Just in case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade y...
View articleSponsored content in collaboration with Marchex. When it comes to brand keyword bidding, most tests show that it makes sense to bid on brand keywords...
View articleA new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call for the majority...
View articleOnline consumers with intent to purchase only find what they’re looking for in 50% of ecommerce searches. That needs to change. eBay has one. As do Se...
View articleUpdate: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of A...
View articleThree years ago, Mark Knowles wrote a thorough checklist for testing a website prior to its live launch. It was a very helpful guide, so we thought we...
View articleSridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on even...
View articleAs local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition. David Whatley, Founder...
View articleHere we present a brand new guide, full of updated information and tips to give your online business a boost without the need of a credit card. Please...
View articleA Google My Business profile is essential for local SEO. It’s free to set up and will enable you to appear in local search results for queries specifi...
View articleI’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this ha...
View articleThe terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise your ...
View articleChris Bullick, Managing Director & Head of Marketing Services for Pull Digital, delivered an interesting presentation at Brighton SEO last week ab...
View articleNo matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success. This is particularly true ...
View articleFriday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically. Here we’ll take a brief look at h...
View articleSocial proof can be very effective for general marketing and on-site conversions, but it can also impact your SEO efforts. Social proof is about build...
View articleGoogle has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP proje...
View articleYesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accen...
View articleVideo content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings. Read More...
View articleSEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advert...
View articleWith so much written about it, it’s easy for myths and misunderstandings around SEO to take hold. Whether you’re an expert or a beginner at SEO...
View articleThanks to various Google changes over the last few years, content marketing and SEO are ever more dependent on each other. They used to be very separ...
View articleThere is of course a lot of discussion about content and what does and doesn't work online. Is long-form the key? Does short-form content have a role ...
View articleThere is still confusion over which search results are ads and which are organic, at least in the minds of some web users. According to a new survey,...
View articleWith a massive TV audience tuning in for the Rio 2016 coverage, it’s an important event for brands. So which TV ads have been most effective? A ...
View articleI have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer w...
View articleLast week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal...
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