Citron Plans Print, Web Campaign
Media

Citron Plans Print, Web Campaign

27y Beth Cox

Citron Plans Print, Web Campaign

Citron Inc. in New York and London said it plans to launch both a print and anInternet advertising campaign early in the new year to attract customers...

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ONSALE/ZDTV Ads Integrate Internet and Television
Media

ONSALE/ZDTV Ads Integrate Internet and Television

27y Beth Cox

ONSALE/ZDTV Ads Integrate Internet and Television

ZDTV , an affiliate of Ziff-Davis and Internet auction house ONSALE Inc. launched television advertisingthat features technology that lets live online...

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Banner Exchange Newsletter Launched
Media

Banner Exchange Newsletter Launched

27y Beth Cox

Banner Exchange Newsletter Launched

A newsletter called 'Check Box' is launching this month with the goal ofbecoming "the definitive source for news and reporting on the performance ofva...

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UK Ad Bureau Plans Audience Survey
Media

UK Ad Bureau Plans Audience Survey

27y Beth Cox

UK Ad Bureau Plans Audience Survey

The UK's Internet Advertising Bureau is planning its first ever NationalAudience Survey, designed to provide online advertisers with regular andobject...

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The Industry Standard Names East Coast Advertising Director
Media

The Industry Standard Names East Coast Advertising Director

27y Beth Cox

The Industry Standard Names East Coast Advertising...

IDG's The Industry Standard , anewsmagazinefocused on the Internet economy, named Jonathan W. Chalon, formerly theinternational advertising director a...

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G. S. Schwartz Wins Frontline Communications Account
Media

G. S. Schwartz Wins Frontline Communications Account

27y Beth Cox

G. S. Schwartz Wins Frontline Communications Accou...

Frontline Communications Corp. selected G. S. Schwartz& Co. Inc. in New York City as its public relations and investor relationsfirm. Read More...

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Toys R Us Banner Ranked No. 1 for Week of Nov. 1
Media

Toys R Us Banner Ranked No. 1 for Week of Nov. 1

27y Beth Cox

Toys R Us Banner Ranked No. 1 for Week of Nov. 1

Web measurement firm NetRatings said Toys R Us took lead inholiday advertising with the No. 1 slot, reaching 11.15 percent of thehousehold Web audienc...

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THINK New Ideas Posts $1.4 Million Loss
Media

THINK New Ideas Posts $1.4 Million Loss

27y Beth Cox

THINK New Ideas Posts $1.4 Million Loss

THINK New Ideas Inc. posted a net loss for its first quarter of fiscal 1999 ending Sept. 30 of $1.4million, or $0.17 per share, compared with net inco...

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Interactive Distributors Running EarthLink TV Spots
Media

Interactive Distributors Running EarthLink TV Spots

27y Beth Cox

Interactive Distributors Running EarthLink TV Spot...

Interactive Distributors Inc. (IDI),which uses television promotional spots to drive viewers to interest-specifice-commerce and content Web sites, con...

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Cox Interactive, LookSmart Launch Local Search Engine Network
Media

Cox Interactive, LookSmart Launch Local Search Engine Network

28y Beth Cox

Cox Interactive, LookSmart Launch Local Search Eng...

Cox Interactive Media (CIMedia), whichoperates a network of city sites, and search service LookSmart are launching a local searchengine network for th...

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Twelve Point Rule Teams Up With eShare Technologies
Media

Twelve Point Rule Teams Up With eShare Technologies

28y Beth Cox

Twelve Point Rule Teams Up With eShare Technologie...

Twelve Point Rule Ltd. , aninteractive design and development agency, partnered with eShare Technologies to bring clients real-time online customer se...

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MiningCo.com and Lowestfare.com Partner
Media

MiningCo.com and Lowestfare.com Partner

28y Beth Cox

MiningCo.com and Lowestfare.com Partner

The Mining Co. Internet Guide network andonline travel booking service Lowestfare.com are teaming up topromote their travel-related services and infor...

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Association for Interactive Media Acquires Merch.Net
Media

Association for Interactive Media Acquires Merch.Net

28y Beth Cox

Association for Interactive Media Acquires Merch.N...

The Washington, DC-based Associationfor Interactive Media (AIM), a subsidiary of the DirectMarketing Association (DMA), is acquiring Merch.Net , a con...

