Google Expands YouTube Affiliate Ads to Europe
Media

Google Expands YouTube Affiliate Ads to Europe

17y Jack Marshall

Google Expands YouTube Affiliate Ads to Europe

After announcing the introduction of click-to-buy ads in the U.S Read More...

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Congrats to ClickZ's Kate Kaye
Media

Congrats to ClickZ's Kate Kaye

17y Anna Maria Virzi

Congrats to ClickZ's Kate Kaye

At ClickZ, we're proud of Senior Editor Kate Kaye and her work, including her groundbreaking coverage of online political campaigns in the " Campaign ...

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Google's Q4: Advertisers Keep Spending, Consumers Keep Clicking
Media

Google's Q4: Advertisers Keep Spending, Consumers Keep Clicking

17y Zachary Rodgers

Google's Q4: Advertisers Keep Spending, Consumers ...

Revenue and query growth boosted company during the holiday season. Read More...

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Next Up for 'The Pool': Standards for UGC Advertising
Media

Next Up for 'The Pool': Standards for UGC Advertising

17y Fred Aun

Next Up for 'The Pool': Standards for UGC Advertis...

Publicis-Backed affiliation of advertisers and publishers first aims to tackle video advertising standards. Read More...

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Microsoft Ad Revenue Up 7 Percent in Q2
Media

Microsoft Ad Revenue Up 7 Percent in Q2

17y Enid Burns

Microsoft Ad Revenue Up 7 Percent in Q2

Company commences layoffs of up to 5,000, but adds jobs in search. Read More...

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Pandora Uses Traditional Radio Sellers to Pitch Web Audio Ads
Media

Pandora Uses Traditional Radio Sellers to Pitch Web Audio Ads

17y Kate Kaye

Pandora Uses Traditional Radio Sellers to Pitch We...

Digital music service Pandora was born on the Web, but the firm hopes to boost ad dollars with two new sales executives from the traditional radio wor...

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Mountain Dew Plugs Into Online Campaign for New Drink
Media

Mountain Dew Plugs Into Online Campaign for New Drink

17y Enid Burns

Mountain Dew Plugs Into Online Campaign for New Dr...

Pepsi pours out an energy-charged new flavor under the Mountain Dew label with a digital marketing campaign. Read More...

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Epsilon Reports Some E-mail Ups and Downs
Media

Epsilon Reports Some E-mail Ups and Downs

17y Fred Aun

Epsilon Reports Some E-mail Ups and Downs

In its Q3 2008 U.S. Email Trends and Benchmarks Results report, Epsilon says e-mail open rates stayed consistent during the past year. Read More...

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Execs & Accounts: BrightRoll, SpecificMedia, GenieKnows
Media

Execs & Accounts: BrightRoll, SpecificMedia, GenieKnows

17y Enid Burns

Execs & Accounts: BrightRoll, SpecificMedia, Genie...

BrightRoll hired former Heavy.com executive; Specific Media promotes, hires staff; and GenieKnows.com hires vendor to monitor its online traffic quali...

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Job Cuts Expected at Microsoft
Media

Job Cuts Expected at Microsoft

17y Enid Burns

Job Cuts Expected at Microsoft

In advance of its earnings tomorrow, Reuters reports Microsoft is likely to cut thousands of jobs due to lower than anticipated revenues. Read More...

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Rumor: Yahoo-Owned Zimbra Exec Leaves
Media

Rumor: Yahoo-Owned Zimbra Exec Leaves

17y Kate Kaye

Rumor: Yahoo-Owned Zimbra Exec Leaves

Rumor has it that the founder of open source e-mail firm Zimbra will leave Yahoo, which purchased the company in September 2007 Read More...

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Beyond Interaction Takes on New Name to Reflect Integration
Media

Beyond Interaction Takes on New Name to Reflect Integration

17y Kate Kaye

Beyond Interaction Takes on New Name to Reflect In...

The New York-based digital marketing and media firm will officially be known as MediaCom Interaction, beginning February 1. Read More...

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Sands Tweaks Vegas Properties Based on Review Site Feedback
Media

Sands Tweaks Vegas Properties Based on Review Site Feedback

17y Douglas Quenqua

Sands Tweaks Vegas Properties Based on Review Site...

Consumer feedback culled from thousand of review sites helps resorts fix looming customer service issues. Read More...

