ViewSonic and Yahoo! Launch Joint Campaign
Media

ViewSonic and Yahoo! Launch Joint Campaign

27y Beth Cox

ViewSonic and Yahoo! Launch Joint Campaign

ViewSonic Corp. teamed with Yahoo! to launch launches the second phase ofits global branding initiative, "ViewSonic on Top, PC Sold Separately." Read ...

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24/7 Media Network Adds 23 Sites
Media

24/7 Media Network Adds 23 Sites

27y Beth Cox

24/7 Media Network Adds 23 Sites

New York City-based 24/7 Media Inc. said that it has added 23new sites, including HomeSeekers.com, to 10 of its 21 content channels in The24/7 Network...

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Softlink Plans Direct Response Campaign for VoiceLink
Media

Softlink Plans Direct Response Campaign for VoiceLink

27y Beth Cox

Softlink Plans Direct Response Campaign for VoiceL...

Santa Clara, CA-based Softlink Inc. signed with Anaheim, CA-basedCaudill & Associates Inc. to launch a national, direct response advertisingcampaign f...

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TheTrip.com Changes Branding to Accommodate Marketing Plan
Media

TheTrip.com Changes Branding to Accommodate Marketing Plan

27y Beth Cox

TheTrip.com Changes Branding to Accommodate Market...

Denver based TheTrip.com, an Internettravel andinformation service for frequent travelers, launched a new branding strategythat will begin with droppi...

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StarMedia Network Names Director of Sales
Media

StarMedia Network Names Director of Sales

27y Beth Cox

StarMedia Network Names Director of Sales

StarMedia Network, an online network inLatin America focused on building a global community for Spanish- andPortuguese-speaking audiences, named Liz S...

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New Browser Defeats Pop-Up Advertising
Media

New Browser Defeats Pop-Up Advertising

27y Beth Cox

New Browser Defeats Pop-Up Advertising

Bomis.Com delivered a new Webbrowser--called the Bomis Browser--that eliminates pop-up advertisements. Read More...

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InfoXpress.com Launches Music Site for MFI
Media

InfoXpress.com Launches Music Site for MFI

27y Beth Cox

InfoXpress.com Launches Music Site for MFI

InfoXpress.com Inc., a privately heldInternet company that develops, markets and implements customized interactivesolutions for media companies, has l...

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Galaxy Enterprises to Acquire Impact Media LLC
Media

Galaxy Enterprises to Acquire Impact Media LLC

27y Beth Cox

Galaxy Enterprises to Acquire Impact Media LLC

Galaxy Enterprises Inc., operator of the 1,700-storefront Galaxy Mall and the MatchSite search engine, has signed aletter of intent to acquire marketi...

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ManzanoGroup Plans Interactive Agency for Latin Market
Media

ManzanoGroup Plans Interactive Agency for Latin Market

27y Beth Cox

ManzanoGroup Plans Interactive Agency for Latin Ma...

Roberto Manzano, the principal and creative marketing director of ManzanoGroupin Miami, said the boutique agency plans to launch i-Latina, an interact...

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First Florida Communications Acquires Summit Advertising
Media

First Florida Communications Acquires Summit Advertising

27y Beth Cox

First Florida Communications Acquires Summit Adver...

Florida Communications Inc. signed a letter of intent toacquire privately held Summit Advertising Group Inc., a full-serviceadvertising agency in a de...

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Cable & Wireless Plans U.S. Marketing Campaign
Media

Cable & Wireless Plans U.S. Marketing Campaign

27y Beth Cox

Cable & Wireless Plans U.S. Marketing Campaign

Cable & Wireless Plc, thesecond-largest U.K.phone company, said it will boost its U.S. marketing and advertising as itseeks to add phone and Internet ...

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PrivaSeek Launches PersonaXpress
Media

PrivaSeek Launches PersonaXpress

27y Beth Cox

PrivaSeek Launches PersonaXpress

Louisville, CO-based PrivaSeek Inc., which bills itself as consumerinfomediary, launched a new Internet privacy solution, PersonaXpress, an informatio...

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bidnow.com Launches Campaign OnGO Network
Media

bidnow.com Launches Campaign OnGO Network

27y Beth Cox

bidnow.com Launches Campaign OnGO Network

Warminster, PA-based TV/Internet auction site startup bidnow.com inc. said it will launch anadvertising campaign on the GO Network beginning April 1. ...

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USWeb/CKS E-Services Launches Business-to-Consumer Offering
Media

USWeb/CKS E-Services Launches Business-to-Consumer Offering

27y Beth Cox

USWeb/CKS E-Services Launches Business-to-Consumer...