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Eidos Interactive Plans Campaign for Tomb Raider III Game
Media

Eidos Interactive Plans Campaign for Tomb Raider III Game

28y Beth Cox

Eidos Interactive Plans Campaign for Tomb Raider I...

Eidos Interactive is planning amulti-million dollar integrated campaign for the launch of a computer game"Tomb Raider III: The Adventures of Lara Crof...

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Avenue A Names Director of Media
Media

Avenue A Names Director of Media

28y Beth Cox

Avenue A Names Director of Media

Avenue A Media hired MaggieBoyer as director of media. Read More...

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IDMB Backs Opt-In E-Mail
Media

IDMB Backs Opt-In E-Mail

28y Beth Cox

IDMB Backs Opt-In E-Mail

The newly formed Internet Direct Marketing Bureau(IDMB) has endorsed opt-in as the best practice for e-mail marketing. Read More...

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Islueth.com Signs With 24/7 Media Network
Media

Islueth.com Signs With 24/7 Media Network

28y Beth Cox

Islueth.com Signs With 24/7 Media Network

Isleuth.com signed to be repped by 24/7Media Inc. , including exclusiverepresentation for the sale of advertising on the Isleuth.com Web site. Read Mo...

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Unique Media Will Rep for MessageZone.com
Media

Unique Media Will Rep for MessageZone.com

28y Beth Cox

Unique Media Will Rep for MessageZone.com

The Unique Media Network signed a sales representation agreement with MessageZone.com. Read More...

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WebConnect Launches Custom Ad Tool
Media

WebConnect Launches Custom Ad Tool

28y Beth Cox

WebConnect Launches Custom Ad Tool

Ad placement service WebConnect launched itsCustomView system, a tool designed to allow online advertisers to adapt theircampaigns for individual Inte...

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Web21 Offers to Embed Ads in Browsers
Media

Web21 Offers to Embed Ads in Browsers

28y Beth Cox

Web21 Offers to Embed Ads in Browsers

Web 21 in Palo Alto, CA, host of 100hot.com , launched 100hot Surfboard , a new service for online advertisers that can install a company's logo and l...

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K2 Design Names Direct Marketer as New CEO
Media

K2 Design Names Direct Marketer as New CEO

28y Beth Cox

K2 Design Names Direct Marketer as New CEO

Advertising executive and former Lowe Direct CEO Lynn Fantom has been namedpresident and CEO of K2 Design Inc. Read More...

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HotBot's TV Campaign Expands into Three New Markets
Media

HotBot's TV Campaign Expands into Three New Markets

28y Beth Cox

HotBot's TV Campaign Expands into Three New Market...

Wired Digital in San Francisco, the newest member of the Lycos Network hasexpanded its HotBot 'search smarter' television brandingcampaign into three ...

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Classified Ventures Acquires Auction Universe
Media

Classified Ventures Acquires Auction Universe

28y Beth Cox

Classified Ventures Acquires Auction Universe

Chicago-based Classified Ventures , the Internetservices business formed by eight large U.S. media companies, is moving intothe e-commerce arena with ...

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Egghead.com Plans Print, TV Campaign for Holidays
Media

Egghead.com Plans Print, TV Campaign for Holidays

28y Beth Cox

Egghead.com Plans Print, TV Campaign for Holidays

Egghead.com Inc. plans to launch a print andtelevision advertising campaign to boost holiday season salesat its onlineretail business. Read More...

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FreeDrive Names Rotomedia as AOR
Media

FreeDrive Names Rotomedia as AOR

28y Beth Cox

FreeDrive Names Rotomedia as AOR

Interactive agency Rotomedia Inc. was named the agency of record for FreeDrive , a provider of free and secure personal storage space on the Web. Read...

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Yahoo! Sports Signs as NHL Sponsor
Media

Yahoo! Sports Signs as NHL Sponsor

28y Beth Cox

Yahoo! Sports Signs as NHL Sponsor

Yahoo! Inc. announced sponsorship deals with the National Hockey League and the NHLPlayers' Association (NHLPA). Read More...

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24/7 Media Posts Loss, Revenues Climb
Media

24/7 Media Posts Loss, Revenues Climb

28y Beth Cox

24/7 Media Posts Loss, Revenues Climb

24/7 Media Inc. of New Yorkposted a third-quarter loss of $5.8 million for the third quarter, despitegrowing revenues to $5.5 million from pro-forma r...

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