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Execs & Accounts: Rosetta, Ai Media Group, Draftfcb
Media

Execs & Accounts: Rosetta, Ai Media Group, Draftfcb

17y Enid Burns

Execs & Accounts: Rosetta, Ai Media Group, Draftfc...

Rosetta adds managing partner; Ai Media Group hires CEO; Draftfcb completes work for Boeing. Read More...

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Search Spend Declines Slightly, But News Isn't All Bad
Media

Search Spend Declines Slightly, But News Isn't All Bad

17y Enid Burns

Search Spend Declines Slightly, But News Isn't All...

Search advertisers withdrew dollars in Q4, according to a report from search marketing agency Efficient Frontier released today Read More...

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A Director of New Media for the White House!
Media

A Director of New Media for the White House!

17y Kate Kaye

A Director of New Media for the White House!

I love this Read More

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History on the National Mall, Brought to you by Mall Cop
Media

History on the National Mall, Brought to you by Mall Cop

17y Zachary Rodgers

History on the National Mall, Brought to you by Ma...

A screen grab from Fox News's live stream of the inauguration. Read More...

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The Inauguration, Branded: How Vapid Can We Get?
Media

The Inauguration, Branded: How Vapid Can We Get?

17y Zachary Rodgers

The Inauguration, Branded: How Vapid Can We Get?

I hate to be cynical at this moment of national renewal, but I just have to call out the shallowness of Pepsi's "RefreshEverything" microsite and YouT...

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Google Cuts Deeper, Killing Off Print Ads Program
Media

Google Cuts Deeper, Killing Off Print Ads Program

17y Zachary Rodgers

Google Cuts Deeper, Killing Off Print Ads Program

Advertiser demand never materialized for effort to sell ads on behalf of hundreds of newspapers. Read More...

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Rental Sites Cash In on Inauguration With Search Ads
Media

Rental Sites Cash In on Inauguration With Search Ads

17y Fred Aun

Rental Sites Cash In on Inauguration With Search A...

D.C. rental aggregators hit the jackpot with AdWords campaigns targeted to today's inaugural bash. Read More...

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IPA Report: Social Media Key to Continued Online Ad Growth
Media

IPA Report: Social Media Key to Continued Online Ad Growth

17y Jack Marshall

IPA Report: Social Media Key to Continued Online A...

Agency's face poor revenue growth in the long term if they don't do more to embrace social platforms. Read More...

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Execs & Accounts: Tremor, Adtech, Toyota
Media

Execs & Accounts: Tremor, Adtech, Toyota

17y Enid Burns

Execs & Accounts: Tremor, Adtech, Toyota

Tremor Media has Adtech serve its ads; Dentsu creates a microsite for Toyota. Read More...

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Federated Media Cuts Reliance on Display Ads, Lays Off Seven
Media

Federated Media Cuts Reliance on Display Ads, Lays Off Seven

17y Zachary Rodgers

Federated Media Cuts Reliance on Display Ads, Lays...

John Battelle's engagement-driven ad firm will rely less on banners, more on conversational and strategic services. Read More...

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Gray Lady Returns to Facebook for Inauguration Campaign
Media

Gray Lady Returns to Facebook for Inauguration Campaign

17y Fred Aun

Gray Lady Returns to Facebook for Inauguration Cam...

Ads will use historic event to drive engagement with paper's online content. Read More...

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Premium Cable Networks Give It Away for Free
Media

Premium Cable Networks Give It Away for Free

17y Enid Burns

Premium Cable Networks Give It Away for Free

HBO and Showtime offer free online episodes ahead of January premiers. Read More...

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Execs & Accounts: David&Goliath, TBA Global, Red Bricks Media
Media

Execs & Accounts: David&Goliath, TBA Global, Red Bricks Media

17y Enid Burns

Execs & Accounts: David&Goliath, TBA Globa...

Two agencies, David&Goliath and TBA Global, each hire executives to lead digital; Red Bricks Media opens Taipei, China, office. Read More...

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Top 10 Search Terms in 10 Categories, December 2008
Media

Top 10 Search Terms in 10 Categories, December 2008

17y rumo

Top 10 Search Terms in 10 Categories, December 200...

This month's top 10 search terms in 10 categories by search volume. Read More...

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