Federated Media Sales Chief Chas Edwards Leaves for Digg
Media

Federated Media Sales Chief Chas Edwards Leaves for Digg

17y Zachary Rodgers

Federated Media Sales Chief Chas Edwards Leaves fo...

Will lead Digg's nascent ad sales group and other monetization efforts. Read More...

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Yahoo Audiences SVP Dossett Leaves for Adventure Travel Startup
Media

Yahoo Audiences SVP Dossett Leaves for Adventure Travel Startup

17y Fred Aun

Yahoo Audiences SVP Dossett Leaves for Adventure T...

Mountain climber leaves Yahoo after just seven months. Read More...

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Emboldened by Economy, Advertisers Push for More Takeovers
Media

Emboldened by Economy, Advertisers Push for More Takeovers

17y Douglas Quenqua

Emboldened by Economy, Advertisers Push for More T...

This week both MSN and TVGuide.com ran ads integrated closely with their home pages. Read More...

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CBS Outdoor Launches SMS Program
Media

CBS Outdoor Launches SMS Program

17y Fred Aun

CBS Outdoor Launches SMS Program

Capability can support advertiser coupons or sweepstakes, and comes with real-time measurement. Read More...

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Execs & Accounts: Jetset, PointRoll, Yahoo
Media

Execs & Accounts: Jetset, PointRoll, Yahoo

17y Enid Burns

Execs & Accounts: Jetset, PointRoll, Yahoo

Jetset Studios creates a choose-your-own-adventure video for Warner Brothers DVD release; PointRoll hires a handful of West Coast executives; Yahoo's ...

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Could U.S. Military Get a Google Grant?
Media

Could U.S. Military Get a Google Grant?

17y Kate Kaye

Could U.S. Military Get a Google Grant?

I just got off the phone with someone representing the newly-launched Real Warriors effort , an initiative intended "to promote the processes of build...

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PR Case Study: Gawker Plays the Ad Press Like a Fiddle
Media

PR Case Study: Gawker Plays the Ad Press Like a Fiddle

17y Zachary Rodgers

PR Case Study: Gawker Plays the Ad Press Like a Fi...

There's paid media, there's earned media, and there's burned media Read More...

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Time Warner Approves AOL Spin-Off
Media

Time Warner Approves AOL Spin-Off

17y Zachary Rodgers

Time Warner Approves AOL Spin-Off

Board authorizes management to unburden Time Warner of its digital advertising, publishing, and Web access business. Read More...

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Adify Opens Door to Approved Ad Technologies
Media

Adify Opens Door to Approved Ad Technologies

17y Kate Kaye

Adify Opens Door to Approved Ad Technologies

The Cox-owned firm now allows networks using its platform to work with approved tech firms to enable services typically restricted to big brand publis...

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Mindshare Names Sorokin to Head Up Digital for Unilever
Media

Mindshare Names Sorokin to Head Up Digital for Unilever

17y Zachary Rodgers

Mindshare Names Sorokin to Head Up Digital for Uni...

Scott Sorokin developed digital strategy for major CPG and tech clients while at Carat, Grey and other agencies. Read More...

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Execs & Accounts: McCann Erickson, HuffPost, @radical.media
Media

Execs & Accounts: McCann Erickson, HuffPost, @radical.media

17y Enid Burns

Execs & Accounts: McCann Erickson, HuffPost, @radi...

McCann Erickson hires three in LA; HuffPost hires two; @radical.media to develop Web site supporting a NASA mission to Jupiter. Read More...

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Report: In-Game Ad Spend to Exceed $1 Billion In Five Years
Media

Report: In-Game Ad Spend to Exceed $1 Billion In Five Years

17y Enid Burns

Report: In-Game Ad Spend to Exceed $1 Billion In F...

Market conditions will support accelerated growth of in-game advertising over the next several years. Read More...

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Agencies Outsource More Work to Ad Tech Firms
Media

Agencies Outsource More Work to Ad Tech Firms

17y Kate Kaye

Agencies Outsource More Work to Ad Tech Firms

Agencies are increasingly subbing out production work for rich media ads to tech firms, but agency layoffs are just one of the factors behind this tre...

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Sapient Interactive Launches Production Unit
Media

Sapient Interactive Launches Production Unit

17y Fred Aun

Sapient Interactive Launches Production Unit

Video entertainment group will produce client films for online, broadcast and mobile consumption. Read More...

