Survey: Web Users Less Wary of Behavioral Targeting
Media

Survey: Web Users Less Wary of Behavioral Targeting

17y Fred Aun

Survey: Web Users Less Wary of Behavioral Targetin...

Fewer people find practice disturbing, according to research by TRUSTe. Read More...

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Execs & Accounts: Platform-A, Double Fusion, Red Door Interactive
Media

Execs & Accounts: Platform-A, Double Fusion, Red Door Interactive

17y Enid Burns

Execs & Accounts: Platform-A, Double Fusion, Red D...

Scottrade renews its deal with Platform-A; Double Fusion hires a VP of business development, and Red Door Interactive tweets a social media campaign f...

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FTC to Web Publishers: Get Rid of Stimulus Scam Ads
Media

FTC to Web Publishers: Get Rid of Stimulus Scam Ads

17y Kate Kaye

FTC to Web Publishers: Get Rid of Stimulus Scam Ad...

The FTC is cracking down on misleading ads promoting economic stimulus grants, and the media firms enabling them. Facebook has agreed to ban such ads....

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Brands to Gain Voice as Facebook Merges Pages and Profiles
Media

Brands to Gain Voice as Facebook Merges Pages and Profiles

17y Zachary Rodgers

Brands to Gain Voice as Facebook Merges Pages and ...

Pages administrators will be able to broadcast messages straight into the activity stream. Read More...

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Girls' Retailer Builds Virtual World for Tweens
Media

Girls' Retailer Builds Virtual World for Tweens

17y Douglas Quenqua

Girls' Retailer Builds Virtual World for Tweens

Speciality retailer plans extensive tie-ins between its virtual world and more than 900 real-life stores. Read More...

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Execs & Accounts: Razorfish, Organic, Ringleader
Media

Execs & Accounts: Razorfish, Organic, Ringleader

17y Enid Burns

Execs & Accounts: Razorfish, Organic, Ringleader

Razorfish promotes William Flaiz; Organic hires three executives, Ringleader Digital partners with EyeWonder. Read More...

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Yahoo's Bartz Makes the Call to Cut Ads in Some Regions
Media

Yahoo's Bartz Makes the Call to Cut Ads in Some Regions

17y Zachary Rodgers

Yahoo's Bartz Makes the Call to Cut Ads in Some Re...

Yahoo's freshman CEO recently made the call to reduce the number of ads the company displays to its Mail users in low-bandwidth regions Read More...

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CNBC Latest NBC Offering in Google's TV Lineup
Media

CNBC Latest NBC Offering in Google's TV Lineup

17y Kate Kaye

CNBC Latest NBC Offering in Google's TV Lineup

Ah...the beauty of digital vs Read More

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Microsoft Testing New Brand, Features for Live Search
Media

Microsoft Testing New Brand, Features for Live Search

17y Zachary Rodgers

Microsoft Testing New Brand, Features for Live Sea...

Microsoft is testing a new identity and interface for Windows Live Search that it hopes will accelerate its conquest of consumer search activity Read ...

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Ad Operation Failures Dog Agencies, Crippling Client Campaigns
Media

Ad Operation Failures Dog Agencies, Crippling Client Campaigns

17y Zachary Rodgers

Ad Operation Failures Dog Agencies, Crippling Clie...

Only a minority of campaign impressions ever reach their intended audience, researchers say. Read More...

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Visa Uses Flickr, Live Video in Global 'Go' Campaign
Media

Visa Uses Flickr, Live Video in Global 'Go' Campaign

17y Fred Aun

Visa Uses Flickr, Live Video in Global 'Go' Campai...

Effort includes rich media ads with live video feeds of people in six cities. Read More...

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Execs & Accounts: Comcast Interactive, iCrossing, Appssavvy
Media

Execs & Accounts: Comcast Interactive, iCrossing, Appssavvy

17y Enid Burns

Execs & Accounts: Comcast Interactive, iCrossing, ...

Comcast Interactive Media hires IAB cofounder Scott Schiller; iCrossing lays off 20; Appsavvy recruits three sales execs. Read More...

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Standout Ads: Sleight of Hand Beats Grotesquery in Banner Creative
Media

Standout Ads: Sleight of Hand Beats Grotesquery in Banner Creative

17y Zachary Rodgers

Standout Ads: Sleight of Hand Beats Grotesquery in...

Wiggling insurance ads, flab-in-your-face diet pitches, and other ham-handed attempts to commandeer our attention online using banner ad space show no...

