Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as Th...
View articleThere has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134...
View articleHalloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn from this year’s...
View articleIt’s getting harder and harder to market yourself as an SEO professional. Here are 10 personal SEO brands to learn from. SEO is one of the faste...
View articleToday we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL. Does the structure of...
View articleFor better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation,...
View articleClick-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed fu...
View articleWhen you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to pay attentio...
View articleVisual search on the web has been around for some time. In 2008, TinEye became the first image search engine to use image identification technology, a...
View articleGoogle has added a new fact check feature within its News products, allowing users to separate fact from fiction on trending stories. The tag will be ...
View articleWe’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months. AMPs impl...
View articleA couple of weeks ago we published an article covering 12 high profile websites that have been hit with a Google penalty. Not all of these companies ...
View articleIn a deal that one observer called “the saddest $5 billion deal in tech history,” Yahoo agree to sell itself to telecommunications giant V...
View articleIt’s search, Jim, but not as we know it. In a search industry where most of the major players are focused on machine learning, artificial intell...
View articleEvergreen content is content which stays fresh for a longer period of time than most, and which can be more valuable from an SEO and traffic perspecti...
View articleHow do you ensure that your content marketing strategy is effective? There are many challenges to deal with until you create a successful content mark...
View articleOnline writing has its own style and it’s even more challenging when you consider its impact on SEO. Here are 15 tips to keep in mind when writi...
View articleOn September 23, Google announced Penguin 4.0, the latest version of its web-spam algorithm, and it is fair to say that this iteration has tip-toed it...
View articleWe don’t generally think of paid search as a great channel for personalisation, but increasingly, it's becoming one. Read More...
View articleSite search matters, yet many ecommerce sites are actually deterring customers through poor experiences. Indeed, a fifth of UK shoppers are not satisf...
View articleBack in 2013 John Gagnon wrote a very popular post detailing some of his favourite Excel tips and tricks. We thought we’d update the list of classic s...
View articleThe 10 types of content and experience platforms: Which are best for your business? How can you create content marketing which works for search, righ...
View articleAs you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week. Penguin is now part of Google’s core algo...
View articleJust in case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade y...
View articleSponsored content in collaboration with Marchex. When it comes to brand keyword bidding, most tests show that it makes sense to bid on brand keywords...
View articleA new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call for the majority...
View articleOnline consumers with intent to purchase only find what they’re looking for in 50% of ecommerce searches. That needs to change. eBay has one. As do Se...
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