Another day, another e-mail pitch, another free laptop. Read More...
View articleGuess which e-mail subject line performed better? By most accounts, it should have been subject line 2 -- it's shorter and follows a best practice of ...
View articleFive-year deal is seen as a blow to search rivals Google and Yahoo. Read More...
View articleGroup finds original content sites have scored higher for ad effectiveness metrics in recent months, while ad network and portal ads did worse. Read M...
View articleVerizon goes with Microsoft for mobile search and ads; AOL's Kevin Conroy goes to Univision; Peer39 lays off sales staff, shuts down ad network. Read ...
View articleMove could help McCann and Initiative capture a larger share of clients' search and social marketing spend. Read More...
View articleOne True Media, which operates SpotMixer, will use the money to expand the do-it-yourself online video ad service. Read More...
View articleAndrew Frawley joins Epsilon as president of digital services; Wayne Townsen replaces Frawley as CEO at ClickSquared. Read More...
View articleNewsGator Technologies has launched a new ad platform for its publisher clients Read More...
View articleCost-per-click data by vertical category in search in the U.S. Read More...
View articleDirect marketers will maintain higher ad spending levels in a down economy, according to investment report. Read More...
View articleGeorge will split his time between Mediabrands and Universal McCann to oversee digital strategy among IPG's clients. Read More...
View articlePartnership aims to preserve classifieds revenue. Read More...
View articleStaff cuts are necessitated by manufacturing clients' credit problems, plus a downturn in travel and leisure sectors. Read More...
View articleRazorfish works with TravelChannel.com; clothing brand KangaRoo taps Studiocom for 30th anniversary branding campaign. Read More...
View articleA friendly reminder to AT&T and the rest of you yuletide slackers. Read More...
View articleA number of big name Twitter accounts were hacked this morning, a day after Twitter users were targeted in a large-scale phishing attack. In all, 33 a...
View articleFacebook, Twitter, and other like services, enjoy a big year, but building brand awareness on these platforms has been tough. Read More...
View articleParticipants can build their own cars, then drive them through a virtual environment. Next up: landing sponsorships Read More...
View articlePopular consumer interest, acquired last week by Consumers Union, site was never an easy sell for Gawker. Read More...
View articlePerhaps not surprisingly, traffic to retail sites and consumer spending on those sites were both down during the holiday season, according to ComScore...
View articleDunkin' Donuts -- where a 10-ounce cup of joe goes for about $1.30 -- will be investing 77 million times that amount – in an ad campaign that launches...
View articleViacom and Time Warner Cable have resolved a bitter dispute that threatened to strip TWC customers of Comedy Central, Nickelodeon and other MTV Networ...
View articleSnack brand turns to social network to chronicle rivalry between college football teams and their fans. Read More...
View articleExecutive switch-ups were a regular occurrence at Yahoo, though staff changes also affected AOL, Microsoft, and Google. Read More...
View articleOnline marketing news articles about the presidential campaign, social media, industry layoffs, and behavioral marketing were among the most viewed ar...
View articleClickZ's Experts draw from a wide assortment of specialties, including e-mail marketing, search engine marketing, online video advertising, Web analyt...
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