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Obama to Nominate Leibowitz to Head FTC
Media

Obama to Nominate Leibowitz to Head FTC

17y Kate Kaye

Obama to Nominate Leibowitz to Head FTC

The Obama administration will nominate FTC Commissioner Jon Leibowitz as chairman of the agency, signaling a shift toward an online advertising and pr...

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New Skittles Site Has More Than a Flavor of Modernista
Media

New Skittles Site Has More Than a Flavor of Modernista

17y Fred Aun

New Skittles Site Has More Than a Flavor of Modern...

Is candy site a ripoff of the agency's distributed social Web presence, or is it just following a cool trend? Read More...

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Execs & Accounts: Bizo, GSI Commerce, Sapient
Media

Execs & Accounts: Bizo, GSI Commerce, Sapient

17y Enid Burns

Execs & Accounts: Bizo, GSI Commerce, Sapient

Bizo brings in Bill Furlong as an advisor; Dress Barn taps GSI Commerce for its first online shop. Read More...

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President Greg Coleman Begins to Reshape Platform-A
Media

President Greg Coleman Begins to Reshape Platform-A

17y Zachary Rodgers

President Greg Coleman Begins to Reshape Platform-...

Two sales SVPs are out as AOL ad unit seeks to overcome what some characterize as shortcomings in relationships with advertisers. Read More...

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Digital Boost May Not Help Local Media Market Regain Traction
Media

Digital Boost May Not Help Local Media Market Regain Traction

17y Kate Kaye

Digital Boost May Not Help Local Media Market Rega...

A Kelsey Group report shows digital ad spending will rise as all local media spending falls, but the overall local media market might not regain previ...

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Yahoo Streamlines Structure in Management Shakeup
Media

Yahoo Streamlines Structure in Management Shakeup

17y Douglas Quenqua

Yahoo Streamlines Structure in Management Shakeup

Changes include a new customer advocacy group to improve responsiveness to advertisers and consumers. Read More...

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As Bud.TV Goes Belly-Up, an Adidas Video Channel Emerges
Media

As Bud.TV Goes Belly-Up, an Adidas Video Channel Emerges

17y Fred Aun

As Bud.TV Goes Belly-Up, an Adidas Video Channel E...

EVB-created platform aims to offer more content, and better content portability, than Bud.tv had. Read More...

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TARGUSinfo Brings Predictive Targeting To Ads
Media

TARGUSinfo Brings Predictive Targeting To Ads

17y Enid Burns

TARGUSinfo Brings Predictive Targeting To Ads

Consumer data aggregration company marries online lead verification and offline data to create predictive targeting ad solution. Read More...

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Execs & Accounts: Yahoo Mobile, Ketchum Digital, Havas
Media

Execs & Accounts: Yahoo Mobile, Ketchum Digital, Havas

17y Enid Burns

Execs & Accounts: Yahoo Mobile, Ketchum Digital, H...

Yahoo names global head of its mobile division; Ketchum Digital recruits a director from rival agency. Read More...

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Relevant Gmail Ads...finally
Media

Relevant Gmail Ads...finally

17y Kate Kaye

Relevant Gmail Ads...finally

I've almost never found any ad that shows up alongside my Gmail messages to be relevant Read More...

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Ads in Google News Search May Tempt Media Lawsuits
Media

Ads in Google News Search May Tempt Media Lawsuits

17y Zachary Rodgers

Ads in Google News Search May Tempt Media Lawsuits

New ads are part of same revenue push that's brought ads to Google Finance and Image Search. But they could raise publisher ire. Read More...

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Ex-Tacoda Chief Joins Board at AudienceScience Affiliated Startup
Media

Ex-Tacoda Chief Joins Board at AudienceScience Affiliated Startup

17y Kate Kaye

Ex-Tacoda Chief Joins Board at AudienceScience Aff...

Curt Viebranz has joined the board of B2B behavioral ad network Inflection Point Media, along with online ad heavyweights John Durham and Mark Walsh. ...

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Mobile Publishers Asked to Verify Display Ad Campaigns
Media

Mobile Publishers Asked to Verify Display Ad Campaigns

17y Enid Burns

Mobile Publishers Asked to Verify Display Ad Campa...

Omnicom OMD leans on publishers to serve ads through a third-party ad server such as DoubleClick to ensure more accountability. Read More...

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Execs & Accounts: Mktg, Fox Mobile, GSI Commerce
Media

Execs & Accounts: Mktg, Fox Mobile, GSI Commerce

17y Enid Burns

Execs & Accounts: Mktg, Fox Mobile, GSI Commerce

Big shakeup at mktg, Fox Mobile signs with MCN on allwords agreement. Read More...

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