Wallace Marketing Opens Small-Business Division
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Wallace Marketing Opens Small-Business Division

28y Beth Cox

Wallace Marketing Opens Small-Business Division

Wallace Marketing launched WebSite-Promote Express , aimed at smallbusinesses that are making their transition to the Internet. Read More...

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Ad-Gallery.com Offers Portfolio of Interactive Advertising
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Ad-Gallery.com Offers Portfolio of Interactive Advertising

28y Beth Cox

Ad-Gallery.com Offers Portfolio of Interactive Adv...

Ad-Gallery.com , an interactiveportfolioof advertising worldwide, opened its virtual doors to the creativecommunity. Read More...

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H-P Launches $125 Million Campaign
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H-P Launches $125 Million Campaign

28y Beth Cox

H-P Launches $125 Million Campaign

Hewlett-Packard Co. unleashed a $125 million integratedad campaign to bolsterits share of the market for color printers. Read More...

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Beyond Interactive Licenses Doubleclick's DART
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Beyond Interactive Licenses Doubleclick's DART

28y Beth Cox

Beyond Interactive Licenses Doubleclick's DART

Beyond Interactive haslicensed the DoubleClick DART for Advertisers (DFA)software, in order to bring its clients a third-party ad serving solution. Re...

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Flycast Launches ValueTrak Event Tracking Solution
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Flycast Launches ValueTrak Event Tracking Solution

28y Beth Cox

Flycast Launches ValueTrak Event Tracking Solution

Flycast Communications Corp. formallyintroduced ValueTrak, a solution "for tracking and maximizing the lifetimevalue of Web advertising campaigns." Re...

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GM Expected to Spend Big to Promote New Car Site
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GM Expected to Spend Big to Promote New Car Site

28y Beth Cox

GM Expected to Spend Big to Promote New Car Site

General Motors is planning a nationwide Internet ad blitz for early next year to roll outits own online car-buying service to go head-to-head with Aut...

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MSH Hires Heyman for Internet Development
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MSH Hires Heyman for Internet Development

28y Beth Cox

MSH Hires Heyman for Internet Development

Robert Heyman, the founder of Cybernautics, is joining MSH Entertainment Inc. in Los Angeles to helpcreate what the company calls, "a children and fam...

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Razorfish Acquires London-based Sunbather
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Razorfish Acquires London-based Sunbather

28y Beth Cox

Razorfish Acquires London-based Sunbather

Razorfish reportedly has acquired London based Sunbather to accommodate thegrowth of its London operations. The company specializes in helpingorganiza...

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Report: $6.5 Billion in Online Ad Spending in 2002
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Report: $6.5 Billion in Online Ad Spending in 2002

28y Beth Cox

Report: $6.5 Billion in Online Ad Spending in 2002

Veronis, Suhler & Associates released the12th annual Communications Industry Forecast, which predicts thatadvertising spending growth will be paced by...

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Real Media Upgrades Open Ad Stream Server Software
Media

Real Media Upgrades Open Ad Stream Server Software

28y Beth Cox

Real Media Upgrades Open Ad Stream Server Software

Real Media Inc. delivered an improvedversion of its Open AdStream ad server software featuring more than 20upgrades, including its recently announced ...

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Marketing.comm Creates Tennessee Oilers Web Site
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Marketing.comm Creates Tennessee Oilers Web Site

28y Team ClickZ

Marketing.comm Creates Tennessee Oilers Web Site

Marketing.comm launched a new, official promotional site for the Tennessee Oilers footballteam. Billings were not disclosed. Read More...

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NetGravity Loss Rises in Third Quarter
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NetGravity Loss Rises in Third Quarter

28y Team ClickZ

NetGravity Loss Rises in Third Quarter

NetGravity Inc. reporteda third-quarter net loss of $2.8 million, or $0.22 per share, compared to anet loss of $1.5 million or $0.61 per share ($0.22 ...

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New 2CAN Unit Will Focus on Hispanic Market
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New 2CAN Unit Will Focus on Hispanic Market

28y Team ClickZ

New 2CAN Unit Will Focus on Hispanic Market

In a play to expand its Internet advertising site representation, 2CAN Media Inc. launched Grupo NetFuerza , a subsidiaryaimed at reaching the Hispani...

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Kraft Cooks Up AOL Deal
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Kraft Cooks Up AOL Deal

28y Team ClickZ

Kraft Cooks Up AOL Deal

Kraft Foods , the nation's largestpackaged food company, signed a marketing deal with America Online which will bring its KraftInteractive Kitchen Web...

