Online vehicle sales operation Auto-by-Tel named the Grey Interactive unit of GreyAdvertising to handle its integrated advertising and marketingcommun...
View articleLycos Inc. said it closed six newagreements in March totaling more than $30 million in advertising,sponsorship, and e-commerce fees. Read More...
View articleThe U.S. Navy assigned its integrated advertising account to BBDO New York , following a mandatoryreview which began in July 1997. Read More...
View articleParable Corp. , which providespromotional multimedia animations, said it closed a second round of financingwith CMG@Ventures, F.S.C. Corp., The Kraft ...
View articleAdKnowledge Inc. of Palo Alto, CA,said it closed a round of financing from existing investors Kleiner PerkinsCaufield & Byers and Mayfield Fund, and n...
View articleNetRatings Inc. in Milpitas, CA,launched a service that links Web site visits and banner advertising clickrates with detailed user demographic data. R...
View articleClick-Through Ad Network Signs Three Newspaper Chains Click-Through said it signed threenewspaper chains, Freedom Communications, Media News Group Inc...
View articleAd network 24/7 Media Inc. in NewYork City named Susan Storms as vice president of Northeastern regionalsales and Angela Beristain as director of busi...
View articleReal-time ad network Flycast Communications Corp. in SanFrancisco added two members to its executive team. Read More...
View articleCool Banners , an Ontario Web bannerad creation service, said a recent experiment shows that Java-based adbanners appear to generate higher response r...
View articleThe Andover, MA-based ClickZ Network said it acquired Who's Marketing Online , a Web-based magazinethat provides tips, reviews, and resource listings ...
View articleEarthLink Network Inc. said that it won a $2 million consent judgment in its suit against notoriousspammer Cyber Promotions Inc. andits founder, Sanfo...
View articleHybrid cost-per-transaction ad pricing models increasingly are showing up onthe Internet and some advertisers are requiring that ads lead directly tos...
View articleInfoSpace signed Clarke DirectoryPublications of California and Yellow-Page.Net of Arizona as strategic adsales partners. Read More...
View articleNew York City-based NetGrocer Inc., a nationwide online grocery shopping service, signed a two-year advertisingagreement with Excite Inc. to be theexc...
View articleZentropy Interactive in Los Angelesredesigned and updated two sites for Dreyer's Grand Ice Cream, Dreyers and Edys . Read More...
View articleNicholson NY named JenniferFriedberg, former senior partner at OgilvyOne , to the new position ofsenior vice president, business development and marke...
View articleA Cincinnati, OH-based ISP launched a free-to-the-user ad-backed accessservicein six major markets. Read More...
View articleNew York City-based ProNetLink , an import/export Web site,said it hired the international marketing firm of Zagoren-Zozzora Inc.to handle all marketi...
View articleWeb users are spending as much time online as they are watching TV, accordingto WebCensus, a quarterly study released by San Francisco-based ad networ...
View articleCable ISP @Home Network has chosen to integrate NetGravity's AdServer 3.0 solution withthe company's existing online advertising system to streamline ...
View articleInterAd , the new European ad repcompany founded by the former European staff of SOFTBANK InteractiveMarketing, signed KABEL NEW MEDIA, the partner AT...
View articleMany CEOs from the largest U.S. companies expect that by 2005 they will beturning to the Internet rather than newspapers for news, according to asurve...
View articleSierra subsidiary Berkeley SystemsInc. ,and SportsLine USA, publisher of CBS SportsLine , plan a co-marketinginitiative to bring Berkeley's "You Don't...
View articleWorldGate Communications Inc. formed astrategic partnership with Nielsen Media Research to developaudience measurement systems for the WorldGate cable...
View articleScoreCard Inc., of Rockville, MD-based launched ScoreCheck , an automated agent thatanalyzes Web site rankings on 15 major Internet search engines. Re...
View articleMarketing and media news site Media Central launched "Designs for aDrug-Free America," a Web banner design competition to benefit the Partnershipfor a...
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