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Russian Firm Invests $200 Million in Facebook
Media

Russian Firm Invests $200 Million in Facebook

17y Zachary Rodgers

Russian Firm Invests $200 Million in Facebook

Digital Sky Technologies' track record of global growth with Mail.ru and other portfolio companies helped it beat out other suitors. Read More...

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IAB to Hold Presser in Face of Impending Gov't Intervention
Media

IAB to Hold Presser in Face of Impending Gov't Intervention

17y Kate Kaye

IAB to Hold Presser in Face of Impending Gov't Int...

There's no question the online ad industry is getting more serious about government intervention Read More...

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Questions for Fancast SVP Karin Gilford
Media

Questions for Fancast SVP Karin Gilford

17y Enid Burns

Questions for Fancast SVP Karin Gilford

Comcast-owned site bypasses exclusive video strategy in a bid for simul-surfers' attention. Read More...

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Execs & Accounts: Range Online, Jetset Studios, Razorfish
Media

Execs & Accounts: Range Online, Jetset Studios, Razorfish

17y Enid Burns

Execs & Accounts: Range Online, Jetset Studios, Ra...

Timberland selects Range Online for search marketing; Sony goes viral with a campaign built by Jetset Studios; Razorfish shuts down two offices, worke...

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Do Yahoo Fantasy Leaguers Have Russian Bride Fantasies?
Media

Do Yahoo Fantasy Leaguers Have Russian Bride Fantasies?

17y Kate Kaye

Do Yahoo Fantasy Leaguers Have Russian Bride Fanta...

Yahoo's fantasy baseball service and player stats pages provide a ton of ad inventory, and I can't help but wonder whether the company sells any of it...

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Vodafone and Others Plan Location-Based Mobile Ads
Media

Vodafone and Others Plan Location-Based Mobile Ads

17y Jack Marshall

Vodafone and Others Plan Location-Based Mobile Ads

Vodafone is planning to trial a range of location-based ad products in Europe later this year, while Alcatel-Lucent and Placecast recently announced a...

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Gillette Mobile App Helps Answer Timeless Question: 'Should I Grow a Beard?'
Media

Gillette Mobile App Helps Answer Timeless Question: 'Should I Grow a Beard?...

17y Fred Aun

Gillette Mobile App Helps Answer Timeless Question...

iPhone app lets the curious see how they look with different facial hair. Read More...

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Google Consolidates Agency Relations Under Penry Price
Media

Google Consolidates Agency Relations Under Penry Price

17y Zachary Rodgers

Google Consolidates Agency Relations Under Penry P...

Executive's promotion is part of sales restructuring meant to consolidate agency and industry relations. Read More...

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Execs & Accounts: Michael Weaver, Revolution, Sprout
Media

Execs & Accounts: Michael Weaver, Revolution, Sprout

17y Enid Burns

Execs & Accounts: Michael Weaver, Revolution, ...

BlogTalkRadio hires mobile industry veteran Michael Weaver; Chicago-based agency rEvolution acquires Birdsong 3; prout builds a social media campaign ...

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Newspapers, Local Media Missing E-mail Revenue Stream
Media

Newspapers, Local Media Missing E-mail Revenue Stream

17y Kate Kaye

Newspapers, Local Media Missing E-mail Revenue Str...

A new report shows e-mail could grow significantly in the next few years, but local media firms have yet to embrace e-mail ad products. Read More...

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Google Marries Analytics Platform to YouTube's Brand Channels
Media

Google Marries Analytics Platform to YouTube's Brand Channels

17y Zachary Rodgers

Google Marries Analytics Platform to YouTube's Bra...

Over the past year Google has done a lot to integrate YouTube with its other services for advertisers Read More...

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Yahoo Opens Smart Ads to Third-Party Vendors
Media

Yahoo Opens Smart Ads to Third-Party Vendors

17y Enid Burns

Yahoo Opens Smart Ads to Third-Party Vendors

Initiative allows Yahoo to focus on its audience and let vendors do the heavy lifting for advertisers. Read More...

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A First for Pandora: Sponsored Full-Album Streams
Media

A First for Pandora: Sponsored Full-Album Streams

17y Fred Aun

A First for Pandora: Sponsored Full-Album Streams

In first implementation, Brita sponsors free streaming of new Dave Matthews Band record. Read More...

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