A U.S. Department of Justice investigation serves as a backdrop to the steady stream of online ad industry executives moving to competitive firms. Rea...
View articleJust in time for the basketball finals, the NBA will get premium placement for special footage and features in TiVo's television recording platform. R...
View articleThe Federal Trade Commission alleges an obscure Internet service provider caused consumer harm by engaging in click fraud, phishing scams, and witting...
View articleLast month I had the pleasure of interviewing representatives of the FTC, Google's Public Policy division, and the Network Advertising Initiative abou...
View articleAccording to MySpace, the firm hired ex-Platform A exec Sam Wick as Senior Vice President of Strategy for MySpace Music Read More...
View articleIn a wide-ranging discussion regarding Yahoo's business, CEO Carol Bartz acknowledged the difficulty of buying online advertising, something many onli...
View articleThe firm will unveil a new advertorial-style ad unit that, like its content posts, lets users give them the proverbial thumbs up or thumbs down. Read ...
View articleA branding campaign focuses on travel, shopping, health, and local to woo users to the new search engine. Read More...
View articleCharlotte Russe selects Red Door Interactive; Yahoo names a global communications executive; HealthCastle.com joins the Doclix premium PPC ad network....
View articleAl Gore came to New York on Wednesday to do some saber rattling at traditional ad agencies -- and to talk up his media company. Current, a cable and s...
View articleWhat's the best way for a business to participate on Facebook? Ellie Mirman, inbound marketing manager at software vendor HubSpot, offers some tips fo...
View articleThe Google advertising vet must convince agencies that AOL is a good place to spend more ad dollars, and generate more revenue worldwide for the firm....
View articleMicrosoft says its new ad offerings on Bing will go beyond the blue links. Read More...
View articleAfter less than a year in operation, daily food and drink newsletter Tasting Table is building its sales team and concocting new, unique opportunities...
View articleMicrosoft, Universal Pictures and P&G are among the first to try Tremor's new video ad units. Read More...
View articleIAC appoints SVP publishing for Citysearch; Specific Media hires Bay Area sales execs; Getfugu recruits Ask founder as CFO Read More...
View articleCongrats to the winners of ClickZ's Marketing Excellence Awards. They are: Ad Management: VideoEgg's AdFrames platform Analytics Platform: Omniture On...
View articleThe online ad industry has grown and thrived, in part, some would argue, with the help of business method patents Read More...
View articleOne question I had for Frank Eliason, director of Comcast's digital care: Has he ever been tempted to throw up his hands and say, I don't care! He ins...
View articleOnline newspaper ad revenues dropped again in Q1 2009 according to numbers published by The Newspaper Association of America. Read More...
View articleCBS wants to avoid losing Super Bowl TV viewers to a live online stream; meanwhile, the men's college basketball tournament drew millions in ad revenu...
View articleAudience measurement service adds publisher server data; change aimed at addressing advertisers' concerns that publisher, comScore numbers failed to m...
View articleDissatisfied with ad networks "audience" targeting, the Interpublic Group media firm has launched its own platform for segmenting audiences and target...
View articleMolecular names executive to head data and analytics group; IQ Interactive wins CIT Group ad account; Imagination agency creates online travel video s...
View articleWhen investment banker Terence Kawaja, managing director, GCA Savvian Advisors, decides to leave his day job, he'll have something to fall back on: cr...
View articleEarly DoubleClick and Google exec Christopher Theodoros is communicating the message of another emerging industry, planning to emphasize digital marke...
View articleThe mobile phone carrier offers widget and screensaver that pump out random stats plus photos, videos, tweets, and other content from a person's socia...
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