Execs & Accounts: Seiter & Miller, Molecular, Adicio
Media

Execs & Accounts: Seiter & Miller, Molecular, Adicio

17y Kate Kaye

Execs & Accounts: Seiter & Miller, Molecular, Adic...

Yellin joins Seiter & Miller; Molecular wins The Finish Line; ITZ chooses Adicio. Read More...

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Will Amazon Patents Bring In-Book Ads to the Kindle?
Media

Will Amazon Patents Bring In-Book Ads to the Kindle?

17y Zachary Rodgers

Will Amazon Patents Bring In-Book Ads to the Kindl...

Will Amazon begin serving ads into book downloads on its Kindle device? Two recent patent applications seem to point in that direction Read More...

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Costolo Second FeedBurner Exec to Exit Google This Month
Media

Costolo Second FeedBurner Exec to Exit Google This Month

17y Zachary Rodgers

Costolo Second FeedBurner Exec to Exit Google This...

Dick Costolo had transitioned away from the feed business to head up development of social media ad products. Read More...

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Comics Publisher Auctions 'Perpetual' Digital Ad
Media

Comics Publisher Auctions 'Perpetual' Digital Ad

17y Douglas Quenqua

Comics Publisher Auctions 'Perpetual' Digital Ad

Placement will appear in every issue put out by Dare Comics as long as the company is in business. Read More...

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Wedding Vendors Walk Fine Line When Wooing Frugal Web Shoppers
Media

Wedding Vendors Walk Fine Line When Wooing Frugal Web Shoppers

17y Douglas Quenqua

Wedding Vendors Walk Fine Line When Wooing Frugal ...

Florists, photographers, and caterers shift online advertising approaches during the economic recession. Read More...

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ZenithOptimedia Brightens Current Year Outlook for Web Ad Spending
Media

ZenithOptimedia Brightens Current Year Outlook for Web Ad Spending

17y Zachary Rodgers

ZenithOptimedia Brightens Current Year Outlook for...

ZenithOptimedia has upgraded its forecast for global Internet ad spending in 2009 as part of a revision to its overall advertising forecast. The globa...

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Moonfruit Finds Instant ROI with Twitter Campaign
Media

Moonfruit Finds Instant ROI with Twitter Campaign

17y Jack Marshall

Moonfruit Finds Instant ROI with Twitter Campaign

The DIY Web site creation service doubled the number of users signing up for trials of its services in a two-day period. Read More...

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Social Network to Launch for International Internet Professionals
Media

Social Network to Launch for International Internet Professionals

17y Ken Liebeskind

Social Network to Launch for International Interne...

A digital agency veteran aims to help brings together professionals in search marketing, mobile, and other online specialties under one organization. ...

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SEIU Attacks Governator in Google Surge
Media

SEIU Attacks Governator in Google Surge

17y Kate Kaye

SEIU Attacks Governator in Google Surge

There's something that seems especially appropriate about a Google surge campaign focused on the Governator Read More...

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Industry Groups Agree on Strict Guidelines for Behavioral Targeting
Media

Industry Groups Agree on Strict Guidelines for Behavioral Targeting

17y Kate Kaye

Industry Groups Agree on Strict Guidelines for Beh...

An industry-wide task force gets serious about self-regulation of behavioral ad targeting, with new principles requiring monitoring of company practic...

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Execs & Accounts: Razorfish, Jumptap, TAN
Media

Execs & Accounts: Razorfish, Jumptap, TAN

17y ClickZ News Staff

Execs & Accounts: Razorfish, Jumptap, TAN

Delahousaye moves to Razorfish CA; Karnstedt to serve on Jumptap board; Vayama.com joins Travel Ad Network Read More...

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Microsoft Pushes Bing in a Big Way
Media

Microsoft Pushes Bing in a Big Way

17y Anna Maria Virzi

Microsoft Pushes Bing in a Big Way

Microsoft is investing big ad dollars in big splashy display ads for Bing. In case you didn't notice, Microsoft is the latest advertiser to use a push...

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Bud Light Sponsors ESPN Online Game
Media

Bud Light Sponsors ESPN Online Game

17y Kate Kaye

Bud Light Sponsors ESPN Online Game

Sporting events and beer go together pretty well Read More...

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Joost Gets New CEO, Sets New Direction
Media

Joost Gets New CEO, Sets New Direction

17y ClickZ News Staff

Joost Gets New CEO, Sets New Direction

An ailing ad-supported online video service will focus on selling its technology to media companies. Read More...

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Execs & Accounts: Epic Advertising, Winstar, iVillage
Media

Execs & Accounts: Epic Advertising, Winstar, iVillage

17y ClickZ News Staff

Execs & Accounts: Epic Advertising, Winstar, iVill...

