This morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-fil...
View articleWith more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect. However, the sheer...
View articleSEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-fille...
View articleSome brands are creating great content, but it can fail to reach its full potential if SEO isn't considered as part of the strategy. Read More...
View articleRemarketing adverts are designed to remind people who visited your website of what you sell and reinforce your brand when they’re moving around the we...
View articleIf the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, there are s...
View articleWhether you’re happy with the EU referendum result or not, there’s no doubt that it has stirred up plenty of political debate. This in tu...
View articleIf you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audien...
View articleLast week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable̵...
View articleIt’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to boost conversion? Landing pages can ...
View articleChina will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...
View articleThe following 14 points should hopefully help you to capitalise more on the valuable SEO that is so often left behind when working with an influencer....
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View articlePinterest is transforming into a powerful visual search engine and its latest features hint of a promising future. More than 2 billion searches are co...
View articleSo I’ve been working my backside off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of f...
View articleLast year Google announced that it was seeing more searches taking place worldwide on mobile devices than on desktop. This unerring shift towards mobi...
View articleCombining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target...
View articleWe live in the age of personalization and customization, where businesses are trying to find ways to personalize their services to better connect with...
View articleI know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Read More...
View articleAttracting clicks on your ads is just the first part. A great landing page is essential to any PPC strategy. You then need to ensure that the landing...
View articleSites which scrape and copy content from others are sometimes able to outrank the original source and damage their search rankings. What can be done a...
View articleWhat is a title tag and how do you write one? Why are they important? Do they actually help with SEO? Can I see some examples? In this post I’ll...
View articleWith the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increas...
View articleGoogle’s dominance of the search market looks set to continue for the foreseeable future, but there are many who would like a real competitor to...
View articleThis week’s EU referendum has produced a lot of debate of course, but it’s also become a major online betting event. The value of bets on ...
View articleSeasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective. It’s about being in the...
View articleClickZ spoke to Nitin Rabadia, director of audience marketing for cross-channel marketing platform Marin Software, to find out more about the future o...
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