Agents said it has launched newcode to enable Rich Media ads. Read More...

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The, Uh, Direct Approach to Venture Capital
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The, Uh, Direct Approach to Venture Capital

27y Beth Cox

The, Uh, Direct Approach to Venture Capital

Finding it tough to get that vital venture capital? Here's a new model foryou--Invest-o-rama!'s Lewis Schiff reportedly plans a $20,000 billboardcampa...

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Korea's Internet Ad Market To Double
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Korea's Internet Ad Market To Double

27y Michael Yei-Tae Kim

Korea's Internet Ad Market To Double

Korea's Internet advertising market is growing energetically, with major search engines such as Naver and Yahoo! Korea enjoying the lion's share. Read...

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Former CEO of Omni-Net.com Forms New Agency
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Former CEO of Omni-Net.com Forms New Agency

27y Beth Cox

Former CEO of Omni-Net.com Forms New Agency

Richy Glassberg, the former president and CEO of interactive ad rep firmOmni-Net.com in New York, has purchased all of the assets ofthe company and ha...

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Cadillac Pitches Its Web Address in Times Square
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Cadillac Pitches Its Web Address in Times Square

27y Beth Cox

Cadillac Pitches Its Web Address in Times Square

Cadillac signed an extended lease for advertising signs in New York City'sTimes Square, and will promote its Web site as well as vehicle brands there....

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Banner-Co-Op.com Sets Drawing for a Million Impressions
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Banner-Co-Op.com Sets Drawing for a Million Impressions

27y Beth Cox

Banner-Co-Op.com Sets Drawing for a Million Impres...

Walled Lake, MI-based banner ad exchange BannerCo-Op.com launched a promo campaignthat will award 1 million banner ad impressions to the winner of a d...

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Newcity.com Launches Irreverent Ad Campaign
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Newcity.com Launches Irreverent Ad Campaign

27y Beth Cox

Newcity.com Launches Irreverent Ad Campaign

Chicago-based Newcity.com,a recently launched portalsite linking content from a national network of 45 alternative city andcontent Web sites, launched...

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