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E-mail Called Fastest Growing Direct Marketing Tool
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E-mail Called Fastest Growing Direct Marketing Tool

28y Team ClickZ

E-mail Called Fastest Growing Direct Marketing Too...

A new report from TechProse Inc. in New York says opt-in e-mail is "outpacingtelemarketing and traditional direct mail as the fastest growing form ofb...

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Unique Media Adds Freeride.com, Mamma.com
Media

Unique Media Adds Freeride.com, Mamma.com

28y Team ClickZ

Unique Media Adds Freeride.com, Mamma.com

The Unique Media Network , based inColumbia, SC, signed sales rep agreements with Freeride.com and Mamma.com . Read More...

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Healthview Euro RSCG Acquiring Nethod
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Healthview Euro RSCG Acquiring Nethod

28y Team ClickZ

Healthview Euro RSCG Acquiring Nethod

Healthview Euro RSCG, a division of Euro RSCG Healthcare Worldwide, acquired Nethod LLC , a strategic onlinecommunications agency in New York. Financi...

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UNIGlobe Travel in Marketing Deal with Expedia
Media

UNIGlobe Travel in Marketing Deal with Expedia

28y Team ClickZ

UNIGlobe Travel in Marketing Deal with Expedia

UNIGLOBE Travel Online Inc. entered ajointmarketing agreement with Microsoft's MSN Expedia to feature cruises availablefrom UTO. Read More...

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Saatchi CEO Shoots Back at Unilever
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Saatchi CEO Shoots Back at Unilever

28y Team ClickZ

Saatchi CEO Shoots Back at Unilever

Saatchi & Saatchi Worldwide CEOKevin Roberts has made an "impassioned stand" against Unilever Chairman NiallFitzGerald's accusation that ad agencies a...

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Audio Book Signs Marketing, Sponsorship with InfoSpace.com
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Audio Book Signs Marketing, Sponsorship with InfoSpace.com

28y Team ClickZ

Audio Book Signs Marketing, Sponsorship with InfoS...

Audio Book Club Inc. signed an exclusive advertising agreement with InfoSpace.com, Inc. tobecome the exclusive audio book club on the site. Read More...

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Ad-Backed Syndicated Portal Network Launches
Media

Ad-Backed Syndicated Portal Network Launches

28y Team ClickZ

Ad-Backed Syndicated Portal Network Launches

Z.Com in Atlanta officially launched as aportalalong with 1,500 other syndicated and custom-branded sites intended as portalsfor radio stations, TV st...

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1&1 Signs With 24/7 Media, Others
Media

1&1 Signs With 24/7 Media, Others

28y Team ClickZ

1&1 Signs With 24/7 Media, Others

German Internet and marketing services company 1&1 AG & Co said its clients now can advertise on Internet sites based in the United States, England, A...

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BUYONET Signs Ad Pact With Yahoo!
Media

BUYONET Signs Ad Pact With Yahoo!

28y Team ClickZ

BUYONET Signs Ad Pact With Yahoo!

Swedish ESD firm BUYONET, an international online software retailer, signed amarketing and advertising agreement with Yahoo! Read More...

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Futurestep Takes Recruitment Nationwide
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Futurestep Takes Recruitment Nationwide

28y Team ClickZ

Futurestep Takes Recruitment Nationwide

Futurestep, an executive recruitment service based in Los Angeles thatregisters candidates online, expanded its services to candidates andemployers na...

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Intellipost Hires Senior VP for Sales
Media

Intellipost Hires Senior VP for Sales

28y Team ClickZ

Intellipost Hires Senior VP for Sales

San Francisco-based IntellipostCorp. named Charlie Bermanas its new senior vice president of sales. Read More...

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Netcentives Launches Holiday Shopping Promo
Media

Netcentives Launches Holiday Shopping Promo

28y Team ClickZ

Netcentives Launches Holiday Shopping Promo

Incentive marketing firm Netcentives Inc. in San Francisco launched a $10million "Buy & Fly Holiday Bonus" marketing campaign for its ClickRewards sit...

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Millward Brown Interactive Launches Profile Service
Media

Millward Brown Interactive Launches Profile Service

28y Team ClickZ

Millward Brown Interactive Launches Profile Servic...

Millward Brown Interactive launched VOYAGER Profile, a service that lets marketers determine preciselywho has been exposed to their online advertising...

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