Break Media Launches Lifestyle Site for Young Men
Media

Break Media Launches Lifestyle Site for Young Men

17y Enid Burns

Break Media Launches Lifestyle Site for Young Men

Publisher of guy site Break.com grows up a bit with the launch of MadeMan.com. Read More...

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GOP Memo Reveals Privacy Law Sausage-Making Ingredients
Media

GOP Memo Reveals Privacy Law Sausage-Making Ingredients

17y Kate Kaye

GOP Memo Reveals Privacy Law Sausage-Making Ingred...

Several introductory statements given by Republican members two House Energy and Commerce Subcommittees yesterday stressed the need to ensure that any...

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Mobile Couponing Brings Mixed Results to an Iowa Jiffy Lube
Media

Mobile Couponing Brings Mixed Results to an Iowa Jiffy Lube

17y Fred Aun

Mobile Couponing Brings Mixed Results to an Iowa J...

Thousands of Ames, Iowa residents claimed mobile coupons after a radio call to action, but redemption was weak. Read More...

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Execs & Accounts: Euro RSCG, BBDO, Leo Burnett
Media

Execs & Accounts: Euro RSCG, BBDO, Leo Burnett

17y Enid Burns

Execs & Accounts: Euro RSCG, BBDO, Leo Burnett

Euro RSCG hires a global brand director for its Charles Schwab account; BBDO recruits from Wieden+Kennedy; Leo Burnett welcomes the return of a creati...

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NBC Universal to Use Microsoft's Navic Platform to Sell TV Ads
Media

NBC Universal to Use Microsoft's Navic Platform to Sell TV Ads

17y Zachary Rodgers

NBC Universal to Use Microsoft's Navic Platform to...

A Microsoft source recently told me the company has begun trumpeting its TV ad management capabilities to networks and cable companies in earnest Read...

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House Members Edge Toward Federal Privacy Legislation
Media

House Members Edge Toward Federal Privacy Legislation

17y Kate Kaye

House Members Edge Toward Federal Privacy Legislat...

As Congress and the TC apply increasing pressure, the industry's primary self-regulatory body announced new steps aimed at appeasing them. Read More...

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As Vote Looms on North Carolina Affiliate Tax, Amazon Warns Partners
Media

As Vote Looms on North Carolina Affiliate Tax, Amazon Warns Partners

17y John Gaffney

As Vote Looms on North Carolina Affiliate Tax, Ama...

If budget bill passes, North Carolina will be the second state after New York to tax affiliate sales. Read More...

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CPG Companies Crank Up Display Ad Spend
Media

CPG Companies Crank Up Display Ad Spend

17y Zachary Rodgers

CPG Companies Crank Up Display Ad Spend

Packaged goods companies ratchet display ad spending by 57 percent in two years. Read More...

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Social Marketing's Likely End Game: Customer Service
Media

Social Marketing's Likely End Game: Customer Service

17y John Gaffney

Social Marketing's Likely End Game: Customer Servi...

While still rudimentary, companies' use of social platforms for CRM is beginning to take shape. Read More...

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Staples Taps Facebook to Help Young Customers Give Back
Media

Staples Taps Facebook to Help Young Customers Give Back

17y Fred Aun

Staples Taps Facebook to Help Young Customers Give...

Uses Facebook page and app to drive in-store traffic while collecting donations for poor students. Read More...

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Execs & Accounts: Carat, Millennial, DAZMedia
Media

Execs & Accounts: Carat, Millennial, DAZMedia

17y Enid Burns

Execs & Accounts: Carat, Millennial, DAZMedia

Nokia selects Carat for its media planning and buying worldwide; Millennial Media hires two sales executives; DAZMedia hires Ilana Raz to develop agen...

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Average Search CPC Data by Category for May 2009
Media

Average Search CPC Data by Category for May 2009

17y rumo

Average Search CPC Data by Category for May 2009

Cost-per-click data by vertical category in search in the U.S. Read More...

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Bing Continues to Gain Share in Week Two
Media

Bing Continues to Gain Share in Week Two

17y Zachary Rodgers

Bing Continues to Gain Share in Week Two

Microsoft's relaunched search experience continued to pile on new users in its second week, according to a new comScore estimate. After gaining market...

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Finally, a Digital Agency Buys a Traditional One
Media

Finally, a Digital Agency Buys a Traditional One

17y Zachary Rodgers

Finally, a Digital Agency Buys a Traditional One

What we're reading this morning: - Sapient to Acquire Nitro Group (Wall Street Journal) I've been waiting years for this to happen Read More...

