Ogilvy & Mather Worldwide , a unit of WPPGroup Plc, won a $129 million contract to manage an anti-drug campaign, theClinton administration said. Read ...
View articleInternational Data Group (IDG) in Boston, the ITmedia and information company, said that IDG.net, its network of technology-specific sites around the ...
View articleThe ValueClick Network , a provider of cost per-click (CPC) advertising solutions, said it has signed nine newadvertisers, including ParentTime, Macy'...
View articleWeb measurement firm NetRatings said holiday advertisingonline jumped from 20 percent of total Web advertising during the week of Dec.6, 1998 to 36 pe...
View articleStarcom Media Services in Chicago, a media services agency owned by the LeoBurnett Company, plans to open Starcom IP, a unit focusing on media plannin...
View articleThe National Football League and Lycos Inc. said they have jointly designed and built the official Web site for Super Bowl XXXIII. Read More...
View articleMarketers are optimistic about 2005 budget increases and they areexpecting to spend more on the Web. Read More...
View articleElmhurst, IL-based Follett Corp.'s Higher Education Group said it plans a $10million ad campaign to support the just-launched efollett.com , an online...
View articleEnhanced Services Company Inc. and its subsidiary, ad network and rep firm Zulu-tek Inc. said they have formed a newWeb advertising unit to support ad...
View articleKent, CT-based computer retailer Cyberian Outpost Inc. signed a marketingagreement with Discover Card that includes the opportunity to broadcastmessag...
View articleInnovative Medical Services said that its keyword banneradvertising and shopping network links with Lycos have been completed and will beeffective on ...
View articleReal Media Inc. said thatmore than 50 of the world's largest media companies have recently begun usingits Open AdStream (OAS) ad server software, "mak...
View articleE*TRADE Group Inc. in Palo Alto, CA launched the next phase of a nationalmarketing campaign designed to communicate its brand as "The Number One Rated...
View articleVirtual Technology Corp. , atechnology reseller of computer hardware and software, launcheda marketing campaign targeting MSN Sidewalk's customer base...
View articleVarsityBooks.com anonline seller of discounted college textbooks, launched a multi-million dollarmarketing campaign to expand its share of the $3 bill...
View articleONSALE Inc. began using anew proprietary reporting tool, "thumbprinting," that enables the company toanalyze the effectiveness of its online advertisi...
View articleComunicacion Celular SA, Colombia's second-biggest cellular phone company,reportedly has agreed to halt advertising for its cut-price internationalInt...
View articleRCN Corp. launched its new ISP brand with a print and radio advertisingcampaign throughout its Boston to Washington, D.C. target market. Read More...
View articleProgressive Corp. , an automobileinsurance company based in Cleveland, is planning an integrated campaigndesigned by Arnell Group Brand Consulting in ...
View articleInternational Microcomputer Software Inc. (IMSI), a developer and publisher of business productivitysoftware, released an upgrade to its NetAccelerato...
View articleNippon Telegraph & Telephone Corp. in Tokyo, the world's largest phonecompany, reportedly will form a new company next month to provide multimediaserv...
View articleA $20 million stock market sweepstakes promotion,billed as "the Internet'slargest ever," is planned by CBS MarketWatch.com , Track Data Corp.,Delta Ai...
View articleBe Free Inc. , a provider of onlineaffiliatenetwork technology and services, named Jeffrey F. Rayport to its board ofdirectors. Read More...
View articleMore than a quarter of a million dollars worth of toys were donated over thepast seven weeks in the first-ever online Toys for Tots holiday drive,spon...
View articleInfoseek Corp. signed anagreement with ZDTV to be the preferred search and navigation engine forZDTV's integrated Web site, ZDTV.com . Read More...
View articlePasadena, CA-based WeddingChannel.com , abridal registry and wedding resource, has expanded its advertising agreement with Yahoo! . Read More...
View articleAd network DoubleClick Inc. and community siteoperation theglobe.com both expect to sign new leasesto remain in New York City in coming weeks, accordi...
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