Seattle-based Go2Net Inc. , a network of technology andcommunity Web sites, selected Seattle-based Hadley Green Advertising for aseries of national ad...
View articleVisa and MasterCard lender First USA Inc. signed a $90 million adpact to promote its credit cards across Microsoft's MSN network for the nextfive year...
View articleThe Internet Advertising Bureau saidits figures show that second quarter spending on Internet ads rose 97% to $423million compared to $214.4 million i...
View articleAlfstad,The New York Post's Don Kaplan, J&R Music World's Rochelle Friedman, HWH PR'sLois Whitman, USA Network's Karen Donahue, The Industry Stand...
View articleNarrative Communications Corp. said it will integrate IBM HotMedia Java-basedauthoring tools with its Enliven 3.0 Web advertising campaign measurement...
View article9th Square, a provider of e-commerce Web banner solutions, delivered itsE*Banner suite of products, offering banners that are designed to expandwhen u...
View articleNetZero , a new, ad-backed, free-to-the userISP, said Jaguar Motor Cars, NexTel Visa, a co-branded Visa card, and Sprint have signed on as advertisers...
View articleThe SABRE Group said thatits Travelocity site and Visa have formed a marketing alliance to leverage thegrowing online travel market. Read More...
View articleOnline advertising in Canada is soaring, according to the Ernst & YoungInternet Advertising Survey. Findings indicate that 1998 first-half revenuesequ...
View articleAvenue A Media in Seattle launched a new service, Sales Process Management, designed to generate incremental sales byrecognizing past visitors, delive...
View article24/7 Media Inc. announced that over the past three months it has booked $6.4 million in sponsorship packages. Read More...
View articleNielsen Media Research and NetRatings Inc. are forming astrategic alliance tojoin their Internet audience measurement operations. Read More...
View articleEncoding.com , an organization dedicated toconverting audio and video for the Internet, launched a Rich Media AdvertisingService made to enable intera...
View articleTrademark and intellectual property firm Thomson & Thomson (T&T) introduced a tool to help marketers monitor and protect the integrity of th...
View articleThe Internet Advertising Bureau saidsecond quarter spending on Internet ads rose 20 percent to $423 millioncompared to the same period a year ago. Rea...
View articleEngage Technologies in Andover, MA, said it has completed its merger withRaleigh, NC-based Accipiter Inc., and signed 30 new customers. Read More...
View articleVAMCOM Interactive Media was selected as the interactive agency of record for Panasonic CorporateEnterprises Company, a division of Matsushita Electri...
View articleIBM said that OgilvyInteractive , Organic Media and The Leap Partnership havesigned on to use IBM HotMedia, a Java-based rich media toolkit, to create...
View articleNarrative Communications Corp. joined withInternet advertisers the CareerBuilder Network, Procter & Gamble and SunTrustBanks to introduce Enliven 3.0,...
View articleSeattle-based OnHealth Network Co. signed Citibank as a sponsor of its OnHealth.com site. Spending was not disclosed. Read More...
View articleAdKnowledge introduced AdKnowledgeAdvisor, a tool providing a way to measure and optimize return on Webadvertising that tracks consumers' complete res...
View article@Home Network said a new study shows thatbroadband models outperformnarrowband ad models with an increase in an ad's likability, a higheropportunity f...
View articleIn a consolidation move, IBM selected six interactive agencies, down from 60, to support its Web strategy, marketing, design and interactive advertisi...
View articleAdForce in Cupertino, CA launched AdForce One, a new program that streamlinesthe delivery of third-party ads. Read More...
View articleNetGravity and Excite's MatchLogic entered a cooperative alliance andtechnology exchange "to promote continued industry growth and facilitateinteracti...
View articlePrivately held cost-per-click ad network ValueClick said itposted an increase in net revenues for the third quarter of 143.6% over netrevenues inthe s...
View articleRare Medium Inc. signed a letter ofintent to acquire Hype! Inc. , a Canadian Internet marketing andcommunications firms. Financial terms were not disc...
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