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VivaKi Extends Video Ad "Pool" Party, Tests Mystery Format
Media

VivaKi Extends Video Ad "Pool" Party, Tests Mystery Format

17y Kate Kaye

VivaKi Extends Video Ad "Pool" Party, Tests Myster...

Bank of America, General Mills, and U.S. Cellular are early advertiser participants in VivaKi's latest video project, while AOL, CBS Interactive, and ...

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MediaCom Adds Eyeblaster to Its Ad Management Offerings
Media

MediaCom Adds Eyeblaster to Its Ad Management Offerings

17y Enid Burns

MediaCom Adds Eyeblaster to Its Ad Management Offe...

Media buying agency represents a boost to digital marketing technology company's ad-serving platform. Read More...

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Execs & Accounts: Here There Be Monsters, Mediaedge: CIA, SheSpeaks
Media

Execs & Accounts: Here There Be Monsters, Mediaedge: CIA, SheSpeaks

17y Enid Burns

Execs & Accounts: Here There Be Monsters, Mediaedg...

Here There Be Monsters builds a Web site for D.L. Couch; Mediaedge: CIA is selected as agency of record for Activision Blizzard; and SheSpeaks works o...

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Microsoft Sues Three for Click-Fraud
Media

Microsoft Sues Three for Click-Fraud

17y Zachary Rodgers

Microsoft Sues Three for Click-Fraud

A sampling of what ClickZ's editors are reading this morning: - Microsoft Sues Three in Click-Fraud Scheme (NYT) Filing follows year-long investigatio...

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An Indication of Yahoo Paper Consortium Impact
Media

An Indication of Yahoo Paper Consortium Impact

17y Kate Kaye

An Indication of Yahoo Paper Consortium Impact

Exactly how much ad revenue has been derived through Yahoo's relationships with its growing newspaper consortium is unknown Read More...

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Why Pharma Giants Fear Online Media
Media

Why Pharma Giants Fear Online Media

17y Zachary Rodgers

Why Pharma Giants Fear Online Media

Quip of the Day: "The only way you could use the term 'flock' in connection with pharmaceutical firms and social media is to say that companies are a ...

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MySpace Declares War on Bloat, Lays Off Almost 30 Percent
Media

MySpace Declares War on Bloat, Lays Off Almost 30 Percent

17y Zachary Rodgers

MySpace Declares War on Bloat, Lays Off Almost 30 ...

Staff cuts announced after Facebook's audience advances past News Corp.'s social media network. Read More...

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Village Voice Media Launches Local Ad Network
Media

Village Voice Media Launches Local Ad Network

17y Fred Aun

Village Voice Media Launches Local Ad Network

A longtime publisher of alternative newsweeklies seeks to work with Web sites that serve similar demographics: 18- to 34-year-olds interested in night...

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IAB Proposes New In-Game Ad Measurement Guidelines
Media

IAB Proposes New In-Game Ad Measurement Guidelines

17y Enid Burns

IAB Proposes New In-Game Ad Measurement Guidelines

Release is latest attempt to standardize squirrelly in-game ad definitions. Read More...

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Execs & Accounts: Taddy Hall, Millard, BlueHornet
Media

Execs & Accounts: Taddy Hall, Millard, BlueHornet

17y Enid Burns

Execs & Accounts: Taddy Hall, Millard, BlueHor...

Taddy Hall joins Meteor; Wenda Harris Millard named to board at JEGI; BlueHornet wins two new e-mail clients. Read More...

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Why Web Video Ventures Are Failing
Media

Why Web Video Ventures Are Failing

17y Zachary Rodgers

Why Web Video Ventures Are Failing

Some links to stories ClickZ's editors are reading today: Original Video Ventures Going Dark (LA Times) Stage 9 Digital, 60Frames, and others are thro...

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Conquering Eastern Europe a Challenge for Western Firms
Media

Conquering Eastern Europe a Challenge for Western Firms

17y Jack Marshall

Conquering Eastern Europe a Challenge for Western ...

I've written a couple of pieces regarding the booming Eastern European online ad market recently, but entering those markets as a Western firm isn't a...

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IAB Europe Tightens Focus on Privacy and Regulation
Media

IAB Europe Tightens Focus on Privacy and Regulation

17y Jack Marshall

IAB Europe Tightens Focus on Privacy and Regulatio...

Last week's pan-regional confab in Brussels showed the group has become almost single-minded about privacy matters. Read More...

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