Epic recruits former MySpace exec and FBI agent; Winstar adds social media manager; iVillage hires Amlani to increase revenue, audience engagement. Re...

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Can This Online Ad Be Trusted?
Media

Can This Online Ad Be Trusted?

17y Anna Maria Virzi

Can This Online Ad Be Trusted?

If you want to convince someone to share her Social Security number, mother's maiden name, and a credit card number, will these smiley and frowny face...

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Mercedes to Run on NYTimes, WashPost Tomorrow
Media

Mercedes to Run on NYTimes, WashPost Tomorrow

17y Kate Kaye

Mercedes to Run on NYTimes, WashPost Tomorrow

Mercedes is set to launch its oversized Online Publisher Association standard ads on NYTimes.com and WashingtonPost.com tomorrow Read More...

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New Yahoo Marketing Exec Shares Common Thread with CEO, CMO
Media

New Yahoo Marketing Exec Shares Common Thread with CEO, CMO

17y Kate Kaye

New Yahoo Marketing Exec Shares Common Thread with...

NetApp is a common branch in Yahoo's marketing team family tree, as its recently-hired CEO, CMO, and new global brand manager have a connection to the...

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Quantcast to Enable Media Buys Based on Marketer Data
Media

Quantcast to Enable Media Buys Based on Marketer Data

17y Kate Kaye

Quantcast to Enable Media Buys Based on Marketer D...

In its latest offering, the audience measurement firm allows media buyers to put their own data to use to define ad targets and buy Web media through ...

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Razorfish Deemed Poor Fit for Microsoft
Media

Razorfish Deemed Poor Fit for Microsoft

17y Kate Kaye

Razorfish Deemed Poor Fit for Microsoft

Amid layoffs at the agency, Razorfish may be for sale. The economy, conflicts of interest, or lack of integration could be factors. Read More...

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Execs & Accounts: Facebook, HopStop, Msnbc.com
Media

Execs & Accounts: Facebook, HopStop, Msnbc.com

17y ClickZ News Staff

Execs & Accounts: Facebook, HopStop, Msnbc.com

Facebook recruits CFO from Genentech; Quigo exec takes HopStop; BestBuy sponsors NBC content in iPhone app. Read More...

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Twitter, YouTube Tributes Commemorate TV Pitchman Billy Mays
Media

Twitter, YouTube Tributes Commemorate TV Pitchman Billy Mays

17y Anna Maria Virzi

Twitter, YouTube Tributes Commemorate TV Pitchman ...

Fans of Billy Mays are rallying on Twitter and YouTube to pay tribute to the TV pitchman for OxiClean , Kaboom, and OrangeGlo Read More...

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Amid Concern Over Yahoo Consortium, New Partner Sees Upside
Media

Amid Concern Over Yahoo Consortium, New Partner Sees Upside

17y Kate Kaye

Amid Concern Over Yahoo Consortium, New Partner Se...

As scrutiny about the value of Yahoo's relationships with newspaper partners heightens, this paper publisher looks forward to attaching the Yahoo bran...

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Anti-Smoking Campaign Hits Up Music Site for Social Media Outreach
Media

Anti-Smoking Campaign Hits Up Music Site for Social Media Outreach

17y Douglas Quenqua

Anti-Smoking Campaign Hits Up Music Site for Socia...

The Truth, a public health organization, worked with Imeen to promote a live concert and develop a shareable online playlist. Read More...

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Publicis Use of Microsoft TV Ad Tech Could Be Blow to Google
Media

Publicis Use of Microsoft TV Ad Tech Could Be Blow to Google

17y Kate Kaye

Publicis Use of Microsoft TV Ad Tech Could Be Blow...

An expanded partnership between Microsoft and Publicis Groupe is another sign of the ongoing battle for brand advertiser dollars among big online ad p...

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Bartz in Yahoo Cleanup Mode, Stresses Display Prowess at Annual Meeting
Media

Bartz in Yahoo Cleanup Mode, Stresses Display Prowess at Annual Meeting

17y Kate Kaye

Bartz in Yahoo Cleanup Mode, Stresses Display Prow...

Yahoo CEO Carol Bartz reiterated several themes expressed recently: Yahoo is not just a search firm; its strength lies in display; and it should not b...

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Execs & Accounts: IAB, Collective Media, Millennial Media
Media

Execs & Accounts: IAB, Collective Media, Millennial Media

17y Enid Burns

Execs & Accounts: IAB, Collective Media, Millennia...

The IAB elects new board members; Collective Media names a new CMO; Microsoft runs mobile campaign on Millennial Media's ad network. Read More...

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