USWeb/CKS E-Services, a division of Santa Clara, CA-based interactive agencyUSWeb/CKS, said its family of e-commerceservices will include solutions fo...

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DoubleClick Benelux Launches
Media

DoubleClick Benelux Launches

27y Beth Cox

DoubleClick Benelux Launches

New York City-based DoubleClick Inc. formally launched DoubleClick Benelux, based inAmsterdam and providing advertising solutions for Web publishers, ...

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TRUSTe Offers Privacy Statement Generator With MSN LinkExchange
Media

TRUSTe Offers Privacy Statement Generator With MSN LinkExchange

27y Beth Cox

TRUSTe Offers Privacy Statement Generator With MSN...

Palo Alto, CA-based TRUSTe, an Internetprivacy seal program,said it has developed a new Privacy Statement Wizard tool in collaborationwith MSN LinkExc...

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ACNielsen Launches International Unit
Media

ACNielsen Launches International Unit

27y Beth Cox

ACNielsen Launches International Unit

Stamford, Conn.-based ACNielsen Corp.said it is forming a newoperating unit, ACNielsen Media International, to strengthen its leadership ininternation...

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12 Point Rule Launches Monica Site for St. Martin's Press
Media

12 Point Rule Launches Monica Site for St. Martin's Press

27y Beth Cox

12 Point Rule Launches Monica Site for St. Martin'...

New York City-based Web design and development firm 12 Point Rule launched a Web site for St. Martin's Press topromote the book publisher's Monica Lew...

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NetGravity Files for Secondary Public Offering
Media

NetGravity Files for Secondary Public Offering

27y Beth Cox

NetGravity Files for Secondary Public Offering

Online ad software and service company NetGravity Inc. filed a registrationstatement with the Securities and Exchange Commission for a proposed second...

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24/7 Media Posts Loss for Year of $24.7 Million
Media

24/7 Media Posts Loss for Year of $24.7 Million

27y Beth Cox

24/7 Media Posts Loss for Year of $24.7 Million

New York City-based 24/7 Media Inc. reported a net loss for 1998of $24.7 million,compared to a loss of $5.3 million for the year ended Dec. 31, 1997. ...

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MotherNature.com Launches $8 Million Ad Campaign
Media

MotherNature.com Launches $8 Million Ad Campaign

27y Beth Cox

MotherNature.com Launches $8 Million Ad Campaign

Acton, MA-based MotherNature.comInc., an online retailsource for vitamins,supplements, minerals and herbs, launched an $8 million radio, print, outdoo...

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Adauction.com Signs More Web Publishers
Media

Adauction.com Signs More Web Publishers

27y Beth Cox

Adauction.com Signs More Web Publishers

San Francisco-based Adauction.comsaid it has signed about sixnew Web publishers that will make ad inventory available in its online mediamarketplace. ...

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AdForce Files for $55 Million IPO
Media

AdForce Files for $55 Million IPO

27y Beth Cox

AdForce Files for $55 Million IPO

As expected, online ad management solutions provider AdForce Inc. filed for an initial publicoffering that could raise as much as $55 million. Read Mo...

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Click Agents Ad Network Launches
Media

Click Agents Ad Network Launches

27y Beth Cox

Click Agents Ad Network Launches

Click Agents Corp., a merger of twosmaller U.K and U.S. ad operations, launched a new Internet advertisingnetwork. Read More...

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DoubleClick Signs 15 Partnerships for DART System
Media

DoubleClick Signs 15 Partnerships for DART System

27y Beth Cox

DoubleClick Signs 15 Partnerships for DART System

New York City-based DoubleClickInc. said it has signedpartnerships with 15 clients using "DART for Advertisers," including Dell,USWeb/CKS, Travelocity...

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FAST Measurement Panel Seeks Comment on Guidelines
Media

FAST Measurement Panel Seeks Comment on Guidelines

27y Beth Cox

FAST Measurement Panel Seeks Comment on Guidelines

FAST (Future of Advertising Stakeholders)Measurement Committee's audience measurement subcommittee has issued a set ofvoluntary guidelines and is seek...

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Budget Names ixL as Internet Agency of Record
Media

Budget Names ixL as Internet Agency of Record

27y Team ClickZ

Budget Names ixL as Internet Agency of Record

Budget Rent a Car Corp., the third largest car and truck rental system and asubsidiary of Budget Group Inc., signed a two-year agreement with iXL as i...

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